Rural Skills Division Ministry of Rural Development Government

Rural Skills Division, Ministry of Rural Development, Government of India 1

India - the skilling challenge 400 million 282 million Skilling target identified in the National Policy for Skill Development & Entrepreneurship 2015 (NPSDE) 250 Mn existing workers Unskilled or semi-skilled workers in the current pool of 487. 3 Mn workers who need to be skilled (NPSDE 2015) 67% of India’s emergent youth bulge lives in its villages (National Census 2011) 502. 1 Mn workers 49% of all workers in Agriculture, 16% of the Economy. Training and repurposing them for upward mobility out poverty (Worker Estimate, Budget 2015/16 documents) 109. 73 million 55 million Demand across 24 key sectors by 2022 (NPSDE 2015 – NSDC Skills CORE TARGET: Youth aged between 15 & 35, from poor families, currently unemployed or marginally employed Gap Analysis) 2

DDU-GKY, a Placement linked skill development program Vision led achievement: Transform - induce the highest degree of change rural poor youth SANDEEP KUMAR PK into an economically independent Sole earning member supporting his aged parents, wife and 2 yr. old child from Thrissur, Kerala. He quit his low paying job at a restaurant to get trained in Housekeeping under Hospitality sector. - between 15 and 35 years of age - as a family and globally relevant Today he is a Flight Housekeeping Attendant in - in keeping with global benchmarks to Cabin Appearance Department with Qatar facilitate mobility across borders Airways in Doha workforce - economically and socially productive Earning Rs. 30, 000/- monthly + TA + House allowance + Overtime He can be contacted at +97466463198 3

DDU-GKY Timeline 26 June 2010 SGSY → NRLM 15% of NRLM allocation set apart for Special Projects 5% for innovative projects Transition from Aajeevika Skills to DDU-GKY 1 May 2013 15% allocation increased to 25% 16 March 1999 IRDP → SGSY 15% of SGSY allocation set apart for Special Projects 16 June 2005 Guidelines for placementlinked skilling programmes under SGSY notified Transition from SGSY to Aajeevika Skills July 2016 CNN complaint DDU-GKY 20 September 2013 Guidelines for Aajeevika Skills notified* 25 September 2014 DDU-GKY announced on Antyodaya Diwas Extensive consultative process for SOP 11 July 2014 Standard Operating Procedures (SOP) notified 4

DDU-GKY - Features • Placement linked Skill Development Program with minimum 70% placement • Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data • Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained • Implementation through Project Implementation Agencies (PIAs) in PPP mode • PIA selection through online appraisal process • Training programs in NSQF courses aligned with Common Norms notified by Govt. • Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses • 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits • PFMS based fund release • Provision forensic audit 5

Coverage of DDU-GKY Jammu & Kashmir Himachal Pradesh Punjab Uttarakhand Arunachal Pradesh Haryana All States except Goa Sikkim Uttar Pradesh Rajasthan Assam Meghalaya Bihar Jharkhand Gujarat West Bengal Madhya Pradesh Nagaland Manipur Tripura Mizoram Chhattisgarh Orissa Maharashtra Legend Telangana 27 Roshni (LWE) Districts Goa 28 Sagar Mala Districts Himayat (Jammu & Kashmir) 22 November Karnataka Andhra Pradesh Tamil Nadu 6

Physical Achievements of the Programme Progress: 2012/13 to 2016 -17 Trained 9. 38 Lakhs Placed 5. 80 Lakhs Achievement FY 2017/18 (till 31 August 2017) Trained 62, 478 Placed 37, 428 Current Status No. of Projects 613 No. of PIAs 346 No. of Training Centres 671 Sectors covered 38 Job-Roles 381 States covered 28 7

DDU-GKY Performance – FY 2012 -17 Training Target Training Achievement 270392 250000 212000 217997 Placement 201019 210000 200014 177986 168502 162586 137417 134744 86120 84900 54196 FY 2012/13 22 November FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17 8

DDU-GKY Social Inclusion Gender Social Inclusion SC 32% Female 39% Others ST 16% Male 61% Minority 17% 22 November 2020 9

