Sales Performance Automation Inducing performance through effective automation

Sales Performance Automation Inducing performance through effective automation

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET C-Square Genesis C Square is into the business of positively impacting upward revenue for our collaborating partners in pharmaceutical industry through effective Sales & Distribution automation and Sales Force optimization Domain Leader in India. Average team exposure to pharma: 15 years One of the largest user base in India Enabled Largest pharma distribution in India Founded Retail Chain Now Religarewellness This essentially means: I. Inducing Logistic reach optimization and Product cycle Visibility and control II. Management (Product, marketing and sales) responsiveness to the market REAL TIME! III. Reduced inventory without impacting sales and hence increased in capital liquidity

ON TARGET C-Square Genesis Our intent is to assist you to seamlessly merge your company’s Production & Demand side and help manage your : Assets Stock & People Relationship Assets – Manager: Rep & Rep : Doctor Knowledge Assets – sales ( where, when, how much)

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force. Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Where do we impact? Your Company Back-end Production, raw material, Q/A etc Demand -Sales force, - distribution, - C&F, Retail Go 4+ Go. Green. SFA Corporate Planning, Marketing Sales management Top Gear

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Market Scenario Pharma Formulations Surgical Ethical • Rs. 43 K Cr (2011) • Rs. 1 Lakh Cr(2015) • 60, 000 Brands Rs. 150 Crores Export • Rs. 6, 050 Crores • CAGR 17% • Rs. 55, 000 Imported Local Substitutes Large / Institutions Nursing Home/ General Public Rs. 25, 000 Crores Disinfectants Generic Crores(2010) • CAGR 11%

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Field Force - Challenges Process Control • Large field force typically with few options for contact. • High attrition – loss of data & high cost of building effectiveness in incumbent • Lack of real time picture. • Post event- knee jerk reactions • Communication delays and cost Promotional Effectiveness Measures • Clinic discussions not captured. • ROI of Dr Investments not known. • Target audience – frequent changes • Poor visibility on marketing reach. • Multi division Data Integrity & Communication • Time delay in collation & cost. • Large time & cost for communications

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Product Profile – Go Green SFA (GGSFA) Features Multi Division Compatibility Benefits a Helps to run multiple Divisions using one Solution. For e. g. , Disinfectant Business & Ethical Formulation business Web & Mobile Interfaces Ease of use and helps build solution acceptance and enhanced data flow Sales / Sample / Promotional Item Management in Gives clear picture of all business drivers and assets one Solution Covers all operational & reporting formats Helps to run your business with a single solution. More like an ERP for the field force Inter office communication & on line approvals Helps to reduce communications costs and delays 100+ Reports Almost 360 Degree View of your business User Control System Allow access based on user rights Simple & Minimal Key Operations Even a Non-computer literate will be able to operate. Multiple Modules encompassing all field Single solution for the field and related marketing requirements. team at HO * Complete Details in Go 4+ E-Brochure

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force. Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Data Flow Field Force. All reps and line managers. DCR, ER, Leave application , S&S statements , Competitor info Uploading Day’s information ü SAAS Model. ü No need of separate server & technical staff for maintenance. ü Updates to solution – automatic üSeparate data base for each company for data integrity ü Real Time consolidation reports ü Controls are defined at Central Level ü Multiple divisions in a single company database Internet Web data Server (SAAS model) Admin Module: Master Maintenance, consolidation, Circulars

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Technical Details § Powered By Microsoft. net platform § MS SQL database § Runs on 64 Bit Windows Environment. § Mobile Application – Java J 2 ME application §Minimum configuration for mobile : §GPRS activated. §GSM mobiles with Java support §(list of mobiles can be provided)

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force. Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Deployment Admin Field Locations Ø Data in prescribed formats Ø Train the trainer (admin) on basic Ø Setup of Data Flow system – ½ Day ØUpload of data for one identified region – 2 days. ØOnsite Training ( Admin ) on Basic Facilities – 3 Day Ø Training on Master Creations – 1 Day Ø Training on Pricing Definition – ½ Day Ø Training on Security Features & Parameters – ½ Day Ø Training on Reports Extraction – ½ Day Ø Training on Other Features including a/c’s – ½ Day Supported By operations – 1 day Ø On Line / On site training by C Square personnel can be undertaken (chargeable )

