Sales Guide DGS1500 Series DLink HQ May 2011

Sales Guide DGS-1500 Series D-Link HQ, May 2011 - Smart. Pro L 2+ Switch

Content Product Overview • Product Briefing • Advanced Hardware Design • Technology Briefing • Friendly User Interface • D-Link Gigabit Smart Switch Portfolio • Smart. Pro v. s Smart III Target Market Product Application Guide Competitive Comparison & Analysis • Competitor Analysis • Key Comparison • Art of War

Product Overview - Product Briefing Gigabit Ethernet Smart. Pro Switches 　Model DGS-1500 -20 DGS-1500 -28 P DGS-1500 -52 16 10/100/ 1000 BASE-T + 4 SFP(1000 SX/LX) 20 10/100/ 1000 BASE-T + 4 SFP(1000 SX/LX) 24 10/100/ 1000 BASE-T Po. E + 4 SFP(1000 SX/LX) 48 10/100/ 1000 BASE-T + 4 SFP(100 FX, 1000 SX/LX) Product Image H/W Configuration • Designed for SMB who needs functions of L 3 Static Route and Single IP Management without upgrading to Managed switch. • New generation of D-Link Gigabit Smart. Pro Switch, which incorporates D-Link Green. TM 3. 0 technology for more power savings. • Providing a painless transition from IPv 4 to IPv 6 services and helping customers to protect the investments. * • Management and security features are similar to managed switch but with less complexity. * Support in Q 1/2012

Product Overview - Product Briefing Delivering efficient, secure and scalable network without complexity Management • Intuitive Web-based GUI • Up to 10 Web GUI languages • Single IP Management • Compact CLI • Integration with D-View 6. 0 • Smart. Console Utility • SNMP v 3 • Cable Diagnostics Security • D-Link Safeguard Engine • Access Control List based on MAC and IP address • ARP Spoofing Prevention • DHCP Server Screening • Loopback Detection Qo. S and Voice / Data Integration • Differentiated Service Code Point (DSCP)/802. 1 p Qo. S • Auto Voice VLAN • Auto Surveillance VLAN • Asymmetric VLAN Advanced Features • IPv 6 Management* • IPv 4/v 6 dual stack* • IPv 6 ready logo phase II* • D-Link Green 3. 0 • IEEE 802. 3 az EEE • IGMP Snooping optimizes multicast traffic * Support in Q 1/2012

Product Overview - Advanced Hardware Design More Ports: l Smart. Pro Switches provides 4 more ports than traditional smart switches. – 20/28/52 Gigabit ports versus traditional 16/24/48 Gigabit ports. Excellent RPS Design: l When working with the new RPS(DPS-700), DGS-1500 -28 P supports expansion mode. – Expansion Mode: RPS acts as a load sharing power; Po. E power budget expands to 740 W. IEEE 802. 3 at Po. E+: l DGS-1500 -28 P: All copper ports support Po. E+ and supply up to 30 W per port.

Product Overview - Advanced Hardware Design Silence and High Reliability: l Fan-less Technology: – DGS-1500 -20/28 emits less heat and noise than the standard switch, making it suitable for environments like office or other place requiring low acoustics. l Smart Fan: – DGS-1500 -28 P/52 come with a thermal sensor that can detect the change of environmental temperature. Hence, the fans can react accordingly with different fan speeds and acoustics can be minimized.

Product Overview - Technology Briefing D-Link Green 3. 0: D-Link provides more Green technology to save your money. New – Power saving by Time-based Po. E: Po. E ports can be turned on/off by port or system through schedule – Power saving by LED Shut-Off: Powered LEDs can be turned on/off by port or system through schedule – Power saving by Port Shut-Off: Each port on the system can be turned on/off by schedule. – Power saving by Port Standby: Each port on the system enters sleep state by schedule. – Power saving by System Hibernation: System enters hibernation by schedule. In this mode, switches get most power-saving figures since main chipsets (both MAC and PHY) are disabled for all ports, and energy required to power the CPU is minimal. – IEEE 802. 3 az EEE – Power saving by Link Status. – Power saving by Cable Length.

Product Overview - Technology Briefing Time Profile Working Hours 08: 00 ~ 20: 00 Time Profile Non-Working Hours 20: 01 ~ 07: 59 08: 00 By enabling D-Link Port Standby Mode, power can 07: 59 be 20: 00 saved even connecting to non-EEE devices. D-Link Green 3. 0: l Power saving by LED Shut-Off l Power saving by Port Shut-Off ZZ Smart. Pro DGS-1500 LED shut-off when MIS staff is off Z Smart. Pro DGS-1500 ● ● ● l Power saving by System Hibernation Each port can be turned off l Power saving by Port Standby entersstate Ports. Switch enter sleep hibernation stateinafter when no traffic 10 working and hours for max. minutes, wake up by power saving any packet PC PC PC IP Phone

Product Overview - Technology Briefing D-Link Green 3. 0 • Users can finish all power saving configurations in one page.

