Roya Daemi Minahil Bajwa Amy Nicosia Problem Slim

Roya Daemi, Minahil Bajwa, Amy Nicosia

Problem ● Slim profit margins Graphic from Uber website ● Increased competition ● Drivers discontent Graphic from lyft website

Solution

Yellow Cab Company of D. C. Graphic from Yellow Cab Company of D. C. website ● Fleet of 550 vehicles ● 80 -85% operational ● Receive weekly rental fee from drivers

Drivers Renting from Yellow Cab DC

What is MOJIO? ● Plug-in Device ● Mobile Application Graphic from Mojio website

How it Works ● Plugs into diagnostic port ● Continually collects and transmits data Graphic from Mojio website

Data Collection Fuel Efficiency GPS Accuracy GPS Status Graphic from City Taxi website GPS Lost Time Graphic from tnooz website

Raw Data to Usable Information Better Routes Better Car Mechanics and Efficiency More Efficient Drivers More Efficient Cars Cut Costs Increased Efficiency Increase Profit

Benefits Yellow Cab Company of D. C. Individual Drivers Increased profit margins Savings on fuel expense Better Drivers Better GPS system

Downside ● Inflexibility of taxicab drivers to adopt Mojio. ● People, Processes, Systems t u B e ’v S e W AY W e L A on D his It T ay W

Revenue, Costs, and Profit $5 X 52 X 454 2015 $4. 99 X 12 X 500 Revenue $118, 000 Cost $75, 000 $30, 000 Profit $44, 000 $88, 000 2016 $149 X 2017 500

Cumulative Revenue and Costs

Driver Benefit: Fuel Efficiency Study ● 3 month campaign on driver awareness ● 1, 000 individuals participated ● Suggestions on driver efficiency ● Cut 15 -35% of fuel bill Graphic from 12 Tips for Fuel Economy Website

Cumulative Driver Benefits

Additional Benefit: GPS Map Application ● Collects data with every use o GPS Accuracy o GPS Status o GPS Lost Time ● Updates maps with the collected data to ensure the most accurate mapping application Graphic from Mojio website

● Benefits: Yellow Cab Company of D. C. o Additional revenue from weekly rental fee o Increased driver awareness ● Benefits: Individual Drivers o More efficient driving, cutting fuel costs

Roya Daemi, Minahil Bajwa, Amy Nicosia

Roy Spooner • Interview Date: October 28, 2014 • Position: Regional Manager of Yellow Cab Company of D. C. • Slim margins • Rental rates • What is included with rentals • Percentage of operational taxicabs • Percentage of dispatch vs. nondispatch taxicabs

Trevor Young • Local D. C. taxicab driver • Average work is 50 -60 hours • Picks up 15 -20 passengers per shift • Gas cost of $35 -55 a day

Break-Even Points Percentage of Drivers Who Adapt Mojio Break-Even Point 100% 2015 Between months 7 -8 75% 2015 Between months 10 -11 50% 2016 Between months 6 -7