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Major Customers

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force - Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Summary - [Challenges] Pharma Companies Reps On time Intelligence mining Sales process management Last Mile Visibility Easy Reporting Structured Sales planning Sales management Transparent appraisal

ON TARGET Summary – [Unnoticed loss] Pharma industry looses as high as 60% of the potential revenue due to ineffective analytics and reports. This also is a precursor to common challenges like: Over production Increased primary push High funds blockage High sales pressure at the field sales force resulting in strategy erosion

ON TARGET Summary – [Are you loosing unnoticed…] ?

ON TARGET Summary – [How C-Square Helps] • C-Square is a Company of Pharma Experts having average experience of 15 years • C-Square’s intent is to Help manage your Assets (People, Knowledge or Relationship assets). • C-Square Solution helps on Demand side of your business. On Site • C-Square expertise is to unknot complexity in the Pharma Distribution business • C-Square’s Go 4+ is a complete Online Chat CFA/CSA/Super Distributor management solution including customised Call Centre C-Square Client Price Management. • Simplified Deployment in Days and not in months. • Multi Support channel. Channel Network Email Remote Desktop

ON TARGET Agenda C-Square Genesis Deployment Major Customers Where do we impact? Technical Details Summary Market Scenario Transaction Flow Other Offerings Field Force. Challenges Product Profile – GGSFA Lets collaborate

ON TARGET Other Offerings -Pharm. SPA

ON TARGET Pharm. SPA-Serving Demand ecosystem * STAKE HOLDERS Key parameters SALES & SALES ADMIN Primary Secondary analysis stockist wise product position Trend analysis Indicative tertiary report Statistical forecasting Brand wise analysis Territory wise analysis primary-secondary Targeting Operational Hygiene (Sample , Leave, Claims, Gifts Etc) CRM budgeting and planning Profile Based Environment * Along with Top-Gear PMT DISTRIBUTION CEO/CMD Efficient product demand planning On time Brand Strategy Moderation Better Logistic Management Efficient funds saving- Better liquidity sales prediction and performance analysis Brand Clogging Prophylactics Stock Optimisation Funds Planning performance at a glance and identify key rectification area Brand Lifecycle Management Warehousing Optimisation Investment Planning relational validation of performance of field force Strategy Validation Secondary Management Corporate / Brand Gratification responsible product demand prediction Brand Rejuvenation Space Planning Forecast to Plan(F 2 P) Sales Strategy Validation Product Mix Contribution ABC Analysis Corporate Image Stability Human Capital Management Training Moderation Evolved Supply Chain System Leadership Visibility Brand Liquidation Planning Brand Prescription Enablement Stock Overload Prophylactics Funds Allocation Planning Smoother Day-2 Day Transactions Investment Sanctity -NA- Accelerated Time to Market Smoother Day-2 Day Transactions Revenue Impetus Promotional Planning Managed Brand Endorsement More Time For Strategic Actions

ON TARGET Top Gear-BI Tools • Assisted Business Analytics Gear for the Marketing, PMT, Sales and CEO. • Intuitive usage: Tangible instant Ro. I • Offers simplicity and power to everyone • Provides instant business answers • Delivers rapid time to value • Allows any-size deployments • Supports large enterprises and IT needs

ON TARGET Genetics of our Complete solution CEO/CMD/Sales &admin, Marketing, PMT, Distribution Strategic interpretation of reports Assisted forecasting Primary-secondary analysis Gifts and promotional management Empower Front Line Easy reporting…. Just 6 minutes!! Assisted reporting Smart reporting at convenience Primary and secondary targeting analysis Trend analysis Stockist wise stocks at a glance Product performance analysis Claims management CRM planning Assisted planning tools Additional efforts mapping tools- A boon for sales team Leave management Sample management Anywhere reporting

ON TARGET Era of Fragmented Approach ends Welcome to Lets collaborate! integrated performance automation