River Ranch Raisin Sensory Test FSN 311 Sensory

River Ranch Raisin Sensory Test FSN 311 – Sensory Evaluation of Foods Final Exam Winter 2016

Discussion Outline Lammert will fill in once all groups have submitted

Asses current and future purchase intent of raisins Raisin Brand Kimberly Scanlon, Rachel Rosenbloom, Natasha Bartolome, Stephanie Van de Pol, Samantha Aiello, Lauren Schulman, Elise Babey, Jenna Turley

Objective To determine differences between the products and preferences amongst River Ranch Raisins and their leading competitor Sun-maid Raisins. To conclude that there is room for River Ranch Raisins in the marketplace to become the leading all natural, portable, high energy snack food not only amongst raisins but all snacks Raisin Brand

Methods Brainstormed possible purchasing incentives of consumers Created a questionnaire to determine the current and future purchase intent Asked a series of open ended and purchasing demographic questions Raisin Brand

Results-Questionnaire Question Most Popular Answer How often do you purchase raisins? 35% every couple months What do you most likely use them for? 51% as a snack Where do you purchaser them? 30% supermarkets How often do you consume raisins? 30% once every month How do you consume raisins? 29% trail mix Why do you not purchase raisins? 5/10 dislike taste What category of food would you place them under? 91% as a snack Raisin Brand

Why consumers DO NOT purchase raisins… “I do not like the taste or texture of raisins” “I don’t like the taste” “Because I have no need for them” “I don’t normally eat them” “I prefer craisins” Why consumers DO purchase raisins… Ø “As a snack” Ø “Health benefits” Ø “They are cheap and easy” Ø “They come with trail mix” Ø “To add into oatmeal, cookies, etc. ” Ø “For baking, oatmeal…delicious food accessories” Ø “As an ingredient in recipes or salads”

Recommendations How often do you PURCHASE raisins? Once per month 15% Raisin Brand Other 4% More than once per month Never 9% 6% Less than once a year 14% Every couple months 35% When you do PURCHASE raisins, what do you most likely use them for? At least once a year 20% Oatmeal 19% Snack 51% In a recipe 18% Salad topping 8%

Recommendations When you do purchase raisins, where do you purchase them? How do you most frequently CONSUME raisins? Cooking 1% Consumpti Baking ons of 13% raisins Other Salad alone 3% Topping 13% Granola 4% 5% Snacking 16% Convenience Stores (7 -eleven, Rite. Aid, etc. ), 3% Discount Grocery Stores (Food 4 Less, 99 Cent Store, etc. ); 15% Other; 1% Farmers Market; 2% Discount Retail Stores (Walmart, Target, etc. ); 15% Bulk Warehouse Stores (Costco, Sam’s Club, etc. ); 12% Oatmeal 15% Supermarkets (Vons, Ralphs, etc. ); 30% Trail Mix 29% Raisin Brand Specialty Stores (Trader Joe’s, Ethnic Markets, etc. ); 15% Specialty Health Goods Stores (Whole Foods, Sprouts, etc. ); 8%