Sales Leadership Guide 8003 The Hotel Position Statement

Sales Leadership Guide, 8003 The Hotel Position Statement A. The Purpose of the Position Statement The Hotel Position Statement is a clear, concise and powerful statement on where our Hotel stands within its market. The purpose of the Position Statement is to clearly define how we intend to position our product and services within our market to be successful. Members of our sales staff and all management must thoroughly understand our Position Statement so that they deliver a consistent sales message to our prospective clients and guests. Continue ► SALES & MARKETING GUIDES © Marin Management, Inc.

Sales Leadership Guide, 8003 The Hotel Position Statement B. A Sample Hotel Position Statement Following is a sample Hotel Position Statement: [Hotel name] is a new hotel located with easy access to [area attractions, business centers, government/military facilities]. With [number] guest rooms and suites, complimentary breakfast bar, complimentary guest transportation services, pool deck, business center, fitness center, lobby bar, meeting and banquet space for 100, valet laundry and dry-cleaning service and coin laundry, [hotel name] is “[hotel slogan]”. Continue ► SALES & MARKETING GUIDES © Marin Management, Inc.

Sales Leadership Guide, 8003 The Hotel Position Statement B. A Sample Hotel Position Statement (cont. ) [Hotel name]’s target markets are conventioneers, business travelers (particularly Sunday through Thursday nights) and leisure travelers (particularly Fridays, Saturdays and holidays). All guestrooms include complimentary coffee, two telephones, two telephone lines, high-speed access to the Internet, irons and ironing boards, free HBO® and pay-for-view movies. All suites include full-size refrigerators and separate living room parlors and microwave ovens. Continue ► SALES & MARKETING GUIDES © Marin Management, Inc.

Sales Leadership Guide, 8003 The Hotel Position Statement C. This Hotel’s Position Statement is contained in the Hotel-specific Sales Information Guide. End SALES & MARKETING GUIDES © Marin Management, Inc.

Sales Leadership Guide, 8003 The Hotel Position Statement SALES & MARKETING GUIDES © Marin Management, Inc.