RICHLY ORGANIC Sales Overview 2 OVERVIEW Sales Summary

RICHLY ORGANIC Sales Overview

2 OVERVIEW • Sales Summary • Top Product Sales • Expansion Plans

3 PRODUCT CATEGORIES Seeds Plants Heirloom Fruits Vegetables Grains Vegetables Edible Flowers Educational Materials Gardening Accessories Online Newsletter Tools Books and Journals Growth Aids Workshops Composting

4 SALES SUMMARY $ 30 000, 00 $ 25 000, 00 $ 24 000, 00 $ 20 000, 00 $ 18 000, 00 $ 15 000, 00 $ 9 000, 00 $ 10 000, 00 $ 5 000, 00 $Seeds Plants Gardening Tools Column 1 Educational Materials

5 TOP PRODUCT SALES • Richly Organic sales 25% higher than the previous year • Heirloom plants and seeds continue to be best sellers • Sales of edible flowers are 40% higher than the previous year

6 TOP SEED SALES

7 TOP SELLING SPRING VEGETABLES Number of Packages Sold 175 550 275 325 500 Pea, Oregon Sugar Pod, Snow Chard, Rainbow Mix Lettuce, Salad Bowl, Looseleaf Carrot, Solar Yellow Beets, Golden

8 EDUCATIONAL MATERIALS • Free organic gardening resources available on the website • Sales of books and journals decreased by 10% over prior years • Workshops continue to be offered; registrations remain low

9 TOP WORKSHOPS The Heirloom Tomatoes workshop still our bestseller Workshop Participants 12 35 18 Heirloom Tomatoes Edible Flower Cultivation Composting Secrets Medicinal Herb Cultivation Fruit Propagation 20 22

10 APRIL WORKSHOPS

11 MAY WORKSHOPS AND WEBINARS May 2 May 15 Webinars May 10 May 25 Workshops Greenhouse Basics Salad Days Organic Gardening Panel Medicinal Herbs for the Backyard Gardener

12 JUNE WEBINARS Date June 12 Subject Organic For Life with Celebrity Gardener Hans Schmidt June 22 June 26 Cultivating Culinary Herbs Crop Seeds for Soil Building

13 WORLD GARDENS EVENT • Presented by gardening guru Marsha Wang • Features gardens from three countries on three continents

14 EXPANSION PLANS • Develop new heirloom varieties • Offer discounts on workshops to regular customers • Create a “Richly Organic” fidelity program • Develop webinars that feature gardening celebrities • Sponsor a “Backyard Organic” series of contests

15 SUMMARY • Richly Organic has established a solid market share of the online market for organic gardening products • Ongoing challenges include: • Adding profitable product lines • Attracting more participants in workshops and webinars • Hosting special events to put the spotlight on organic gardening