ROTARY DISTRICT 5890 PUBLIC IMAGE Charlie Tommie Buscemi

ROTARY DISTRICT 5890 PUBLIC IMAGE Charlie & Tommie Buscemi District 5890 Public Image Committee Co-Chairs

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TODAY’S TAKEAWAYS • Maximizing Rotary’s International’s “District 5890’s Membership Marketing Pilot Program” • Correct Club Logos • FREE Assets for clubs at Rotary. org • Update websites, Facebook & social media 3

WHY PUBLIC IMAGE? IMPACT…REACH…ENGAGE… ADAPT 4

ROTARY’S “DISTRICT 5890 MEMBERSHIP MARKETING PILOT” ▪ 2019 -2022 D 5890 Membership Marketing Pilot Only District chosen by Rotary International! ▪ Houston 2022 – Rotary International Convention Clubs need to prepare NOW! 5

MEDIA: ROTARY’S HOUSTON MEDIA LAUNCH HAS STARTED! April 20, 2020: RI’s District 5890 Media Launch Paid video ads: Twitter, Linked. In, Instagram, & Facebook May/June 2020: Houston Public Media Launch : 15 second Houston Public Media on station 88. 7 news on-air & streaming platforms May/June 2020: Chron. com / Houston Chronicle 6

WWW. ROTARY 5890. ORG – OUR “TRILOGY” SITE PAGES Screenshot of our District 5890 Website Tabs: Public Image ▪ Membership ▪ District Rotary Foundation 7

TALK ABOUT CONFUSING BRANDING…WHO ARE WE 8

LOGO EVOLUTION OF OTHER BRANDS Then Now 9

SINCE 2013…THIS IS THE INCORRECT LOGO 10

IT’S NOT THE “NEW” LOGO…IT’S THE “CORRECT” LOGO! 11

2020 -2021 DISTRICT 5890 PUBLIC IMAGE GOALS… • Consistent use of correct club logos on: ØWebsites, Facebook ØClub Materials – Brochures ØFundraiser Event Materials/Poster, etc. ØProject signage (bandit signs for service projects) 12

DISTRICT 5890 PUBLIC IMAGE GOALS… • Rotary Clubs – MUST HAVE Public Image Chair & Committee • Public Image Budget (signage, banners, tshirts, etc) 13

DISTRICT 5890 PUBLIC IMAGE GOALS… • “People of Action” Templates for Storytelling Photos • Clubs Use Rotary Brand Central – Create Club Materials FREE…PROFESSIONAL…CUSTOMIZABLE 14