Safe Love Campaign Voluntary Male Medical Circumcision Communitybased

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Safe Love Campaign & Voluntary Male Medical Circumcision • Community-based organizations facilitate small group

Safe Love Campaign & Voluntary Male Medical Circumcision • Community-based organizations facilitate small group meetings: “Safe Love Clubs” to cover range of topics: • • • Multiple partners/sexual networks Condom use and negotiation VCT Women’s empowerment and relationships skills PMTCT VMMC • Promoting demand for service like VMMC which is not always available at every clinic (unlike VCT or PMTCT for example) is complicated—there is an “action gap: ” • A positive behavior is encouraged but cannot yet be practiced • How to handle this?

SMS Strategy • Used to fill the “action gap” • CSO collects phone numbers

SMS Strategy • Used to fill the “action gap” • CSO collects phone numbers of interested potential VMMC clients/men of target age range during Safe Love Club meetings and outreach • CSH uses phone registries to: • Immediately send SMS to interested men with more information about VMMC and its benefits • Send another SMS to same man once services are available in his area with time and date • CSO will follow up with men with IPC to determine if they went for VMMC or not following the SMS • CSH will use phone numbers to also randomly sample men to ask about their experience with the service and if they were prompted to seek VMMC as a result

Potential reach/scope CSO target= 200, 000 men and women between 1549 in 7 provinces

Potential reach/scope CSO target= 200, 000 men and women between 1549 in 7 provinces over 6 months Roughly 100, 000 men reached Ambitious goal: 40% reached provide phone numbers = 40, 000 men