RMIT Target Brief Company Overview Target Today DELIVERING

RMIT Target Brief & Company Overview

Target Today DELIVERING VALUE TODAY & TOMORROW Wesfarmers is a leading Australian listed company. The focus of our diverse operations to provide a satisfactory return to our shareholders. 2

Wesfarmers Business Model ‘There are some things in our history which have been the source of our success, and we should build on them and the lessons learnt on the way. One of those is taking a longer term view, looking through cycles, and from time to time, marching to the beat of your own drum… Wesfarmers’ two most distinctive competitive advantages, culture and people, have driven our growth from a small farmers’ co-operative to one of Australia’s largest companies… We don't fall in love with businesses, and think that we have to run them forever. If they don't make a return for our shareholders or if someone values a business at more than we value it at, we will dispose of it and put the money somewhere else, or give it back to shareholders. It’s a very simple business philosophy, and I think the challenge is always to maintain that simple and clear focus and not get distracted. ’ Richard Goyder, Managing Director 3

Wesfarmers: Leading Brands Coles Home Improvement Industrials Officeworks Department Stores 4

Target Today: Leadership Team Guy Russo Managing Director Steve Wallis Andrew Myers GM HR, Safety & Services Chief Operations Officer HR, Safety & Services Retail Payroll HR Store Ops. Learning & Development Rem & Benefits Employee Relations Safety HRBP’s Office Services Central Operations Stores Logistics Factory to Customer Online Integration Store Simplification Facilities Mgt Construction Store Design Store Planning Renewal Operations Kristene Reynolds Andre Reich Mark Scatena GM Corporate Affairs & Public Relations Chief Operating Officer Chief Financial Officer Corporate Affairs & PR Merchandise Trading & Marketing Finance Internal Comms Store Comms Public Relations Sustainability Community Brand Reputation Womens Mens Kids Home General Merch Beauty Design & Innovation Product Development Digital Marketing Brand Comms Category Marketing Creative Design Target Asia Sourcing Finance Property Online IT 5

Target Today: Target Asia Sourcing Shanghai Hong Kong Bangladesh 6

Target Today: Target Asia Sourcing Work with transparency as one across Asia and Australia Follow Ethical Sourcing Code Fire & Safety Accord including set standards across Asia 7

Compared to the population, Target shoppers are less likely to be under 25 or over 55 year of age, and more likely to be aged 30 -44 Target Shoppers vs Australian Population by Age 12, 7% Aus Pop Target Shoppers 10, 6% 10, 1% 8, 7% 7, 6% 8, 0% 7, 9% 7, 7% 7, 4% 7, 2% 6, 4% 7, 3% 7, 0% 6, 2% 6, 1% 5, 7% 4, 3% 3, 7% 3, 2% 3, 1% 2, 6% 2, 5% 3, 5% 2, 8% 5, 5% 4, 2% 3, 3% 3, 1% 2, 8% 2, 6% 1, 9% We need to give customers more reasons to come buy 14 -15 16 -17 18 -19 20 -21 22 -24 25 -29 30 -34 35 -39 40 -44 45 -49 50 -54 55 -59 60 -64 65 -69 70 -74 75 -79 80+

Women are core to Target’s business making up 63% of Target shoppers. Women 35 -49 also make up the largest group 16, 7% Male 14, 0% Female 12, 3% 10, 0% 10, 4% 10, 0% 8, 4% 5, 8% 6, 6% Men 14 -24 Men 25 -34 Men 35 -49 Men 50 -64 Women 65+ We need to give customers more reasons to come buy Women 14 -24 Women 25 -34 Women 35 -49 Women 50 -64 Source: Roy Morgan 2016 n=14426, Target Shoppers =5103 5, 8% Men 65+

Target’s Price Is Right Was $29 $12 $15 $12 $29 $12 $8 10

Target’s Critical Path, Vision, Values & Strategy

The need for a Critical Path Finance Marketing Merchandise Design Sourcing Supply Chain Stores & Online Customer Support Design product Legal Source product IT Manufacture product Transport product Sell product Store Development HR Safety Corporate Affairs 12

The Target Critical Path 13

Our Vision, Strategy & Values 14

Kids Design Brief

Kids Design Brief Boys and Girls range to be sold in all Target stores • Sizes 3 -7 (sample size 4) • April – June in-store Winter range • Incorporate both Casual and Occasion dressing • Must be inline with Target Customer • Needs to represent great value and reflect Every Day Low Price strategy • Needs to be highly commercial • Needs to outfit easily • Minimum of 20 pieces across tops and bottoms • Can include footwear & accessories

Kids Design Brief The basics to be considered • Fabrics • Trims • Print • Silhouettes • Comfort • Day-care-ability • Safety • Keep it fun • Go to market plan

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