S Richard Nicholl has created a 10 piece

  • Slides: 1
Download presentation
S • Richard Nicholl has created a 10 piece collection for Sweaty Betty inspired

S • Richard Nicholl has created a 10 piece collection for Sweaty Betty inspired by Japanese pattern, and is made for the ‘modern itinerant woman’. It embraces travel, fitness and work-life balance’. (www. telegraph. com). • In Autumn 2013 Sweaty Betty opened boutiques in the USA. Similar to the UK, they offered free exercise classes in their stores in Manhattan, which created frenzy and fitness hub. (www. telegraph. com). • In 2007 Sweaty Betty was awarded the Customer Service Initiative at the Drapers Awards, and in 2011 they were awarded the Drapers Best Single-Brand Etailer Award. (www. drapers. com). O • On the 13 th January 2015 Sweaty Betty did a collaboration with ELLE to host a Pilates class in every one of their stores to fitness and healthy living. Tickets cost £ 15, and gifts and prices were available. • Sweaty Betty teamed up with London technology start up company Fynder. Sweaty Betty offer over 70 free fitness classes in all of their stores, and use Fynder’s technology to power online bookings for its in-store classes. (www. techworld. com). • The global sports apparel market which includes women’s activewear is set to reach $128 billion dollars by 2019. (www. businessoffashion. com). W • In 2014 Sweaty Betty experienced media backlash and criticism for not using women of colour in their advertising campaigns. (www. guardian. com). • Sweaty Betty received a strategic growth investment from US based private equity firm Catterton to support key markets and expansion in the US. This could pose a potential threat to the founders and creative director Tamara Hill-Norton authority. (www. fashionunited. uk). T • Topshop and Beyonce are doing a collaboration of activewear for Autumn Winter 15. Also Alexander Wang and H&M did an activewear collaboration last year. This could be perceived as competition for activewear retailers such as Sweaty Betty. • A current article in the Telegraph claims that losing weight is simply down to healthy eating, therefore retailers such as Sweaty Betty could lose custom as people will stop to exercise.