ROYAL LEPAGE UPDATE NOVEMBER 2013 1 AGENDA Royal

ROYAL LEPAGE UPDATE NOVEMBER 2013 1

AGENDA • • • Royal Le. Page Customer Relationship Management program REALTOR® Marketing Workshop Royal Le. Page Canada on Facebook Info graphics to increase social media engagement Royal Le. Page Marketing Centre Client. Click Websites promotion Royal Le. Page Shelter Foundation award nominations Royal Le. Page Welcome Webinar Upcoming Royal Le. Page events 2

BUSINESS SUCCESS STARTS HERE A good CRM (Customer Relationship Management) program is key to sales and business success. Featured online in REM, the new Royal Le. Page CRM program is developed by Propertybase and built on Salesforce. com’s leading CRM technology. Features include: • Action plans, scripts and templates to seed repeat and referral business; • An at a glance planner to manage your time; • Listing browser to search all listings available on www. royallepage. ca (Including DDF listings); • Dashboards and reports for business intelligence, and; • Leads from your listings on royallepage. ca are automatically added to Royal Le. Page CRM. Sign up for an overview webinar to learn more at royallepagecrm. eventbrite. com or contact Mike Wrobel. 3

CONNECT. COMMUNICATE. CONVERT. REALTOR® MARKETING WORKSHOP Attend one of our live, interactive training sessions to learn how to convert your online leads into done deals! “The trainer’s ability to engage the class and put the content into everyday scenarios made it easy to stay focused and understand how to implement it. ” —Holly Yake Royal Le. Page Real Estate Services Ltd. , Toronto 96 per cent of participants would recommend this course to a colleague. Sign up through rlp. Network or email learningservices@royallepage. ca. 4

FRESH AND ENGAGING CONTENT INVITE YOUR FRIENDS TO ‘LIKE’ ROYAL LEPAGE CANADA We are continually adding shareable content that your Facebook friends will enjoy, appreciate and engage with. Help build your brand on a national basis. Invite your Facebook friends to like Royal Le. Page Canada’s Facebook page! HERE’S HOW: 1. Login to your Facebook page 2. Type Royal Le. Page Canada into the Facebook search bar 3. Scroll down to see the ‘Invite Your Friends to Like this Page” widget and click the “invite” buttons. 5

HOW TO CREATE PERFECT POSTS Build your business by increasing social media engagement with the tactics shown in these and the following info graphics. 6

HOW TO CREATE PERFECT POSTS 7

OPTIMAL TIMING FOR SOCIAL POSTS 8

DO MORE WITH MOBILE DESIGNS MOBILE MARKETING TEMPLATES CAN NOW BE PUBLISHED AS BRANDED OR UNBRANDED TO MEET BOARD REQUIREMENTS Design Examples Mobile. Friendly Auto-Insert Listings Data Branded or Unbranded Web Commercial Slideshow Enter search keyword “mobile” in the Marketing Centre Design Gallery to find all mobile designs. 9

WIN AN IPAD MINI* PUBLISH A FREE TRIAL CLIENTCLICK WEBSITE BY DEC. 31 FOR A CHANCE TO WIN* Client. Click websites feature: • • Automatic listings from Royal Le. Page/CREA DDF Map-based listings search powered by Google Neighbourhood data from Yelp Lead capture forms Integration with social media Dynamic content, i. e. slideshow banners Mobile-ready *Conditions and rules apply. i. Pad is a trademark of Apple Inc. Apple is not a sponsor of this promotion. Start your free 60 day trial today, visit: marketing. rlpnetwork. com/cc 10

NOMINATE A DESERVING CANDIDATE CALLING FOR NOMINATIONS FOR THE 2013 ROYAL LEPAGE SHELTER AWARDS Have you, or someone you know, gone beyond a financial donation to make an extraordinary contribution of time and effort in 2013 to your local shelter and the Royal Le. Page Shelter Foundation? Click here for more information on how you can apply or nominate a colleague for a Shelter Award. Deadline for nominations: Dec. 20, 2013. Winners will be recognized at the regional Royal Le. Page awards events and in Shelter Foundation communications. For more information, contact Carly Neill at 416 -386 -6099 or carlyneill@royallepage. ca. 11

THANKS GO OUT TO YOU… 100 DAYS FOR SHELTER HAILED A GREAT SUCCESS! Scores of caring Royal Le. Pagers and dozens of offices participated in a variety of creative ways to commemorate “ 100 Days for Shelter, ” which took place between July 2 and Oct. 9, 2013. We are grateful to all who organized events and happy to report that more than $150, 000 was raised for local shelters. “ 100 Days for Shelter” served to raise the profile of our REALTORS®; demonstrated how Royal Le. Page helps to create safer homes and safer communities; and commemorated Royal Le. Page’s 100 th anniversary. Thank you! Kyle Hislop of Royal Le. Page Wheeler Cheam in Chilliwack, BC, completed 100 hikes in 100 days. REMINDER: Dec. 31, 2013 is the deadline for all 2013 Commission Donations to be received by the Shelter Foundation office. Tax receipts will be issued in Feb. /March 2014. Thank you for your support! Questions? Email shelterfoundation@royallepage. ca. 12

COME TOGETHER FOR OUR CAUSE! 7 TH ANNUAL SHELTER GALA Nov. 22, 2013 at Arcadian Court in Toronto. The vibrant and colourful cultures of Spain and Latin America are the inspiration behind this year’s Shelter Gala. Come join the festivities for cocktails, dinner, flamenco dancing, music, live and silent auctions and raffle for a Rolex watch! Dress in your best black, red or gold attire. To purchase tickets or to learn about sponsorship opportunities, visit www. fiestaforshelter. com or contact Sharon Promm at sharonpromm@royallepage. ca 13

ARE YOU NEW TO ROYAL LEPAGE ? OUR ‘WELCOME WEBINAR’ INTRODUCES THE MANY TOOLS AND SERVICES AVAILABLE TO YOU THROUGH ROYAL LEPAGE WHEN: Wednesday, Nov. 27, 2013 at 2 p. m. * (EST) “The Marketing Centre demonstration was very valuable. I can get started right away with my listings promotions!” – Holly Jensen, Royal Le. Page Atlantic, NB New members of our network will automatically receive an invitation by email. For current members who would like a refresher, please email learningservices@royallepage. ca and request a Welcome Webinar link. *Dates & times subject to change. 14

CONTACT US For more information on this presentation, please contact: communications@royallepage. ca For information on Royal Le. Page products or services, please contact Customer Care or visit www. rlpnetwork. com/ICSLogin/? %22 https: //www. rlpnetwork. com/%22 Customer Care Centre help@royallepage. ca 1. 877. 757. 4545 16