RRO Rights Management in Digital Environment Olav Stokkmo

RRO Rights Management in Digital Environment Olav Stokkmo, Chief Executive, IFRRO 5 April 2011 Polska Kziaska Conference, Krakow

DIGITAL MANDATES AND LICENSING By RROs Starting point: RROs complement individual licensing

RRO Collective Management Complements individual management • One to One / Many: Individual management • Many to One / Many: Collective management as individual licensing is • Impossible • Typically Orphan works • Impracticable or Insufficient • Typically Multiple copying & Out-of-Print works RRO licences complement individual management

Aims of © licensing by RROs – review • • • Reflect rightholder mandates Access on mutually agreed terms Large scale copying of © extracts Voluntary and statutory Remuneration and information

Content of RRO licences • Limited extracts • 5 -15%; chapter; article • Personal and Internal use • Permitted uses • Photocopying and scanning • Download, store, print, internal dissemination, external dissemination • • • Authorised users Terms Fees Usage reporting requirements Compliance awareness

Analogue and Digital environments Differences between RROs Photocopying Often same/similar: Uses User groups Rightholder groups Often different: Operating Systems Permissions/restrictions Digital Often same/similar: / Often different: Uses User groups Rightholder groups Operating Systems Permissions/restrictions

BUSINESS DEVELOPMENT (IFRRO and the Digital Arena: IFRRO Tools) Every decision is like surgery. It is an intervention into a system and therefore carries with it the risk of shock. Peter Drucker, The Effective Executive

IFRRO and Business Models Development • Improve communication through identifiers and standards development • ONIX, ISTC, ISNI; ARROW • (Bilateral) Agreements between RROs • REM; Tools; Models • Business Models • Forum • Manuals; Templates • Studies

IFRRO Documents to facilitate Agreements Analogue and Digital environments • Agreements between RROs • Sample Bilaterals • Type A and Type B; Explanatory Memorandum • Code of Conduct • Relationship between RROs Digital environment • REM (Repertoire Exchange Mandate) • Mandate from authors/publishers to RROs - Principles • HTAR (Headings & Toolkits Agreements between RROs) • Headings; Examples of wording; How HTAR relates to REM

REM Key Principles • Opt in and Opt out possibilities • Not conflict with primary use • Right to information • Local rightholders support required • Rightholder set prices; Enable default price • Observe moral rights

DIGITAL MANDATES AND LICENSING By RROs 2009 - 2010 IFRRO Member Surveys

Content of mandate • Photocopying • Digital – IFRRO Toolkit • • • Download Store View Print Internal and external distribution • Opt in/out • By sector/territory

Digital sources and applications • Sources o Analogue o Electronic carrier o Online o Internet download • Applications and uses o Scan o Printout o View o Store o Email o PPT o Whiteboard o VLE o Redirect to content o RRO content database

In Conclusion

Licensing by RROs Creating a win-win session • • • Working within established structures Developing practical alternatives National equilibrium maintained Toolbox of solutions Flexible interaction between licensing and exceptions • Benefiting users, creative industries & society at large

Thank you Olav. Stokkmo@ifrro. org for your attention www. ifrro. org