RHETORICAL DEVICES Logos Ethos Pathos YOU ARGUE ALL

YOU ARGUE ALL THE TIME. EVERY DAY, YOU ARE TRYING TO GET SOMEONE TO

Imagine that. . . You want your parents to give you $500 for the

Rhetorical Devices What are Rhetorical Devices in Argument? They are tools that we use

LOGOS = LOGIC This is the type of argument that uses sound reasoning, LOGIC,

Here’s an example of how logos is used in advertising: • Shoes and Science

Now give me an argument, using logos, that tells your parents why you should

ETHOS = ESTABLISHING CREDIBILITY This is where the author says that you should believe

Here’s an example of how ethos is used in advertising: • Shakira Toothpaste Commercial

Now give me an argument, using ethos, that tells your parents why you should

PATHOS = PULLING AT THE HEARTSTRINGS This type of rhetorical device is where the

Here’s an example of how pathos is used in advertising: • Kiss Kay Commercial

Now give me an argument, using pathos, that tells your parents why you should

Slides: 13

Download presentation

RHETORICAL DEVICES Logos, Ethos, Pathos

YOU ARGUE ALL THE TIME. EVERY DAY, YOU ARE TRYING TO GET SOMEONE TO DO SOMETHING FOR YOU, OR DO SOMETHING IN THE WAY THAT YOU WANT IT DONE. WHAT IS ONE OF THOSE OPPORTUNITIES THAT YOU HAVE HAD TODAY?

Imagine that. . . You want your parents to give you $500 for the holidays. What are some things that you could say to them to convince them to do this?

Rhetorical Devices What are Rhetorical Devices in Argument? They are tools that we use to get people to side with us. The 3 different types that we will be studying (that we will have a walkaway on) are called: 1. Logos 2. Ethos 3. Pathos

LOGOS = LOGIC This is the type of argument that uses sound reasoning, LOGIC, to convince the other person that their idea is better, truer, or stronger than the opposing side. They do this by giving facts, statistics, logical reasons, data, etc. to support what they are already saying.

Here’s an example of how logos is used in advertising: • Shoes and Science • Bleachable Moments

Now give me an argument, using logos, that tells your parents why you should receive $500 for the holidays. . .

ETHOS = ESTABLISHING CREDIBILITY This is where the author says that you should believe them because they are a reliable source, they are credible, or they are citing or referencing someone else who has a degree or experience in the matter.

Here’s an example of how ethos is used in advertising: • Shakira Toothpaste Commercial • Katy Perry Pro. Active

Now give me an argument, using ethos, that tells your parents why you should receive $500 for the holidays. . .

PATHOS = PULLING AT THE HEARTSTRINGS This type of rhetorical device is where the author tries to get the reader to buy into their idea because they are emotionally affected. The author makes them feel so sad, angry, happy, etc. that the reader “feels” that the author is right.

Here’s an example of how pathos is used in advertising: • Kiss Kay Commercial • Sad Puppies and Kitties

Now give me an argument, using pathos, that tells your parents why you should receive $500 for the holidays. . .