SAFEDRIVER AWARENESS CAMPAIGN TO CHANGE DRIVERS SAFETY BEHAVIORS
#SAFEDRIVER AWARENESS CAMPAIGN TO CHANGE DRIVERS’ SAFETY BEHAVIORS AND HABITS Deployment Guide, February 2017
TARGET AUDIENCE AND OBJECTIVES Road safety is a major priority for Total, which aims to be recognized as a benchmark for HSE. - Road accidents remain a leading cause of severe accidents at Total. - In this respect, a new Group rule "Road Safety“ will set out all requirements that will apply to all Total entities. ● Campaign Objectives - Increase awareness of road safety risks to sustainably change drivers' behaviors and habits. - Remind everyone of fundamental driving rules and the importance of complying with them. - Encourage everyone to change habits and behaviors through a collaborative, educational approach at team meetings/safety toolbox meetings. ● Target Audience - Total employees and contractors who use a company vehicle (heavy or light) as part of their job. Nota – This campaign can also involve all Total employees, as road users. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 2
GOLDEN RULES ● Based on topics identified by analyzing accidents over the past few years, the campaign covers six commitments: - I check my vehicle before each trip - I fasten my seatbelt before starting and I don’t use my phone anymore - I keep a safe distance from the vehicle in front - I adapt my speed without ever exceeding the speed limit - I don’t drive under the influence of alcohol and take regular breaks - I adapt my driving in challenging conditions Key Success Factors § Management involvement, engagement and exemplarity. § Involvement of contractor management in the program deployed. § Providing employees and service providers with simple, positive, practical information. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 3
DEPLOYING THE CAMPAIGN ● Numerous communication materials and resources. - There is a dedicated poster and brochure that presents fast facts, best practices and driver obligations for each commitment. - A generic poster featuring all six commitments. - Materials including additional information intended for team meeting animators. - Regular posts of #Safe. Driver content, especially in the One. HSE and M&S Transport communities. ● Deployment over a full year featuring a new topic every two months. - Launch from end of February 2017. - A campaign that illustrates a typical day behind the wheel. - From end of February 2018, the campaign will wrap up with a generic poster featuring all six commitments. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 4
ORGANIZATION ● Topics can be localized for safety toolbox meetings with contractor drivers at affiliates/sites (transportation of personnel, products, goods and equipment). ● For Total employees who have or use a company car, topics can be discussed at team meetings or safety moments, depending on local practices. Recommendations § Encourage our contractors' local managers to take part in toolbox meetings with drivers. § Get Safety Contract Owners involved. § Ask managers to participate in toolbox meetings to show their commitment to road safety. § Showcase the campaign in local communications using photos and personal stories. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 5
THREE PHASES 1. Announce To announce an upcoming safety toolbox/meeting, put up the corresponding poster only in areas where drivers can see them. Each commitment is featured for two months, enough time to engage with all drivers and transporters. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 6
THREE PHASES 2. Engage and Inform - For heavy vehicle drivers, discuss the specific commitments at toolbox meetings. - For light vehicle drivers, raise awareness on the basis of local practices. - In all cases, hand out the brochure to all drivers. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 7
THREE PHASES 3. Wrap Up, But Leave Reminders Remind employees of the commitments and good road safety practices by displaying the generic poster that sums up the entire campaign. We recommend keeping the poster up in places where drivers can see it (offices, depots, changing rooms, truck loading facilities and transporters' premises). #Safe. Driver �Awareness Campaign on Road Safety, February 2017 8
LOCALIZING MATERIALS ● Materials are available in PDF and Power. Point format in 10 languages. - We provide Power. Points so that they can be translated into other languages. - Materials are adapted for non-Total-branded units, for example Hutchinson and Saft. ● Do not change the wording of the commitments on the poster or the brochures. ● Information on the local rules and situations, such as accident reports and return on experience, has to accompany materials for toolbox/team meeting facilitators. ● Some data from brochures for Commitments 1, 5 and 6 can, if needed, be adapted to comply with local rules or requirements. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 9
CONTENT TO CHECK/LOCALIZE ● Commitment No. 1 I check my vehicle before each trip. Adapt the safety equipment listed in brackets, if necessary. ● Commitment No. 5 I don't drive under the influence of alcohol and take regular breaks. Adapt driving and minimum rest and break times if local requirements are more restrictive than Total’s ones. ● Commitment No. 6 I adapt my driving in challenging conditions. Adapt the authorized driving hours if there is a ban on night driving. #Safe. Driver �Awareness Campaign on Road Safety, February 2017 10
#Safe. Driver �Awareness Campaign on Road Safety, February 2017 11
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