Product Overview - Technology Briefing Power Saving Standard: IEEE 802. 3 az EEE - Reduce power consumption during idle 1 periods. Idle Active Max. Power State EEE Low Max. Power Estimated ~40%2 power saving with EEE-capable Switch. Pro Switch. EEE is active at below modes: • 100 Base-TX (Full Duplex) • 1000 Base-T • 10 GBase-T • Note: EEE is Not active on fiber ports. Idle: No data traffic over the Ethernet link 2 40%: power saving % on DGS-1500 -28 1 D-Link Confidential

Product Overview - Technology Briefing IPv 6 Technology: • Supporting the latest IPv 6 technology, the switches need not be replaced when upgrading to the latest Internet Protocol standard. • IPv 6 Ready Core logo phase II certification*1: ü DGS-1500 series will be the first D-Link Smart switch to get this certification. • IPv 6 Management*2: ü Support web, SNMP, telnet, SSL, SNTP, Syslog, TFTPv 6 client • Co. S based on IPv 6 address, traffic class and flow label • Supports IPv 4/v 6 dual stack, static route, DHCPv 6 client, ICMPv 6 and IPv 6 Neighbor Discovery. *1 Support in Q 1/2012 *2 Support in Q 3/2012

Product Overview - Technology Briefing Security: • Access Control List (ACL) deployed at the edge switch: ü Restricts certain users within designated areas of the network and mitigate malicious traffic in the network • DHCP Server Screening: ü Allows only legitimate DHCP server IP on specific ports ü Avoid the mess caused by rogue DHCP server problems • ARP Spoofing Prevention: ü Prevent the network from being cut off or eavesdropped by hackers using faked ARP. • Loopback Detection: ü Enable the shutdown of loop ports to prevent packet storm from overwhelming the whole network.

Product Overview - Technology Briefing ACL & DHCP Server Screening: • ACL to permit or deny traffic based on MAC and/or IP addresses. • DHCP Server Screening to screen rogue DHCP server packets from user ports to prevent unauthorized IP assignment. Trusted DHCP Server Screening • Sorry, you’re illegal Trusted DHCP assignment Packet DHCP Server Packet PC 1 PC 2 I’m DHCP Server Rogue DHCP Server

Product Overview - Technology Briefing ARP Spoofing Prevention: • ARP Spoofing Prevention to prevent the network from being cut off or eavesdropped by hackers using faked ARP that pretend to be PCs, Servers and gateways. • IP MAC Port • R r 26 • A a 2 • B b 12 • C c 16 • … • You’renot not. Router PC-A • … ARP Snooping Prevention • Router • IP: R • MAC: r Faked ARP - IP: A R - MAC: c • PC-A • IP: A • MAC: a • PC-B • IP: B • MAC: b • PC-C • IP: C • MAC: c Router I’m PC-A

Product Overview - Technology Briefing Loopback Detection: • LBD is used for detecting loops at a network port and automatically shut down and recover that port without people intervention • 1. Port-based LBD – Port shut down, no traffic is allowed • 2. VLAN-based LBD – Block the traffic from the loop happening VLAN without shutting down the trunking port Smart. Pro V 1 V 2 Legacy Switch V 1 Loop PC 1 V 2 Loop PC 2

Product Overview - Technology Briefing Asymmetric VLAN: • Enable Asymmetric VLAN function to isolate each VLANs (1&2) to reduce the mutual impact and meanwhile still can access shared resources ( VLAN 3) in intranet. • VLAN 3 (Shared VLAN) NAS l (VLAN 3) Mail/Portal/FTP Server l (VLAN 3) • VLAN 1 • VLAN 2 Finance department R&D department l(VLAN 1) l (VLAN 2)

Product Overview - Technology Briefing Seamless Voice/Data Integration: • Auto Voice VLAN: Eliminates the need to configure Vo. IP devices and ensures the highest priority of Vo. IP traffic automatically. Auto Voice VLAN Router Automatically detects Vo. IP devices by predefined or user defined MAC OUI • Brand Predefined OUI • Cisco 00 -03 -6 B Vo. IP traffic from these devices will be in • Voice automatically 3 Com. VLAN 00 -E 0 -BB and given • highest Avaya priority. 00 -09 -61 • … D-Link • PC 1 • PC 2 • Brand • D-Link User Defined OUI 00 -26 -5 A-C 0 -34 -8 B

Product Overview - Technology Briefing Auto Surveillance VLAN: • All network cameras are recognized and put in the Auto Surveillance VLAN automatically after the ASV feature is enabled. • They capture video streams that are set to high priority when recording to the NVR or the VMS server. • You will get smooth video stream when performing local live view and playback on the NVR or the VMS server. Smart. Pro Switch

