S W O T ANALYSIS EXAMPLE APPLE INC

S. W. O. T ANALYSIS EXAMPLE

APPLE INC. Source: http: //www. strategicmanagementinsight. com/swot-analyses/apple-swot-analysis. html

APPLE S. W. O. T 2013 STRENGTH Customer loyalty combined with expanding closed ecosystem Apple is a leading innovator in mobile device technology Strong financial performance ($10, 000, 000 cash, gross profit margin 43. 9% and no debt) Brand reputation Retail stores Strong marketing and advertising teams WEAKNESSES High price Incompatibility with different OS Decreasing market share Patent infringements Further changes in management Defects of new products Long-term gross margin decline

APPLE S. W. O. T 2013 STRENGTH High demand of i. Pad mini and i. Phone 5 WEAKNESSES i. TV launch Emergence of the new provider of application processors Growth of tablet and smartphone markets Obtaining patents through acquisitions Damages from patent infringements Strong growth of mobile advertising market Increasing demand for cloud based services Rapid technological change 2013 tax increases Rising pay levels for Foxconn workers Breached IP rights Price pressure from Samsung over key components Strong dollar Android OS growth Competitors moves in online music market