Rusman Butar ADVERTISEMENT Advertisement is a kind of
Rusman Butar ADVERTISEMENT Advertisement is a kind of text which is written to publish products, services, business, or anything which functions to attract people to buy or to use the products. Advertisement is also a communicative media to promote products from factories. They create interested advertisement to attract our intentions on the products they offered. Now, we wonder on how to create an Advertisement. Let us see the following Advertisement!
From the Advertisement above we find that the Advertisement has Attention Getter or title, information or product, and it has advertiser or people who advertise it. Let us find the generic structure of the above Advertisement! 1. Attention Getter (Topic) is expression or statement which functions to attract readers’ attention. So, from the above Advertisement, the Attention Getter is ‘Sylla Pizza’. 2. Information (Product) is description of information from the product. So, from the Advertisement above, the description is:
3. Advertiser is people who give information about the product to the readers. So, from the Advertisement above, the Advertiser is Manager of Sylla Pizza. Let us find the language style which is used in that Advertisement. Look at the Advertisement again and we will find the • following Authentic Italian Pizza by True-blue Neapolitan Chef. statements: • A cozy little restaurant with creamy sand-colored walls, deep-toned wood counter and furnishing and natural gray stone. All the statements above are used to attract people to come to Sylla Pizza and enjoy the Italian Pizza with beautiful and natural circumstance or place. From the above statements we can conclude that the language style of the Advertisement is persuasive language style. The Advertisement attract people with persuasive language of ‘Authentic Italian Pizza by Trueblue Neapolitan Chef’ and ‘A cozy little restaurant with creamy sand-colored walls, deep-toned wood counter and
Rusman Butar So, now we know that the functions of Advertisement are: • To offer or to promote any products or services. • To persuade or to attract people to buy or to use products or services they promoted. Then, Advertisement is created by using generic structure of: • Attention Getter or topic. • Information or description of products. • Advertiser. Last, we find that the language style which is used in Advertisement is persuasive language.
Now, let us do the following exercises! 1. a. b. c. d. What does Sylla Pizza offer to you? Pizza and Pasta Biscuit and Coffee Wine and Cocktail Food and drink, Pizza and Juice
2. “A cozy little restaurant with creamy sand-colored walls”. What does the underlined word mean? a. Spacious b. Luxurious c. Comfortable d. 3. Suitable When does Sylla Pizza open? a. b. c. d. Seven days in a week Six days in a week Five days in a week Three days in a week
Rusman Butar 4. a. b. c. d. 5. a. b. c. d. How many rooms does Kusuma Hotal have? 103 rooms 152 rooms 49 rooms 17 rooms Where can the guest go swimming? At the fitness center At the cottage In Teratai Swimming Pool At the plantation area.
- Slides: 8