Rose Bowl Stadium Legacy Connections Updates Rose Bowl

Rose Bowl Stadium Legacy Connections Updates – Rose Bowl Legacy Connections a 501(c)3 Non-Profit Organization supporting the Rose Bowl Stadium

Rose Bowl Legacy Connections • History of Legacy Connections > Founded in 2010; modeled after Heritage Services in Omaha, NE > Supported the Renovation Project – 2010 -2016 > University-Like Approach since 2015 > Life-To-Date (since 2010) § Raised $18. 5 M in gross gifts/pledges (through 2022) » $16 M towards Capital Improvement projects » $1. 2 M towards Area H Perimeter Project » $750, 000 towards Legacy operations § Transferred $8. 2 M to the RBOC 2

Rose Bowl Legacy Connections • Legacy’s Key Mission > To preserve, protect, and enhance the Rose Bowl Stadium’s future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas. • Recent Success (since 2015) > 2015 - $1. 9 M in new gross gifts/pledges > 2016 - $2. 5 M in new gross gifts/pledges § Approx. 200 donors (170 are new since 2015) § Average Gift Amount - $45, 642 (2016) > Community Involvement 3

Community Involvement - PUSD 4

Community Involvement July 4 – “Treating active military spouses to a special day” 5

Rose Bowl Legacy Connections Centennial Capital Campaign • Legacy’s Future Plans > Launched silent phase of major Centennial capital Fundraising campaign in 2017 > Goal: $30 M-$40 M to provide new, private funding for several vital areas of need at the venue > Timeline: 3 -5 Years > Co-Chairs: Mickey Segal (Legacy President) and Ron Okum (Legacy VP) 6

Rose Bowl Legacy Connections Centennial Capital Campaign • Key Capital Improvement Projects include: > Stadium Lights ~$2 M-$3 M > Stadium Seating ~$8 M-$11 M > Wi-Fi ~$6 M+ > Updated Safety Elements ~$1. 2 M > Update Concession Stands/Restrooms ~$4. 75 M > Upgrade Videoboard - TBD > Update/Improve Brookside Clubhouse – TBD 7

Centennial Capital Campaign Lead Donor Gift • Lead Gifts totaling more than 20% of a campaign total are instrumental in any campaign > Transforms donor behavior > Energizes potential future major gifts > Provides a foundational belief in the organization’s mission • Psychological impact of a lead gift can be ‘gamechanging’ for the fundraising effort 8

Centennial Capital Campaign Lead Donor Gift • Legacy solicited and is in the process of finalizing a lead gift of $10 M from a private, respected philanthropist > Donor has strong ties to the Rose Bowl Game, UCLA, and the Rose Bowl Stadium. • Largest commitment in Legacy’s history • Donor recognition would be recognized by naming the Stadium field, in his family’s honor • Exposure not as extensive as traditional naming rights 9

Traditional Field Naming • Donor Recognition on the Field or external to the Stadium is not being explored; just recognition adjacencies on the field level. 10

Centennial Capital Campaign Lead Donor Gift 11

Centennial Capital Campaign Lead Donor Gift 12

Centennial Capital Campaign Lead Donor Gift 13

Centennial Capital Campaign Lead Donor Gift 14

Centennial Capital Campaign Lead Donor Gift 15

History of Donor Naming Opportunities • History of Donor Naming Opportunities > May 20, 2013 – Council approved an amendment to the Operating Agreement in order to provide maximum Naming Rights Opportunities to the RBOC and Legacy within the Stadium fence line > RBOC agreed to return to Council for discussion and approval of the pledge amount for the Field Naming rights > Examples of Other Donor Naming Projects: § Tunnels, Historic Moments Photos, Historic Benches, Rose Bushes, Pavilion elements, Locker Room areas, Court of Champions 16

Jackie Robinson Statue • Secured philanthropic gift to support the creation and installation of the first commemorative statue in venue history > Civic, Athletic, and Pasadena Icon, Jackie Robinson in football uniform for Pasadena Junior College • • • Timeline: Completed in Fall 2017 Location: In front of Gate A, within a redesigned rose garden Artist: Brian Hanlon, Hanlon Sculpture Studios Arts & Culture Commission will review on July 12 Initial renderings and location have been reviewed and approved by the Robinson family, including Jackie’s widow Rachel, as well as by the Jackie Robinson Foundation • Community Enhancement: Update plaque at Pepper Street home and add a plaque at the home of Mack Robinson 17

Jackie Robinson Statue 18

Jackie Robinson Statue 19

Pepper Street Plaque 20