Rotary District 5340 State of Membership Goals Priorities

Rotary District 5340 State of Membership: Goals & Priorities 2010 - 2011

Reminder: August is membership month… r e b m e t So is Sep – June!

Zone 26 Membership Statistics (Includes D 5340)

Membership Statistics (Worldwide Growth)

Membership Statistics (Regional Distribution) 32% 2010 Rotary Coordinator Institute

Membership Statistics (Trends by Region) June 99 – June 04 Down 4, 000 members June 99 – June 09 Down 21, 000 members 2010 Rotary Coordinator Institute

Membership Statistics (continued) (USA, Canada & Caribbean) �Age: 69 percent 50 years and older. 2. 62 percent under 30 years �Tenure: 61 percent 6 years and over 23 percent 2 years and under �Average club size = 47 members �Retired = 21% Working = 79%

Membership Statistics (Zone 26: 5 -Year Membership Statistics) Ending Year July 06 July 07 July 08 July 09 July 10 Aug. 4, 2010 Zone 26 Total Membership Average District Membership 34, 197 33, 969 33, 192 32, 020 32, 509 31, 988 2, 443 2, 407 2, 371 2, 287 2, 322 2, 284 - 1. 47% - 1. 5% - 3. 54% +1. 53% - 1. 6% Increase/decrease • 5 yr. decrease of 1688 members or Minus 4. 94% • From July 1, 2010 through August 4, 2010 Zone 26 has lost 521 members = - 1. 6%. • Last year’s gain is gone.

Rotary Survey (Public’s perception) Who? Expensive? Accomplishments? Attendance requirements? Inflexible? Not diverse? Exclusive? Elitist?

Rotarian Survey (What do we want? ) �Growing, vibrant, and innovative clubs �Focused service, action-oriented clubs �Public awareness of accomplishments �Fewer, streamlined programs and communications �Improved leadership with fewer directives from RI

OK… Now what do we do? ?

Strategic Plan- Membership Team Strategic Plan Team Members Mark Allyn (Team Leader) Dianne Crawford Marta Knight Carl Kruse Josie Perpetua Maurice Rahimi Dick Stevens Dan Sundquist District Membership Mentors Elaine Allyn Paul Davis Joseph Dhalliwal Karen Green Tim Miller Tim Poldrugo Marvin Rockwell Mike Stelman

Strategic Plan for Membership Develop and Enhance Membership Value! Areas of Membership Team Focus: • Net Membership growth (Recruitment and Retention) – focusing both on new members and retention of existing members • Diversity of membership - (age, gender, ethnicity, etc) • Viability and vitality of clubs - (measured by size and attendance) • Leadership Development - (measured by LDA attendees and number of new faces in District jobs) • Networking opportunities - (number of events and increase in District Yellow Pages use. ) • Formation of new clubs with new formats – time to get creative!

District Membership Focus #1: Recruitment

Membership Recruitment Your Role as a Membership Chair or Committee v What is your role as Membership Chair or Membership Committee? v According to RI: “ A club membership committee ensures a concerted effort to recruit new members and retain current ones. ” v The Membership Committee is one of the key positions in any Rotary Club if not the most important! v New members are the life blood of any club. v “ This ongoing process is essential to supporting Rotary International, which needs a dedicated club membership base to succeed. ” v Fact: It is said that only 10% of rank and file Rotarians (not the leadership) ever sponsor a new member. v. Ensure that a new member understands what Rotary is all about. v Object of Rotary and the 4–Way Test v Lead by example!

Membership Recruitment Your Role as a Membership Committee v Have a clear understanding of your Club’s goals and attitude. Be ready to implement Club plan into action! v Be realistic and set realistic goals! Identify what has worked in the past and what has not. v Is your club “cliquish”? Break the old habits – fellowship is key! v Is your club “prospective member” friendly? v Create an effective Membership Team v Do you have a Mentor program? v New Member Checklist keeps new member … a member! v Recognize 100% attendance v Set quarterly goals as a team.

Membership Recruitment Your Role as a Membership Committee v Have a clear understanding of your Club’s goals and attitude. Be ready to implement Club plan into action! v Be realistic and set realistic goals! Identify what has worked in the past and what has not. v Is your club “cliquish”? Break the old habits – fellowship is key! v Is your club “prospective member” friendly? v Create an effective Membership Team v Do you have a Mentor program? v New Member Checklist keeps new member … a member! v Recognize 100% attendance v Set quarterly goals as a team.

Membership Recruitment Ideas v Have a few Rotarians join together with the goal of recruiting 1 or 2 new members v Have each member carry a business card with day and time of your club’s meeting v Does your Club have a brochure, website, or Facebook presence? v Invite a prospective member to a service project! v Send a “Welcome Letter” to new business in your area v Remember: This is NOT Le. Tip! v Do you remember how YOU were recruited? v YOU are the missing piece. Be creative! v Lead by example!

District Membership Focus #2: Retention

Membership Retention Key Questions to ask yourself and your team: v Why do members leave your club? v What challenges does your club have with retaining members? v How has your club dealt with these challenges? v Do you have a Membership Retention Plan?

Membership Retention Key Points v Retention is keeping the members your club already has. v Fact: Every year, Rotary clubs in our district lose about 3% to 10% of membership. v Retirement v Job change or relocation v Death (we are working on that!) v Loss of interest in Rotary.

Membership Retention Strategies to Increase Retention of Members: v Ensure that every Rotarian is personally involved in club/district projects, activities and committees. v It’s great to have the same ol’ bunch helping but… v Encourage all club members to meet the new members. v Break up the “cliques”. v Periodically use surveys to identify what is important to a member? v Club assembly is a good forum. Survey Monkey, etc… v Plan club programs and projects that address issues relevant to the members. v Keep things interesting! v Conduct continuing education sessions to keep membership current on club activities, the district and RI.

Membership Retention Strategies to Increase Retention (cont’d): v Encourage attendance at district events and activities or other club’s events and activities v Annual International Conference and District Conferences v Rotary Worldwide Fellowships (Music, Golf, Dancing, Travel) v Information available on RI website. v What is your “God shot”? What makes you stay a Rotarian? v RYLA Facilitator v Interact volunteer v Youth Exchange, etc… v Have FUN! Enthusiasm is infectious!

Introducing the DMM The District Membership Team is here for YOU! The Membership Team assists clubs in ongoing recruitment, education and retention of a Rotary Club’s membership. Our ongoing mission is to support the club Membership Chair in ways that ensure every Rotary Club has the tools necessary to maintain a growing and thriving club and to sustain its membership. New in 2010 – 2011! We have introduced an exciting new District position to serve on the Membership Team: Membership Mentor! In concert with the District Governor and District Membership Chair, Membership Mentors will work directly with each of the club’s membership chairs in establishing membership goals, providing membership resources and tools and maintaining communication regarding membership recruitment, retention and extension. The District Membership Team is here to share knowledge, experience and best practices with clubs that are experiencing membership growth issues. Do not hesitate to call on us when you have a question or want to share ideas that might help other clubs. You are not alone… We are here to serve you!

District Membership Key Contacts Mark Allyn Rotary District 5340 Membership Chair Cell - 760. 419. 6237 | e. Fax - 760. 454. 2395 mallyn@ncfsystems. com Sylvana Meeks District Membership Vice-Chair Cell – 760 -207 -9189 rsmeeks@sbcglobal. net

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