Ruth Handler was an American businesswoman the president

Ruth Handler • was an American businesswoman, the president of the toy manufacturer Mattel Inc. and is remembered primarily for her role in marketing the Barbie doll. • The formation of Mattel • Her husband, Elliot Handler and his business partner, Harold "Matt" Matson, formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot").

Barbie: the beginning • • Ruth Handler had noted that her daughter Barbara, who was becoming a pre-teen, preferred playing with her infant paper dolls and giving them adult roles. She wanted to produce a plastic doll with an adult body but her husband Mr. Matson thought it wouldn't sell. But when the Handlers were on a European trip, Ruth Handler saw the German Bild Lilli doll (which was not meant for children at all; rather a gag gift for adults) in a Swiss shop and brought it home. Once home, she reworked the design of the doll and re-named her Barbie after her daughter. Barbie debuted at the New York toy fair on March 9, 1959. Barbie became an instant success, rocketing the Handlers and their toy company toward fame and fortune. Subsequently they would add a boyfriend for Barbie named Ken, after Handler's son, and many other "friends and family" to Barbie's world. • Ruth Handler had noted that her daughter Barbara, who was becoming a pre-teen, preferred playing with her infant paper dolls and giving them adult roles. She wanted to produce a plastic doll with an adult body but her husband Mr. Matson thought it wouldn't sell. •

• But when the Handlers were on a European trip, Ruth Handler saw the German Bild Lilli doll (which was not meant for children at all; rather a gag gift for adults) in a Swiss shop and brought it home.

• Once home, she reworked the design of the doll and re-named her Barbie after her daughter. Barbie debuted at the New York toy fair on March 9, 1959. Barbie became an instant success, rocketing the Handlers and their toy company toward fame and fortune. Subsequently they would add a boyfriend for Barbie named Ken, after Handler's son, and many other "friends and family" to Barbie's world.

• Since its debut in 1959, the Barbie doll has become an American icon that functions as both a steady outlet for girls' dreams and an ever changing reflection of American society. This can be seen in the history of Barbie's clothes, and even her various "face lifts" to suit the times; in her professional, political and charitable endeavors; and more recently in the multi-culturalizing of her product line.

• Mattel acquired the rights to the Bild Lilli doll in 1964 and production of Lilli was stopped. The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model, " with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350, 000 Barbie dolls were sold during the first year of production.

• Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. • The early ‘ 60 s also saw Mattel entering the worldwide toy market. The Barbie doll and other products were first test-marketed overseas in 1963, and were received so favorably that many products began to be manufactured under licensing agreements arranged by the company in England, France, Germany, South Africa, Italy and Mexico.

• Ruth Handler believed that it was important for Barbie to have an adult appearance, and early market research showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model.

• Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 2009, Barbie celebrated her 50 th birthday

• Ruth Handler became president of Mattel in 1968 • Barbie has had over 40 pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink Corvette convertibles, trailers and jeeps. She also holds a pilot's license, and operates commercial airliners in addition to serving as a flight attendant. Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including Miss Astronaut Barbie (1965), Doctor Barbie (1988) and Nascar Barbie (1998). • Mattel has created a range of companions for Barbie, including Hispanic Teresa, Midge, African American Christie and Steven (Christie's boyfriend). Barbie's siblings and cousins were also created including Skipper, Todd (Stacie's twin brother), Stacie (Todd's twin sister), Kelly, Krissy, and Francie. Barbie was friendly with Blaine, an Australian surfer, during her split with Ken in 2004.