- Slides: 17
ROCKING YOUR ONLINE PARTIES Betsy Karnes & Emily Petty
WHERE TO FIND AN ONLINE HOST Hey Karly, how are you? (insert something you like to chat about). • First, Friends & Family! • Current Parties – advertise for it By the way, I was just wondering if you'd be interested in hosting a Jamberry Nails FB party for me online? I love my new little job - it's been a blessing for me and I run it by doing FB parties. I know you tried the Jams and like them, so wanted to offer you the opportunity to potentially earn A LOT for free! • Social groups: MOPS, mom’s support groups, homeschool co-op, PTA, workout accountability groups, pet/breed owner groups, area trade groups, How it works: we create a FB event, you invite your FB friends who might like Jamberry nail wraps, and then each day we post some fun, even Pinterest and Instagram. Plant seeds! • Personal, direct messages: call, text, email or FB message • How to ask: • Invite them into a fun experience • Do not ask a favor • What’s in it for them? • Time commitment funny, and informational stuff about the product. Your investment: 5 min a day (copying and pasting some pics/text I send you. . . or you can post whatever you want) and some excitement! With the Holidays coming up, you will LOVE the new seasonal wraps and these make great gifts. It's super easy, fun and I personalize the party to your interests. I do a giveaway too and help people not feel obligated to buy! Anyways, just let me know if you're interested in this—no pressure AT ALL, but I would love to book a party with you in November. Thanks for considering! - xo Betsy
Host A Party – Get an EXTRA Prize from ME! Post this at the end of the party to book parties. Then, post this AGAIN in the new hostess’s party midway through to show HER guests what she earned!
HOSTESS COACHING Send Hostess 2 Things Pre Party 1. Packet: • Samples • Cuticle stick (purple stick) • File • Half-sheet if they haven’t tried them yet • Alcohol wipes • Host/Join Brochure • 1 -2 Catalogs with WISH LIST paper • Personal Note
HOSTESS COACHING 2. A few days before party an email with: • Directions on how to set up the event or group • Expectations – hostess sets the standard for excitement, 5 min a day, post what I send her, tag friends • A scripted message to send HER friends with party info, FB PARTY URL LINK, pics • DAILY: send her a pic/graphic and text to copy and paste into the party
PARTY PREP • If you have a script, download it to your computer and rewrite it in your own voice. It should be natural, enthusiastic, professional, and sound like YOU! • Dropbox/Google Drive/One. Drive/computer folder: You’ll need pics, graphics and games ready to go!
PARTY PREP • Make sure your pictures showcasing wraps on hands are high-quality, professional-ish, in good lighting and in focus! Pay attention to the background and environment too. These are your greatest advertisement!
PARTY PREP • Avoid “the claw”, poor lighting, poor application, hands with wounds or cuticle damage and unsightly backgrounds!
HOW TO GET YOUR PARTY ROCKIN’ • Be organized and informative • Mix it up: keep your party ideas fresh so you have more fun and stay engaged: seasonal, holiday, party style, etc. • Know your audience! What captivates them? • Be a learner! One way is not the only way. • Informative and Fun, YES! Pushy and Annoying, NO! • Variety: games, tip of the day, how-to, product information, and pics of wraps on hands!
HOW TO KEEP YOUR PARTY ROCKIN’ • Always include the link to order with every post – make it easy for customers to purchase! You can link directly to specific products you’re featuring as well. (Example: with a pic of a wrapplication of Iced on hands, post the link to Iced on your website!) • YES! MORE pics on nails (with good application, in focus, and nice background) • Personal “welcome to the party” video message, application video, game announcement • Tag your hostess in your posts, and remind her to tag her friends! This will drive interaction and attention!
THINK: FUN, EASY, INTERESTING, ENTERTAINING Make it easy for people to PLAY and PURCHASE – always include the link and don’t make them hunt too hard to be a participant. Link to specific products, too! • How do you know the hostess? • Ugliest mani contest (you post pics and they vote) • Worst part about waiting for nails to dry? • Battle of the Jams, Love it or Leave it • Disney Princess/Movie Characters • Hostess’s favorites guessing game
MORE PARTY GAME/POST IDEAS • Make It Monday: Highlight NAS • Truth or Dare Tuesday: Show your current nails OR dare go to website to find your favorite wrap – INCLUDE LINK • Why Wednesday? Why try Jamberry? Highlight selling points – no chips, no smell, no drying, SO cute, long-lasting, nontoxic, etc • Thankful Thursday: Share the Jamberry opportunity and why you’re thankful for Jamberry AND have your hostess use the Person. NAILity game to comment with why she is thankful for each of her friends • Fashion Friday/Fancy Friday: Pics of styleboards and have ladies choose the wrap that suits the outfit or date night/party, wedding pics – INSPIRE them) • Style Saturday: Post the LOOKBOOK and have people comment with their style – encourages purchases and B 3 G 1 • TIP of the day: Different finishes, how to layer, how to remove, tools you need, etc *Get creative, be entertaining, make people WANT to see what you posted and want to interact even if they only have 30 seconds.
INSPIRING SALES: $$$ • Get them involved (games, posts) • Bulk or large order: FREE SHIPPING! • Double Day: all purchases made by midnight will receive _____ • Deal of the Day: “Order today and get… • Cuticle pusher • Accent sheet • Pedi Pack • Extra points into the end of party giveaway
INSPIRING SALES: $$$ • Create VALUE for the product – why will they love Jamberry? • Time saver, lasts longer, more options, Juniors, easy, less expensive • HOW will this make their lifestyle better and more fashionable? • Help people visualize themselves loving and using Jamberry! • Take care not to over-incentivize! You want to declare the value of your product! • Thank customers for their orders! Sales beget sales, in many cases—tag them in the party and communicate with them about their order!
THE FORTUNE IS IN THE FOLLOW-UP • Create a “relationship” and build trust with your customers • 2 -2 -2 • 2 Days after ordering send a crisp, clean and helpful email: • Thank them for ordering • Advise on Tools to Apply • APPLICATION VIDEO!!!!!!! • Info to host • Info to reorder • Open door to contact you with any questions • 2 Weeks after they’ve received: • Personal Note with thank you and reminder to follow the video when applying. • 2 Months after order: • Note or email with seasonal wraps, benefits of hosting, how to reorder, contest on fb page for giveaway for posting pics of their Jamicures. • Create First-Class Customer Experiences • Fun, Easy, Interactive, Communicative, Trust-Building, Helpful,
THE FORTUNE IS IN THE FOLLOW-UP • • Customer Care or VIP Group on Facebook • Share application tips, videos & troubleshoot • Keep track of orders • Introduce new products over time • Keep relationship active Loyalty Cards/Loyalty Club