Roadshow 2013 Dash Investor Deck Dash Labs Inc

Roadshow 2013 Dash / Investor Deck © Dash Labs Inc. / August 7, 2012 Drive Smart 1

Welcome to Dash / Investor Deck Dash is a mobile utility for cars, which turns any vehicle into a ‘smart car’ It’s like a Fit. Bit for cars Our goal is to make the road smarter, safer and more affordable Use plug/play hardware (OBD, all cars post-1996) paired to smartphone app via Bluetooth, to gather real-time data – the Dash service, app and website, provide diagnostics, insights and marketplace cost savings © Dash Labs Inc. / August 7, 2012 / Confidential The vision is to create the ‘automotive graph’, a data platform for the road 010001100001011100110110100000011010010111001000000110000100100000011011011011100110010101100011010001100101011001000000110110111101100010011010010110110 0011001000000111010101110100011010010110110001101001011101000111100100101100000011001101110101011011100100011001010110010000001100010011110010010000001110111011011 110010000001110110010101101110011010010111010101110011011001010111001011000000100110000101101101011110010110111000000101011001000110100101110010000001100001011011100 100000010011100100110100101100001011011100000010011000010110111001110110010101101100 2

Why Dash? Dash / Investor Deck Expensive ‘Pain at the pump!’ • Cost of car ownership $10 k p. a. • Reduce running cost by 10 -30% on repairs, gas use, insurance • DASH Marketplace • 30 k parts per car and 1, 000 s of engine alerts • Real-time translation of alerts, insights, troubleshooting • DASH Guardian • 3 m injured, 35 k die in US car accidents p. a. • Improve driving quality with diagnostics, goals, benchmarking, score • DASH Score Confusing ‘OMG, engine alert!’ © Dash Labs Inc. / August 7, 2012 / Confidential Dangerous ‘Watch it, buddy!’ 3

Product Dash / Investor Deck Hardware Software OBD II off shelf or create own label hardware unit Connect via mobile app (Android, i. OS) to harvest trip data Compatible with all cars built after 1996 Service Diagnostics insight improves driving, safety, reduces costs and environmental impact Push to cloud @ Dash. by Social sharing and media Data viz on website, basic graphics on app Marketplace connects with vendor offers Comp` © Dash Labs Inc. / August 7, 2012 / Confidential Paired with user’s smartphone via Bluetooth 4

© Dash Labs Inc. / August 7, 2012 / Confidential Redesign 2013 Dash / Investor Deck Wireframes 5

Website / Sign Up Dash / Investor Deck Web @ www. dash. by Splash-page with attractive visuals, evoking open road, fun Email sign up or Oauth sign on for Facebook integration © Dash Labs Inc. / August 7, 2012 / Confidential Mobile app store links for download call to action Links to Blog for editorial content, also To. S and Contact 6

Mobile / Profile Dash / Investor Deck Mobile @ Google Play Prototype app for Android (i. OS coming soon; necessitates HW solution) Authenticate profile to handset, then pair to OBD II hardware Call to action button ‘Drive’ begins trip, data extraction © Dash Labs Inc. / August 7, 2012 / Confidential Also, passive background data, with opt-in privacy controls Other features include basic profile (user, car) view, social sharing and summary data viz of prior journey 7

Mobile / DASH Dash / Investor Deck Driver And Safety Habits is your DASH Score DASH score is the primary metric to measure your performance on the road Like an Experian credit score, for driving, range is 0 -100 for each driver Semi-Gaussian distribution, between 60100, pre-seeded by gender/age © Dash Labs Inc. / August 7, 2012 / Confidential Algorithm variables include – MPG, miles driven, hard brakes, overacceleration, idling, texting (out), collisions Compare to leaderboard and share with social, as well as opt-in to share with third party affiliates for offers 8

Mobile / Trips Dash / Investor Deck Trip Summary © Dash Labs Inc. / August 7, 2012 / Confidential Category Detail / Time 9

Product / Guardian Dash / Investor Deck © Dash Labs Inc. / August 7, 2012 / Confidential Engine Notification DUI Alert Mini-’On. Star’ 10

Mobile / Trip Detail © Dash Labs Inc. / August 7, 2012 / Confidential Dash / Investor Deck Category Detail / Distance 11

Product / Dashboard & Deals Dash / Investor Deck Web Rich visual summary of trip information, as well as historical overview Profile and social view, including alerts, bumper stickers, achievements, settings © Dash Labs Inc. / August 7, 2012 / Confidential Marketplace features targeted offers, affiliate model Privacy guarantee – user must opt in – no private data ever shared without permission 12

