Rochester Walks Were on the move Rochester Walks

Rochester Walks! We’re on the move!

Rochester Walks! City of Rochester received grant 2009 State-funded 5 year grant, plus 1 Increase physical activity through built environments Working Group: City of Rochester, Center for Community Health, Action for a Better Community Steering Committee: City of Rochester, County of Monroe, Neighborhood groups, Community-based Organizations, Churches 4 neighborhoods: Marketview, Beechwood, Dewey/Driving Park, Jefferson Overview University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! RW Video University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

PLANNING AND IMPLEMENTATION University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Building Relationships Attended community group meetings Became a part of the community team Identified barriers to walking Discussed initiative and gained buy-in Identified residents with a desire to walk Year 1 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Feasibility Study and Baseline Data Survey residents on walking habits Conducted walkability studies to ensure safety and feasibility Worked with City to address identified barriers Attended strategy meetings to promote walking Collected data using the Eco Counter Year 2 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Identified Walkable Routes Attended stakeholder meetings to get feedback Established walking groups Obtain feedback regarding proposed signage and sneaker stenciling Promoted awareness of initiative via community fairs and events Year 3 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Route Visibility 1 st year reliable eco counter data Produced route signage and sneaker stencils Worked with designated DES representatives to install signage on the routes Worked with contractor to install sneaker stenciling Year 4 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Developed Historical Signage Met with various community members/representatives to determine points of interest Worked with Librarians and City and Community Historians to obtain information for signage Collected follow up survey data on physical activity 2 nd set of eco counter data Year 5 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Awareness and Promotion Installed historical signage Held mini kick-off events to promote awareness of routes Published articles in magazines and newspapers Radio advertising Updated website and started newsletter Began sustainability project Year 6 University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

SUSTAINABILITY PLAN University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Adopt-a-Route Sustainability initiative Community groups or organizations on or near the routes take ownership Keep the routes visible in neighborhoods Maintain awareness about the routes Make it convenient for residents to be physically active University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Partners Community Based Organizations Center for Community Health Neighborhood Associations City of Rochester Department of Recreation & Youth Services Churches Health Centers Farmers Markets University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Partner Responsibilities Display & distribute route information and materials (Maps, brochures, incentive items) Maintain safety, visibility, and accessibility of routes (replacing route markers, if needed) Continue to promote & encourage use of routes (Promote events on the routes and encourage continued use. University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Materials Provided Printed materials to display and distribute Replacement Signs & Stencils Incentive Items (T-Shirts, pedometers, cellphone holders, pens) Certificate of Recognition User Manual University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

CHALLENGES AND OUTCOMES University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Challenges Community Readiness Staff Turnover Changing Priorities Partner Retention Technology Challenges Survey Inconsistency University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! Walking Outcomes 4214 2894 2379 1472 1240 1093 586 Beechwood Routes Dewey/Driving Park 661 Jefferson Routes Marketview Routes Outcomes University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015

Questions? ? ? University of Rochester Medical Center for Community Health National Walking Summit October 29, 2015