Mobilization of candidates • Rural youth from households covered in: • Auto inclusion parameters in SECC • MGNREGA worker household with completed 15 days of work in previous year • RSBY • Antyodaya Anna Yojana card • BPL PDS card • NRLM-SHG members • Candidates mobilized through GP saturation • PIAs assisted in mobilization by: • Community Resource persons • Gram Rozgar Sevaks • Job Resource persons • PIAs undertake screening of candidates before enrolment for training

Training under DDU-GKY • • • Training in NSQF aligned courses under NCVT, SSC and other recognized standards Minimum duration of training- 576 hours Trainers to be certified Independent Assessment and certification Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT awareness) 1/3 rd of training duration could be OJT Tablet PC mandatory during training Quality assured through Standard Operating procedure and concurrent monitoring at 3 levels, i. e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS) Aadhaar based Biometric attendance for trainers and trainees CCTV compulsory in all classrooms

Trade Spread in DDU-GKY Top Ten Trades/ Job-Roles 1 Sales Person (Retail) 2 Accounting (Tally) 3 Sewing Machine Operator 4 Hospitality Assistant Sectors covered 39 Trades/ Job-Roles 329 Sector-wise distribution Others, 6% Electronics, Electrical, 2% 2% Automotive, 3% Security, 3% Construction, 4% 5 BPO Voice 6 Food & Beverage Service –Steward 7 BPO - Non Voice Retail, 22% Healthcare, 6% 8 DTP and Print Publishing Assistant 9 Sales Associate 10 Security Guard (General) & Personal Security Guard 22 November 2020 Telecom, 7% IT-ITES, 20% Tourism & Apparel, 12% Hospitality, 13% 12

Placements in DDU-GKY Definition of Placement under DDU-GKY • A continuous placement for three months in a job with a regular wage is considered as placement (same employer not necessary) Accepted proof for a regular wage employment • Salary slips from HR department of employer • Certificate from employer: • indicating wages paid, • counter-signed by employee • Supported with a bank statement that wages have been paid by crossed demand draft or money transfer Verification of placements: • Desk verification at two levels- PIA Q team and SRLM • Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA • Placement tracking by PIAs for 12 months

Implementation Architecture NATIONAL UNIT (NU) • Policy making • Technical Support and Facilitation • Monitoring and Implementation support, where needed • Invest Central Government component in projects SRLM/ SSDM PROJECT IMPLEMENTING AGENCIES • Procurement of PIAs and sanction of projects • Match Skill Gap Analysis and aspiration of rural youth • Ensure compliance with Standards • Plan, implement skilling courses and placements as per Guidelines and SOPs • Monitoring and Implementation Support • Fund release to PIAs • Skill gap assessment • Set-up center, Mobilize, Train and Certify through Third-party Assessor, where curricula is per NCVT / SSCs • Ensure 70% placements and support graduates for 1 year post placement 14

Role of State Government • • Establish Skills team at State, District & sub-district level Conduct Skill Gap Assessment Facilitate PIA in mobilization and identifying target groups in district Conduct project monitoring with its Technical Support Agency (TSA) and ensure PIAs maintain quality of training • Maintain MIS and report into Central database • Ensure timely release of instalments to PIAs within timelines prescribed • Other activities • Establish Migration Support Centers • Establish Career Guidance Centres • Organize Job Melas • Establish a DDU-GKY Skills alumni program • Conduct training and capacity building programme for GP functionaries

PIA procurement procedure • Eligible entities- organizations registered under: • Indian Trust Acts or State Society Registration Act or State Co-operative Societies or Multi-State Co-operative Acts • Companies Act, 2013 • Government/semi government/autonomous government organizations at the State and National Level • Eligible entities to register at http: //ddugky. gov. in and obtain Permanent Registration Number (PRN) • With PRN, PIAs can apply for projects 24 X 7 round the year in prescribed application format supported by documentation. • 3 - stage project appraisal in a time-bound manner- 10 days for Initial Screening, 30 days for Qualitative Appraisal and decision by PAC in 30 days • Projects shortlisted by PAC sanctioned by States from its approved Action Plan targets.