Roadmap Dash / Investor Deck Phase 1 Phase 2 Safety & Security © Dash Labs Inc. / August 7, 2012 / Confidential • • On. Star & Lo. Jack ‘lite’ Remote unlock/ignition Alerts and diagnostics Emergency response Hazards and DUI alerts Parental controls, track Peace of mind Free service worth $200 -300/year Phase 3 Save Money • • • Reduce running costs Vehicle history (VRM) Test notifications Repair estimates Gas cost benchmark Progressive insurance model Reduce costs by up to 30% per year Create Platform • • • Marketplace offers API, data platform Multi-media travelogues Carbon offset tools Dynamic ad targeting Commercial solutions Merchant platform, enterprise extension OBD Software focus Hardware focus Data focus 13

Roadmap Dash / Investor Deck Q 4 2012 Q 1 2013 Q 2 2013 Q 3 2013 Q 4 2013 Product AD Visualization Data Mining Marketplace Media Integration Planning & Targeting Android i. OS Social Graph Content Graph API Platform Hardware v 1 © Dash Labs Inc. / August 7, 2012 / Confidential Business v 2 Outsource Custom Replicate Custom Value Add OEM Integration Test Phase Partnership Development Ramp Users Iterate Business Model SECURE FUNDING BUILD TEAM Device Integration CSR DRIVE MARKETING 14

Hardware / Custom © Dash Labs Inc. / August 7, 2012 / Confidential Dash / Investor Deck Hardware Render 15

© Dash Labs Inc. / August 7, 2012 / Confidential Coverage Dash / Investor Deck 16

Team Dash / Investor Deck & © Dash Labs Inc. / August 7, 2012 / Confidential Jamyn Edis Brian Langel Jamyn is the co-founder and CEO of Dash Brian is the co-founder and CTO of Dash Over 15 years of experience in strategy, product development, partnerships, finance, marketing Over 10 years of experience in front and back end development for both mobile and web, including Java. Script, Objective C, as well as hardware As a VP at HBO, he led the Emerging Technology R&D Group and at Accenture’s strategy consulting practice, his industry focus was technology, media and telecoms; his clients include Sprint, BT, Fox Interactive, Global Telematics, Trader. com, EMI and Sony MBA from Harvard Business School, BA from Cambridge University and is currently an Adjunct Professor in New Media and EIR at NYU Stern As a Technical Manager at HBO, he worked on the deployment of HBO GO, as well as the software for boxing’s Punch. Force technology; prior experience includes app dev for Union Pacific and Mc. Graw Hill, as well as founding Ocheyedan LLC for wildlife tracking with hardware/software solutions BA in Computer Science and Economics from the University of Chicago 17

Contact Dash / Investor Deck © Dash Labs Inc. / August 7, 2012 / Confidential Varick Street Incubator 137 Varick Street (2 nd Fl) New York, NY 10013 Jamyn Edis, Founder, CEO Brian Langel, Founder, CTO +1. 857. 540. 9790 +1. 712. 540. 3934 jamyn@dash. by brian@dash. by www. dash. by 18

© Dash Labs Inc. / August 7, 2012 / Confidential Appendix Dash / Investor Deck 19

© Dash Labs Inc. / August 7, 2012 / Confidential Market Dash / Investor Deck 20

Market Dash / Investor Deck The auto industry represents 4% US GDP Total Personal annual revenue $500 bn auto insurance $200 bn of which $200 bn is aftermarket of which $40 bn is telematics average accessory spend $1, 500 / car average premium $1, 000 / car p. a. © Dash Labs Inc. / August 7, 2012 / Confidential Market share 45% domestic Ford, GM, Chrysler 15 m new vehicle sales p. a. $25 bn US govt. bailout (2009) 55% foreign Toyota, Honda, Nissan 21

Competition © Dash Labs Inc. / August 7, 2012 / Confidential Dash / Investor Deck Differentiation Create the auto graph, based on universal, over-the-top vehicle sensor information, combined with smartphone, social and environmental datasets 22

Technology Team Low Cost Open Source Off Shelf Dash / Investor Deck Cloud Library Drop. Wizard Jersey Jackson Guava Restful API Smartphone © Dash Labs Inc. / August 7, 2012 / Confidential Vehicle Data Android Java Apple i. OS Objective C ECU Firmware Bluetooth OBD II HW 010001100001011100110110100000011010010111001000000110000100100000011011011011100110010101100011010001100101011001000000110110111101100010011010010110110 0011001000000111010101110100011010010110110001101001011101000111100100101100000011001101110101011011100100011001010110010000001100010011110010010000001110111011011 110010000001110110010101101110011010010111010101110011011001010111001011000000100110000101101101011110010110111000000101011001000110100101110010000001100001011011100 100000010011100100110100101100001011011100000010011000010110111001110110010101101100 & Proprietary Algorithm Amazon Dynamo DB Hadoop User Redundant EC 2 Data Servers 23

© Dash Labs Inc. / August 7, 2012 / Confidential Technology Dash / Investor Deck 24

© Dash Labs Inc. / August 7, 2012 / Confidential R&D / Google Glass Dash / Investor Deck 25

THANK YOU 26