SALES PROMOTION Sports Entertainment and Recreation Marketing SALES

SALES PROMOTION Sports Entertainment and Recreation Marketing

SALES PROMOTION Sales promotion is a short-term incentive to get consumers interested in buying a product The purpose is to get consumers excited and interested in buying the product

SALES PROMOTION Types of Sales Promotion There a variety of sales promotions, such as: � Coupons � Rebates � Samples � Contests � Sweepstakes

SALES PROMOTION IN SPORTS At sporting events or sports arenas promotional events include: � Special events � Giveaways items � Contests � Reduced ticket prices

TRADE PROMOTION Target manufacturers, or other members of the industry Has the same purpose, but takes different forms Trade promotion includes: � Sampling products � Price incentives � Free shipping � Free merchandise

COUPONS Coupons offer some type of price reduction or free merchandise � Coupons are redeemed in the store or online

REBATES The return of part of the payment made for a purchase used to entice customers to buy Must send receipt and form to the manufacturer for reimbursement

SAMPLES Sampling campaign is a fairly common way to promote a new product Sample of a new product are given away to potential customers

PREMIUMS Premiums are items that are given away free with the purchase of merchandise � Example: Greatest NBA Finals Moments

CONTESTS A contest is a game of skill Consumers must perform a task to win a prize Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament Top 16 won $1, 000 � Top 4 won a trip to the Final Four � Winner will receive $10, 000 �

SWEEPSTAKES Sweepstakes are a game of chance Participants need only to sign up to be included in the competition Can take place in person or online

PAIRED PROJECT 1. You may work with a partner 2. You will be assigned a sports or entertainment event 3. Create 3 sales promotions for your assigned event using: a) b) Construction paper Markers