Ronald van Marlen 02 12 2015 ronaldtimeli nl

Ronald van Marlen 02 -12 -2015 ronald@timeli. nl

# Food Supply Chains # Sustainable Business/ Sustainable Food # Stakeholders # The case of meat Saxion “ Good Food”- supply chains- stakeholders Ronald van Marlen

Who am i, what do i do? q q Director of Stichting EKO Director of Toppas - Fruitraco Founder of Time. Li- sustainable business feedback Owner of Na. Na Bio – organic representation q q Board member of Dutch Organic Processors Board member of Demeter Foundation Business Advisory Board Fibl Advisor sustainabile food systems Starbucks USA q Teacher at University Wageningen, IFOAM OLC Course, Saxion College

“ Back to the Start” a supply chain fairy tale… http: //youtu. be/a. Mf. SGt 6 r. Hos

The food supply chain

The carbon supply chain

The agricultural supply chain

The bottleneck dilemma 300 -500 companies dominate 70 % of global food supply limited and constraint resources: energy land water

Corporate power

Recurrent patterns of buyer power

Value shares: banana’s and coffee

Supply chain> value circles

Summary supply chains Supply chains are about value creation… Supply chains are about sharing of that value… Supply chains are about power…. Global supply is dominated by a few… Supply chains are strategic key focus for the future to assure food access • Supply chains tend to develop to more circular value chains • • •

Why sustainable business? …. the 4 main reasons….

Reason #1 Because we live in a fundamentally unsustainable world.

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Reason #2 Because companies are increasingly expected to operate sustainably.

Reason #3 Because companies see business opportunities in sustainability.

Reason #4 Because entrepreneurs feel engaging in sustainable business is the proper thing to do.

• “. . I realised that one day people like me, plunderers, will end up in jail”. . Ray Anderson. CEO Interface, worlds largest producer of carpets

The simple essence of CSR

Sustainability impact or ‘footprint’ – Ecological footprint – Social footprint – Economic footprint

Companies should: – Reduce negative impacts: ‘Doing less bad’ – Enlarge positive impact ‘Doing more good’

-- Footprint Reduce negatieve impacts… ++ Handprint +++ Fingerprint Enlarge positieve impacts… In our own manner. . .

http: //youtu. be/f. MOlfs. R 7 SMQ http: //www. ted. com/talks/simon_sinek_how_ great_leaders_inspire_action? language=en#t 35829

How does that translate into a credible and appealing mission and vision statement?

Higher purpose Why do we exist? Core values Where do we stand for? Challenging goal Where do we go? Core qualities What do we excel at?

NL- Sustainable food

Seals

What is a stakeholder?

“The stakeholders in a corporation are the individuals and constituencies that contribute, either voluntarily or involuntarily, to its wealthcreating capacity and activities, and that are therefore its potential beneficiaries and/or risk bearers. ” Bron: Post et al. , 2002

Examples of stakeholders

Why are they relevant?

Stakeholder typology (1) Primair stakeholders Secundairy stakeholders

Stakeholder typology (2) Extensions: • The way in which they influence the company • The way they have impact on the company • The way they have access to resources in the interest of the company • The way they want to cooperate • The way they want to engage in a conflict/ debate • The way they are to be predicted • Etc….

Stakeholder matrix: power versus interest

Stakeholder engagement strategies (2) Stakeholder information Stakeholder dialogue/involvement Stakeholder information Stakeholder response

Stakeholder dialogue 1. Frequent dialogues 2. Institutionalised meetings 3. Sustainable reporting 4. Cross-sector partnerships NB 1. en 2. can also be organised on sector level NB : Divide between 1 -op-1, 1 -on-many en many-on-many

“ The Scare Crow” a supply chain story… http: //youtu. be/l. Utnas 5 Sc. SE

Van der Valk goes sustainable

Food service sustainable sales

Sustainable restaurants score….

How can we “paint” the existing meat supply chain? Who are the key players?

Define Van der Valks main 10 stakeholders Prioritise and explain your top 5

Advise Van der Valk: How to make their meat supply more sustainable? Define 3 options and advise the Board of Directors

„ THANKS FOR YOUR ATTENTION“ Ronald van Marlen ronald@timeli. nl