DDU-GKY – Cost components to PIAs • DDU-GKY follows fixed-cost model- prescribed in Common Norms for Skill Development schemes notified by MSDE • Candidate training cost (Rs. 28. 80 per hour to Rs. 40 per hour ) • Uniforms to candidates (Rs. 1000 –Rs. 2000 per candidate) • Boarding & Lodging (Rs. 175 to Rs. 300 per candidate per day) • Food and To & Fro charges in Non residential training(Rs 100 per day) • Post Placement Support (Rs. 2000 to Rs. 6000 per candidate) • One Time travel support @Rs. 4, 500 per candidate • Assessment and certification charges (Rs. 1500 per candidate) • Mobile Tracking support (Rs. 600 per candidate annually) 22 November 17

DDU-GKY – Cost components to States • Skill gap assessment @ 1% of the total project cost • IEC @ 1. 5% of project cost • Alumni Support @ 1. 5% of project cost • Capacity building @ 3% of project cost • Monitoring and Evaluation @ 3. 5% of project cost • Job mela – Rs. 50000 per job fair at GP level and Rs. 100000 at Block level • Migration support center @ Rs. 10 lakhs per center per year • Block support @ Rs. 3. 5 lakhs per block per year 22 November 18

Fund release in DDU-GKY • • • Action Plan with a defined skilling target prepared by States for a period of 3 years Empowered Committee for NRLM in Ministry approves Action Plans for each State Funds are released as Grants-in-Aid to State in installments against Utilization certificate and Audited financials Funding pattern- Central and State share in project funding • 90 : 10 (North East & Uttarakhand, Himachal Pradesh) • 100% in J&K • 60 : 40 in all other states States release project funds to PIAs in 4 installments against specified milestone achievement on training, placements and fund utilization

Criteria for evaluation Training Number of candidates joined training against target. Number of candidates completed training. Number of SC/ST, Women &Minority candidates completed training. Total number of candidates certified. Placement Total Number of candidates placed. SC/ST, Women & Minority category candidates placed Number of candidates appointed in Jobs. Number of candidates placed for more than or equal to 3 months. Number of candidates tracked for one year Mobilization Number of candidates mobilized. Gram Panchayats (GPs) in which mobilization saturation has been achieved. Innovations adopted in implementation of Scheme. Transparency / accountability in the implementation

Status of participation (as on 13. 9. 2017) Category Deen Dayal Upadhyaya Grameen Kaushalya Yojana Number of Districts Where program implementing 563 Filled Entries 201

F DDUGKY-Success Stories “it gives me immense pleasure to support my siblings in their quest for life. . ” – Kalyan Singh, Banda, UP Elder son of a poor farmer from UP, he could not continue his studies after Inter. While he started work as a laborer, he wanted to build a better life for his brothers and sisters This motivated him to join Mo. RD’s Placement linked Skill Development program in hospitality Today, he works at Sankalp Hotel, Nalgonda District, Hyderabad He was placed as a steward first, but has now grown into the role of Cook, earning a handsome Rs. 14, 000/- a month Kalyan can be contacted at +91 -9956931324 “I am proud to take on the role of primary bread-winner of the family at 19” – Junu Moni Deka, Mangaldai, Assam Daughter of a poor fruit vendor, who sold seasonal fruits, she had to stop her studies due to financial constraints And she did not have either the education or the confidence to change her life This is when she joined Mo. RD’s Placement linked Skill Development program in retail sales Today, she works in Raws Enterprises in Nagaon, Assam She earns a monthly salary of Rs. 8, 500/- and is now the proud bread-winner of her parental home Junu can be contacted at +91 -8822590856

F DDUGKY-Successful Partnerships BENGALU RU DELHI / NCR “Partnering with DDU-GKY as a Champion employer, we will save about 3% on our EBIDTA” - President, HR HYDERAB AD “DDU-GKY trainees are more disciplined, they inform us where they are going and when they will get back to work” - Shop Floor Supervisor RANCHI “There are so many hospitals… it’s the quality of service that makes the difference. With skilled manpower as my strength, I am confident of providing excellent services” “Easy to induct DDUGKY trained youth into the system because they are aspirational, committed… 6 out of top 10 performers are from DDU-GKY” - Area Manager - Medical Superintendent

THANK YOU 24