ROLE OF SOCIAL MEDIA IN BUSINESS COMMUNICATION CONTENTS
ROLE OF SOCIAL MEDIA IN BUSINESS COMMUNICATION
CONTENTS • • • Introduction What is social media? Importance of social media Connection with business communication. Facebook. Twitter Linkedin Skype Youtube.
INTRODUCTION Role of social media in business communication is basically about building a conversation with one’s clients and consumers. Companies are successfully using social media to drive sales, build traffic, find employees, build community, and create a positive, well known brand. Social media can be a support to create wonderful marketing masterpieces. Big names like Skittles, and Dell have successfully used social media to increase their sales, brand, and the community around their products.
WHAT IS SOCIAL MEDIA? Social media is online content created by people using highly scalable and accessible publishing technologies. In it’s basic sense, it’s a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media allows people to connect in the online world to form relationships for personal, political, and business use.
USAGE OF SOCIAL MEDIA IN BUSINESS.
SOME COMMONLY USED SOCIAL MEDIA FOR BUSINESS COMMUNICATION
WHY USE LINKEDIN FOR BUSINESS COMMUNICATION? To join groups where one’s custo mers and prospects are. To recruit new hires. To conduct market research. To ask for testimonials/reviews.
WHY USE FACEBOOK FOR BUSINESS COMMUNICATION? It provides great exposure. It provides powerful marketing platform for free. It facilitates online discussions to gain valuable inputs. It helps in being connected with the customer.
WHY USE TWITTER FOR BUSINESS COMMUNICATION? For internal communication. For customer outreach or feedback. For branding and visiblity. For supporting other online presenc es.
GOOGLE+
WHY USE GOOGLE+ FOR BUSINESS COMMUNICATION? It helps understand one’s own statistics on the web. It helps in better controlling of one’s messaging. Google+ factors in local carousel results. It helps in integrating with other platforms very easily.
WHY USE PINTEREST FOR BUSINESS COMMUNICATION? It is used to find ideas for one’s projects and interests. It acts as personalized media platform. Users can browse the contents of others on the main page. Users can personalize their experience with pinterest by pinning items, creating boards and interacting with other members.
SKYPE
WHY USE SKYPE FOR BUSINESS COMMUNICATION? Cut the cost of your business calls. Reduce your business travel costs. Stay in touch with colleagues. Stay in touch with customers.
YOUTUBE
WHY USE YOUTUBE FOR BUSINESS COMMUNICATION? Video content is a powerful branding tool. Huge potential to get your message in front of a wide audience. Video content is quite easy and inexpensive to produce.
REFERENCES www. bvk. com www. socialmediaexaminer. com www. blackboxmedia. com www. facebook. com www. twitter. com www. plus. google. com www. pinterest. com www. linkedin. com www. youtube. com
Meeting Formal or informal group of individuals called to debate certain issues and problems, and to take decisions is called Meeting. Formal meetings are held at definite times, at a definite place, and usually for a definite duration to follow an agreed upon agenda.
Objectives of meeting §In general, meetings are arranged to attain the following objectives: §To inform: Meetings are arranged to inform various issues of the organization to its participants. §To negotiate: Meeting is also aimed at making negotiations with inside and outside parties. §To solve problems: Meetings are commonly arranged to solve complex and critical problems of organizations. §To make decisions: Meeting is also arranged to take decisions regarding various routine and §non-routine business affairs through the participation of the concerned members. §To resolve conflict: Meeting among the conflicting parties provides them with an §opportunity to come in a common understanding.
Importance of Business Meetings are a necessity for any organization. Business meetings provide a platform to share information or exchange ideas and discuss objectives. Business meetings are the perfect environment for encouraging teamwork. 1. Conflicts are resolved Problems and issues are always evident within the team. Properly managed meetings can be a venue for team members to share their side of the story.
Importance of Business Meetings 2. Better decisions are made Through meetings, members can ask about issues concerning the change and have them clarified. 3. Team members realize their importance Project goals are always discussed in meetings. When tasks and goals are clear, employees are motivated to work because they realize their importance in the company.
Importance of Business Meetings 4. Time, effort and money are well spent As decisions are made faster and employees are more engaged in their work, important company resources are put to good use.
Agenda means things to be done. It is usually sent along with the notice of the meeting. It is a list of the topics to be discussed in a meeting. Sometimes the agenda is prepared after the circulation of the notice in order to include the member’s opinion. If the subject matter of the meeting is secret, the agenda may not be circulated.
Minutes of meeting • Meeting minutes are the written or recorded documentation that is used to inform attendees and non attendees about what was discussed or what happened during a meeting. • Minutes usually include: Names of participants. Agenda items covered. Decisions made by participants. Minutes of meeting • Meeting minutes are the written or recorded documentation that is used to inform attendees and non attendees about what was discussed or what happened during a meeting.
Minutes usually include: 1. Names of participants. Agenda items covered. 2. Decisions made by participants. 3. Minutes of meeting Meeting minutes are the written or recorded documentation that is used to inform attendees and non attendees about what was discussed or what happened during a meeting. 4. Minutes usually include: Names of participants. Agenda items covered. Decisions made by participants.
Essentials / Features of a valid meeting The necessary pare-conditions of a valid meeting are stated below: • Right convening authority: A valid meeting must be convened by the proper authority otherwise it wills loss its validity. • Proper notice: Duty signed notice must be submitted to members before meeting. The place of meeting, time and date must be stated on the notice.
• Proper publicity of agenda: Every member of the meeting should be properly informed of the agenda. • Presence of right persons: Only legal members can present in the meeting. If there is an unauthorized person in the meeting, the meeting will lose its validity Proper presiding officer: The chairman of a valid meeting must be a proper person. • Conducting meeting according to the agenda: A valid meeting must be conducted according to the agenda
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