RICHLY ORGANIC Company Overview OVERVIEW Company Description Company
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RICHLY ORGANIC Company Overview
OVERVIEW • Company Description • Company Mission • Product Categories • Current Sales • Expansion Plans • Web Initiatives 12/11/2021
COMPANY DESCRIPTION Richly Organic sells organic seeds and plants, gardening accessories, and educational materials, and hosts workshops and webinars designed to make organic gardening accessible for the average gardener. 12/11/2021
COMPANY MISSION • Our mission is to take the mystery out of organic gardening by providing backyard gardeners with the products and advice they need to make eating organic a part of their daily lives. 12/11/2021
PRODUCT CATEGORIES Seeds Plants Heirloom Fruits Vegetables Grains Vegetables Edible Flowers Educational Materials Gardening Accessories Online Newsletter Tools Books and Journals Growth Aids Workshops Composting 12/11/2021
SALES SUMMARY $ 5 000, 00 $ 9 000, 00 $ 24 000, 00 $ 18 000, 00 Seeds Plants Gardening Tools Educational Materials 12/11/2021
TOP PRODUCT SALES • Richly Organic experienced sales 25% higher than the previous year • Heirloom plants and seeds continue to be best sellers • Sales of edible flowers are 50% higher than the previous year 12/11/2021
TOP WORKSHOPS Workshop Participants 12 35 18 Heirloom Tomatoes The Heirloom Tomatoes workshop still our bestseller Edible Flower Cultivation Composting Secrets Medicinal Herb Cultivation Fruit Propagation 20 22 12/11/2021
WORLD GARDENS EVENT • Presented by gardening guru Marsha Wang • Features gardens from three countries on three continents Australia Ireland Japan 12/11/2021
EXPANSION PLANS Develop new heirloom varieties Offer discounts on workshops to regular customers Create a “Richly Organic” loyalty program Develop webinars that feature gardening celebrities Sponsor a “Backyard Organic” series of contests 12/11/2021
SUMMARY • Richly Organic has established a solid market share of the online market for organic gardening products • Ongoing challenges include: • Adding profitable product lines • Attracting more participants for workshops and webinars • Hosting special events to put the spotlight on the benefits of organic gardening 12/11/2021
