RURAL ENTERPRENUERSHIP WHAT IS RURAL ENTREPRENUERSHIP Rural Entrepreneurship

RURAL ENTERPRENUERSHIP

WHAT IS RURAL ENTREPRENUERSHIP? Rural Entrepreneurship is that entrepreneurship which ensures value addition to rural resource in rural areas engaging largely rural human resources.

Features of Rural Industries • Rural industries are labour intensive, thus have high potential in employment generation. • High potential for income generation in rural areas. • Very low investment in plant and machinery. • Low gestation period. • Use of locally available raw materials. • Use of traditional skills. • Products are either essential mass consumer goods or handicrafts. • Limited markets.

TYPES OF RURAL ENTERPRENUERSHIP • • • Individual entrepreneurship Group entrepreneurship Farm entrepreneurship Co-operatives entrepreneurship Artisan entrepreneurship Merchant & Traders entrepreneurship

OBJECTIVES • Proper utilization of local resources • Employment generation • Prevents rural exodus • Foster economic development

OBJECTIVES • Earnings of foreign exchange • Produces goods of consumers choice. • Entrepreneurial development.

NEED FOR RURAL ENTREPRENEURSHIP 1. Employment Opportunities 2. Rural urban migration 3. Improve per capita income 4. Balanced regional growth 5. Basic amenities

NEED FOR RURAL ENTREPRENUERSHIP 6. 7. 8. 9. Reduce social problems Better Career option Promotion of traditional art Improving standard of livings of people

PROBLEMS • Lack of infrastructural facilities. • Non-supportive attitude of financial institutions. • Lack of technical knowhow. O

PROBLEMS • Lack of technical know-how. • Lack of communication facilities & market information. • Lack of warehousing facilities. • Lack of quality management.

BETTER ENTREPRENUERIAL PRINCIPLES THAT MUST APPLIED TO RURAL DEVELOPMENT • Better distribution of farm produce resulting in rural prosperity. • Alternative occupation for rural youth. • Formation of big cooperatives. • Optimal utilisation of local resources in entrepreneurial venture by rural youth.

VILLAGE INDUSTRIES UNDER THE PURVIEW OF THE KVIC

Mineral Based Industry • Cottage Pottery Industry • Lime Stone Industry Agro Based & Food Processing Industry • Fruits & Vegetable Processing Industry • Pulses & Cereals Processing Industry

Forest Based Industry • Hand made paper • Medicinal Plants Industry Engineering &Non Conventional energy • Solar and Wind Energy implements • Productions of radios Textile Industry • Embroidery • Manufacture of Surgical Bandages

Service Industry • Laundry • Cycle Repair Shop Polymer and Chemical Based Industry • Plastic Industry • Leather Industry

COMPONENTS OF VILLAGE AND SMALL INDUSTRIES

VILLAGE AND SMALL INDUSTRIES Traditional Sector Tiny & Cottage Industries • Khadi and Village Industries • Handlooms • Sericulture • Handicrafts • Coir Modern Sector • Power looms • SSIs I • Factory Sector • Non-Factory sector • Service sector

STEPS TAKEN BY GOVERNMENT IN MODERN SECTOR SWARANJAYANTI GRAM SAWROJGAR YOJANA SAMPOORNA GRAMEEN ROZGAR YOJANA SWARNA JAYANTI SHAHARI ROZGAR YOJANA TRAINING & EMPLOYMENT OF WOMEN INSTITUTIONAL CREDIT

RIDF MICRO FINANCE JAWAHAR GRAM SAMRIDHI YOJANA DEVELOPMENT OF WOMEN & CHILDREN IN RURAL AREAS TRAINING OF RURAL YOUTH FOR SELF EMPLOYMENT EXIM POLICY