Product Overview - Technology Briefing Auto Surveillance VLAN Video on You. Tube: • Introducing D-Link Auto Surveillance VLAN ü http: //www. youtube. com/watch? v=EOb 4 s. ZV 74 v 4&feature=related • Demo Video - D-Link Auto Surveillance VLAN ü http: //www. youtube. com/watch? v=t 1 p. Xxl. W 5 ol. U • D-Link Auto Surveillance VLAN Training - Scenario 1 ü http: //www. youtube. com/watch? v=IJt. Jp. WUWV 8 c&feature=related • D-Link Auto Surveillance VLAN Training - Training Overview ü http: //www. youtube. com/watch? v=20 Cy. H 3 o. Fd 8 c&feature=related

Product Overview - Technology Briefing Virtual Stacking(Single IP Management): • SIM can simplify management of small workgroups. • SIM can reduce the number of IP address needed in your network. • SIM can eliminate any specialized cables for stacking connectivity and remove the distance barriers.

Product Overview - Friendly User Interface • Better categorized web function tree. Old New

Product Overview - Friendly User Interface • Pre-defined netmask setting. (1) • Clear and simple wizard style with step by step setting. (2) 2 New 1 2

Product Overview - Friendly User Interface • One Click Setting: - Add “Select All” and “Clear” button for quickly setting every port. New

Product Overview - Friendly User Interface • Consistency: - Unified button format and location. New - Simple search by interface/IP/MAC address parameter

Product Overview - Friendly User Interface • Convergence: New Old - Check at a glance. Show “port list” (ex: 1 -5) instead of single port (1, 2, 3, 4, 5)

Product Overview - Friendly User Interface • Straight forward: - Easy-to-understanding description New Old

Product Overview - Friendly User Interface • Click to select: - A pre-defined pull-down menu for ACL service type for quick configuration. New

Product Overview - Friendly User Interface • Simple Settings: - One click to add a MAC Address as a Static MAC Address - Real-time usage information New

Product Overview - Friendly User Interface D-Link Smart. Pro Switch are better with: • Plenty of management tools for users: - Easy-to-use web management - SNMP and compact CLI - Intuitive Smart. Console Utility - 10 multiple languages user interface ü ü ü ü ü English Traditional Chinese Simplified Chinese German Spain French Italian Japan Portuguese Russia

Product Overview - D-Link Gigabit Smart Switch Portfolio DGS-1500 Series DGS-1210 Series F e a t u r e L 2+ Smart. Pro Switch 1 Virtual Stacking 2 Static Route Standard Smart Switch DGS-1100 Series Entry Level Easy. Smart 1 Very Cost-effective 1 CLI/Telnet Support 2 Better Security 3 Po. E model Support 3 Big Po. E Budget 4 IPv 6 Support* If you need: - Static Route, Virtual Stacking, More port counts Then DGS-1500 is the right choice for you 2 VLAN requirement 3 Basic Management 4 Basic Security P r i c e * Support in Q 1/2012

Product Overview - Smart. Pro V. S Smart III Smart. Pro Current Smart III 16 K 8 K VLAN 4 K 256 GVRP Yes No Virtual Stacking Yes No Static Route Yes No IPv 6 Management/Ready Logo* Yes No Traffic Segmentation Yes No Yes (v 4. 03) Yes(v 2. 0) Power Saving by Cable length, link down Yes By LED Shut-off Yes No By Port Shut down Yes No By Port Standby Yes No By System hibernation Yes No IEEE 802. 3 az EEE Yes No 　Functions MAC Address Loopback Detection D-Link Confidential * Support in Q 1/2012

Target Market • SMB Core/Aggregation: ü With static route and virtual stacking, DGS-1500 series is suitable for SMB who have limited budget but require L 3 routing and Single IP management features. • Enterprise Access Switch: ü DGS-1500 series supports many advanced security features with ACL, making it an ideal access switch for enterprise network. • Voice/Camera Ready Network: ü The Auto Voice VLAN and Auto Surveillance VLAN features seamlessly integrate with voice/camera network in SMB/Enterprise, delivering high voice/video quality with specific VLAN.

Product Application Guide - Example F e a t u r e s DHCP Server Screen ACL/LBD Static Route Web Server Firewall DFL-860 E Auto Surveillance VLAN Auto Voice VLAN ARP Spoofing Prevention Green E-Mail Server Smart. Pro DGS-1500 IPv 6 FTP Server Smart III DGS-1210 Smarr. Pro DGS-1500 Smart III DGS-1210 1 G Fiber 1 G Copper IP Cam PC IP Cam IP Phone PC IP Phone