RIFFLES RESTAURANT FIVE YEAR REUNION EVENT RIFFLES RESTAURANT

RIFFLES RESTAURANT FIVE YEAR REUNION EVENT

RIFFLES RESTAURANT SOURCE: https: //www. google. com/search? q=riffles+northville

NEED FOR COMMUNICATION • The Garage • Riffles Restaurant is hosting a five-year anniversary event. • The event will redirect customers interest after the grand opening of The Garage. SOURCE: http: //o. aolcdn. com/dims-shared/dims 3/PATCH/format/jpg/

OBJECTIVES • Highlight Riffles awards for “best family restaurant” in 2012 and “best server” in 2012, 2013, and 2014. • Draw attention to Riffles new home-style, affordable chicken potpie and nachos that will be sampled for free during the five-year reunion event. • Highlight the family and business dynamics that contributed to making Riffles a successful restaurant.

STRATEGIC MESSAGE • Riffles Restaurant is hosting a five-year reunion event • The event will be celebrating its local accomplishments (“best family restaurant” and “best sever”) • The event will be held inside in the restaurant, as well as on the outdoor patio • Taste new home-style chicken potpie and nachos free of cost

SOLUTION: FEATURE STORY WHY OUTLINE • Storytelling Style 1. Bill’s Story • Bill Riffel’s Story of opening/operating restaurant 2. Awards received • Promote the five-year event 2. Details of five-year event 1. New menu items

FINAL THINK TANK Successes Difficulties • Gathering background information • Picking the most effective method • Researching the competition and comparing • Deciding on a hook for the story • Writing PR objectives • Constructing the story

WHAT I’VE LEARNED • Identify a PR situation • Pick the best, most effective method to communicate a strategic method • Successfully write a feature story • Define/differentiate a company amongst others • Write concise, clear communication objectives