RHETORICAL ANALYSIS IN COMMERCIALS THE FOUR AIMS OF

RHETORICAL ANALYSIS IN COMMERCIALS

THE FOUR AIMS OF RHETORIC To Persuade To Inform To Express To Entertain

RHETORICAL ANALYSIS WORKSHEET

COMMERCIAL #1 – BUDWEISER 2015 SUPER BOWL AD https: //www. youtube. com/watch? v=Ou. Xq. Jwc 0 Oe. A (original) https: //www. youtube. com/watch? v=mr. Tz. Rtf 61 q. U (with analysis)

https: //www. youtube. com/watch? v=6 W 5 pqlbh 5 s. Q https: //www. youtube. com/watch? v=58 ay. NIcgp 3 U with analysis Top Ten Super Bowl Ads 2019: https: //www. youtube. com/watch? v=8 t. LXmpy. Ere. Y Other examples: Old Spice, State Farm, Coca Cola, Pepsi, Hersheys, Budweiser, Hyundai, etc… COMMERCIAL #2 – COCA COLA AD SUPER BOWL 2016

Commercial Rhetorical Analysis #1 ____Thesis (3) ____Appeals (8) ____Style (8) ____Fallacies (3) ____Conventions/Requirements (3) TOTAL _____/25

Why are these the top ten ads? What makes them so effective? 1) Chose an ad 2) Identify what corporation it represents – is it easy to know or do you have to buy into the story to find the sponsor? 3) Who is the target of these ads? 4) What rhetorical appeals are used. Note the uses of ethos, pathos and logos. 5) What fallacies are present in the ad? 6) Discuss the effectiveness of the advertisement. Write two paragraphs analyzing the use of appeals and style on a commercial of your choice. Email a link of your chosen commercial to Mrs. Barr before class on Tuesday. HOMEWORK ASSIGNMENT – COMMERCIAL ANALYSIS

FOR HOMEWORK Email me a link to your chosen advertisement by Wednesday evening. Thursday – 2 paragraph rhetorical analysis of a commercial due. Bring your Rhetorical Devices to class. I will choose my favorite commercial from your links and you will analyze it for the class.

THURSDAY RHETORICAL DEVICES

WHAT ARE RHETORICAL DEVICES? Rhetorical devices are used to add to a writer’s style.

Rhetorical devices in pop culture: RHETORIC IN POP CULTURE https: //www. youtube. com/watch? v=nk. RC 4 DZ F-_U Disney! https: //www. youtube. com/watch? v=2 Jz. R 96 Te Ii. E Movies and Commercials (watch at home for fun!)

Hyperbole Understatement Litotes Antithesis

HOMEWORK Using your college essay, add in an example of Hyperbole, Understatement or Litotes AND an example of Antithesis (print new essay and annotate examples). Rhetorical Devices: Read & annotate Hypophora, Rhetorical Question, Procatalepsis, Distinctio (pp. 26 -38 in RD book) due Tues. 11/12 **the exercises are not assigned for these**