RELEVANT DATA OF 20102011 TEXTILE PRODUCTION INCREASED BY 5. 8% GROWTH IN HOSIERY SECTOR 9. 1% HANDICRAFTS EXPORT Rs 10533. 96 Cr CLOTH PRODUCTION INCREASED BY 4. 5% POWERLOOM SECTOR 4. 5%

EXPORTS TEXTILE COTTON TEXTILE MAN MADE TEXTILE • 87582. 83 Cr • INCREASED BY 74. 56% • INCREASED BY 13. 60%

SOME FAMOUS RURAL ENTREPRENUERS

Mansukhbhai Jagani developed a motorcycle- based tractor for India’s poor farmers, which is both cost effective and it costing roughly $318, and fuel efficient ( it can plow an acre of land in 30 minutes with 2 liters of fuel). After 4 -5 years of experiments, Mansukhbhai developed an attachment of a moterbike- a multi purpose tool bar-in 1994. This could be attached to any 325 cc motorcycle by replacing the rear wheel with an assembly unit. This ‘super plough’ called Bullet Santi, can carry out various farming activites like furrow opening, sowing, inter culturing and spraying operations.

A farmer Mansukhbhai Patel, invented a cotton stripping machine that has significantly cut the cost of cotton farming and revolutionised India’s cotton industry. Patel who studied upto Class X, invented a cotton stripping machine in 1991. Patel’s machine helps in removing cotton from semi opened and unopened shells of various cotton varities. The machine has who a United State Patents.

Mansukhbhai Prajapati, a potter, invented a clay non stick pan that cost Rs 100 and a clay refrigerator that runs without electricity for those who cannot afford fridge or their electricity and maintenance costs. Durind 2001 earthquake, all earthen pots were broken. “ Some people told me the poor people refrigerator’s are broken. They reffered to the ‘matkas’ (pots) as refrigerator. It struck me then that I must try to make fridge for those who cannot afford to buy a fridge, ” says Prajapati. The Patent winning Mitticool has been the most challenging product for him. It needed a lot of experimenting. He started work on it in 2001, the product was finally ready by 2004. in 2005 he started the non-sticl tava (pan) business. ‘My wife could not buy a non-stick tava as it was very costly. So I thought many people would be facing the same problem. That’s when I designed the non -stick tava’s priced between Rs 50 -100. ” he says.

Social entrepreneur Anshu Gupta who founded GOONJ, a system that transfers used clothing and household goods from India’s rich to its poorest communities, also featured on the Forbes list. Gupta collects 30 tonnes of cloth every month and distributes it across 20 states. “He has an amazing reach a simple network and excellent supply chain management. ” Anil Gupta said.

Next on the list is Future Group chairman Kishore Biyani. Called the Sam Waltson of India, Biyani’s Company operates about three million square feet of retail space in 25 Indian cities.

DR. ANAND KARKE Founded ARTI (Appropriate Rural Technology Instituted) in April 1996

PROJECTS

S. No Title Year of start (R&D Projects/ Training Programmee/Public & completion outreach) Name of sponsoring Organization 1. Core Support From 2002 onwards Department of Science & Technology, Govt. of India, New Delhi. 2. Production of root mat by rural women 2003 -2006 Department of Science & Technology, Govt. of India, New Delhi. 3. Monitoring indoor air quality in households with and without improved cook stoves. 2004 -2006 Shell Foundation London U. K. 4. Standardization & commercialization of Compact Biogas Plants for domestic use. 2004 -2006 United States Environment Protection Agency. Washington D. C. U. S. A. 5. Establishing Technology Resource Centre at ARTI. 2004 -2007 Council for Action by People and Rural Technology. New Delhi. 6. Women Technology Park. 2005 -2007 Department of Science & Technology, Govt. of India, New Delhi. 7. Establishing norms for kitchen architecture 2005 -2007 Department of Science

‘‘THE BEST REASON TO START AN ORGANISATION IS TO MAKE MEANING – TO CREATE A PRODUCT AND SERVICE TO MAKE A WORLD BETTER PLACE. ’’