Running Your Business in the Cloud Robin Daniels

Running Your Business in the Cloud Robin Daniels Sr. Manager, Product Marketing

An Industry Transformation is Underway Mainframe Client/Server Mid 20 th Century Platforms Late 20 th Century Platforms Software as a Service 21 st Century Platforms

The Saa. S Secret: Multi-Tenancy, Subscriptions Subscription Multi-Tenancy Faster Vendor Innovation Unlimited Scalability Automatic Upgrades

Why Multi-Tenant? Technology Continues to Evolve to Shared Services Onsite Generator Electricity Well Water Software Business Applications

The benefits of Multi-Tenancy Customize and Build Without Upgrades Customize or build any app UI & API Your Clicks Logic Your Code Database Apps stored in database as metadata Platform infrastructure and upgrades separated from your apps Customizations and apps run on the latest release automatically Each Customer’s Metadata Single Code Base and Shared Infrastructure

The Enterprise Embraces Saa. S 65, 000 ~55, 000 ~40, 000 ~30, 000 ~25, 000 ~21, 000 ~14, 500 ~6, 300 ~5, 500 ~5, 000 ~4, 300 ~3, 000 ~2, 000 ~1, 675 ~1, 300 Number of Subscribers

… and the Trend is Accelerating 80% of IT execs surveyed believed that Saa. S increases IT focus on innovation By 2011, 25% of new business software will be delivered as Saa. S

With EMEA Rapidly Embracing Saa. S

The Next Phase: Cloud Computing Platforms as a Service web 1. 0 Killer Internet Apps web 2. 0 User Generated Content web 3. 0 Platforms App Engine Everyone Can Access Everyone Can Publish S 3 & EC 2 Everyone Can Innovate

Platforms Are Now Moving to Platform as a Service (Paa. S/Cloud Computing) Mainframe Platforms Mid 20 th Century Platforms Client / Server & App Server Platforms Late 20 th Century Platforms Notes Cloud Computing 21 st Century Platforms

Cloud Computing Platforms Serve Different Types of Applications Social applications S 3 & EC 2 App Engine CPU and Storage Web Applications Enterprise Applications

Why are IT departments using Cloud Computing Platforms for Application Development? IT Infrastructure Services Application Services Operations Services Network Security Authentication Storage Sharing Availability Operating System Integration Monitoring Database Customization Patch Mgmt App Server Web Services Upgrades Web Server API Backup Data Center Multi-Language NOC Disaster Recovery Multi-Currency Workflow Analytics Multi-Device Messaging Search Innovation

“Wealth in the new regime flows directly from innovation, not optimization” -- Kevin Kelly, Wired Magazine

Cloud Computing Allows You To Focus On Innovation, Not Infrastructure The Cloud Infrastructure Application Operations Services Your App

The Fastest, Easiest and Lowest Risk Path to Innovation and Success Client/Server & App Server Platforms Source: 3 rd party analyst surveys Platform as a Service Source Salesforce. com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party Customer. Sat Inc.

The Cloud Offers a Better Model for Application Development Comparison to Build Custom Brand Promotions Application Development Time to Deploy No Hardware and Software No Maintenance Required No Extra Development Required IT Administration Console Analytics Internationalization Authentication & Security Model Mobile Device Deployment Compliance Audit Trail End User Usability Rating Source: Fortune 500 Media Corporation Evaluation 100 Hours 4, 000 Hours Instant 4 Weeks

Cloud Computing Offers a Different Choice Leverage the Infrastructure of the Internet to Run Your Apps Low Cost: Subscription Model: Pay as You Go Simplicity: Focus on Innovation not Infrastructure Ease Of Use: Build and Deploy Apps Instantly Global Development, Global Deployment “ Force. com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development. ”

Delegating the Power of the Cloud To Developers Multi-Device Workflow Customization Integration Reporting & Analytics Sharing Search Multi-Language Data Center Multi-Currency You Don’t Have to Reinvent The Wheel

Cloud Computing Delivers Rapid Success ISV Success Enterprise Success

Salesforce. com Standard Interface

Customise The Logic and Code Like You Wish

Modify The Interface To Your Needs

Look Familiar?

CODA Developed ERP General Ledger Financials on Force. com in 7 Months 2, 600 Enterprise Customers 600 Employees across 14 offices Customers in 100+ Countries Multiple industries including Retail, Transport & Distribution, Business & Financial Services Customers include:

Cloud Computing is Lower Risk Eliminating the burden of infrastructure for IT Force. com lets us maximize our focus on innovation. Being able to run all of these applications in the cloud changes everything. Doug Menefee CIO The Schumacher Group

Cloud Computing is Gaining Momentum

It’s Time for Every Organisation to Ask: “Which Path Will We Choose? ”

rdaniels@salesforce. com