Ride to Work With Fredbird Metro Transit St

Ride to Work With Fredbird Metro Transit – St. Louis, Missouri 2017 APTA Ad. Wheel Submission – Comprehensive Campaign

St. Louis Cardinals Art Bus • Part of Metro Arts in Transit – Art in Motion program • Buses painted with special murals and put in active service for a year • May 13 event at Busch Stadium • Chicago Cubs vs. St. Louis Cardinals game on May 13, Attendance: 47, 882 • Goal – align Metro with local favorite Cardinals, reach new audiences and encourage people to think of public transit as a community resource beyond transportation

Art Bus - Social Media • Before and after painting event – – Nextstop Blog Instagram Twitter Facebook and Facebook Live

Art Bus – Other Promotion • Cardinals Insider: – Cardinals personality highlights art bus painting, broadcasts report to nearly 50, 000 fans inside Busch Stadium – Featured interviews with children painting the bus and with Metro Arts in Transit Director • Local News Coverage: – Promoted event through local broadcast media – Was picked up by local Fox and CBS affiliate, included in voiceovers and other weekend coverage

Ride to Work – With Fredbird • Ongoing Partnership and Promotion – Worked with St. Louis Cardinals on a promotion to build on the success of their Art Bus event – Event would have one of the most popular figures in St. Louis, Cardinals mascot Fredbird, surprise Metro riders on their morning commute, and giveaway free game tickets – Goal for Metro transit: Continue to align Metro with St. Louis Cardinals, generate excitement with Metro riders and reach new audiences, promote positive news about the agency – Event held on September 21

Fredbird – Metro Promotion • Social Media – Promoted on blog, Twitter, Facebook and Instagram before, after and during event – Broadcast on Facebook live – Twitter followers: 16, 000+ – Facebook likes: 13, 500+ – Instagram followers: 3, 150+ • Traditional Media – Story was promoted and picked up by local CBS and NBC affiliates, including a feature on NBC affiliate as part of their regular Cardinals programming

Fredbird – Cardinals Promotion • Social Media – Promoted on Cardinals Twitter through organic tweets and Metro retweets, and on Cardinals Facebook page – Twitter followers: 1. 1 million+ – Facebook likes: 2. 4 million+ • Digital Media – Brought their own video crew to film entire Fredbird experience, featured video on Cardinals website and social accounts

Positive Impressions • Results – Generated positive brand placement and impressions with a social media audience of more than 3. 5 million – Metro live social broadcasts earned more than 4, 000 views – Cardinals Insider video viewed more than 19, 000 times – Positive coverage on all local media affiliates – Gave Metro riders a memorable and enjoyable commute that they won’t soon forget

Videos Check out videos created by the St. Louis Cardinals during the promotion here: • https: //owncloud. metrostlouis. org/index. php/s/o 7 Lxyfs. Zv. Nhcv. Q b

Ride to Work With Fredbird Metro Transit – St. Louis, Missouri 2017 APTA Ad. Wheel Submission – Comprehensive Campaign