RFID and Your Phone Sebastian Nystrm Nokia Ventures

RFID and Your Phone Sebastian Nyström Nokia Ventures Organization RFID and Telecommunication Services DATA BASE forum 25 th May 2004 1

Agenda n n n Early Nokia Experiences with RFID Near Field Communication (NFC) Nokia 5140 RFID Reading Cell Phone Case Trials Q & A RFID and Telecommunication Services DATA BASE forum 25 th May 2004 2

Early Experience with RFID and Telecommunication Services DATA BASE forum 25 th May 2004 3

Master. Card Pay. Pass – Dallas, Orlando n Application: n n Payment for small retail purchases Product: n Passive RFID tags in Nokia phone covers 3300/3500/6360 RFID and Telecommunication Services DATA BASE forum 25 th May 2004 4

Octopus Travel Card - Hong Kong n Application: n n n Started with public transport payment Expanded to retail shopping, access & security Product: n Passive Octopus card (RFID tag) in Nokia Phone covers 3310/3330 Mini Octopus Card RFID and Telecommunication Services DATA BASE forum 25 th May 2004 5

Supply Chain Security Trial - DHL&EMS RFID and Telecommunication Services DATA BASE forum 25 th May 2004 6

Near Field Communication (NFC) March 18 th 2004 – Ce. BIT Hanover, Germany Nokia, Sony & Philips Establish NFC Forum RFID and Telecommunication Services DATA BASE forum 25 th May 2004 7

NFC technology gives the consumer electronics industry a new bridge over many devices RFID and Telecommunication Services DATA BASE forum 25 th May 2004 8

NFC is based on RFID technology Tags Devices • NFC works in the globally available 13. 56 MHz band • The effective working distance is up to a few centimeters • Based on ISO 18092 including ISO 14443 A Mi. Fare and Feli. Ca standards, i. e. , compatible with the most broadly established smart card infrastructure covering >80% of the market • Tags in smart objects are powered by the radio signal of the reader, and do not require any battery or other source of power • The tags contain some memory that can store URLs, SMS and similar information • Costs currently a few ten EUR cents and decreasing rapidly • Devices do not contain tags, but can communicate using the same interface • Devices can not only read tags, but also write to enabled tags RFID and Telecommunication Services DATA BASE forum Sources: Nokia, Froster & Sullivan; 25 th May 2004 9

New exciting, easy and intuitive way of using mobile phones with NFC technology Easy and concrete access to services, content and repeat functions by touching Example: Connect to operator service portal, Song download Transfer of digital items between devices as a simple gesture of giving Example: Sharing large video clips In the future, also fast and convenient local payment and ticketing Example: Public transport tickets RFID and Telecommunication Services DATA BASE forum 25 th May 2004 10

Touching is a New, Intuitive Way of Using Cell Phones n NFC enabled cell phones will be more intuitive to use for consumers and enterprises n Touch-based usage will improve the user experience of existing services, and will create completely new applications and value n A new infrastructure of smart objects, tags and devices will emerge to complement existing technologies RFID and Telecommunication Services DATA BASE forum 25 th May 2004 11

NFC Is Aligned With User’s RFID Requirements n Reading distance is very short (a few cm), supports a new touch experience n Different from existing RFID as it allows two devices to connect together n NFC is compatible with a large number today’s payment & ticketing systems RFID and Telecommunication Services DATA BASE forum 25 th May 2004 12

The NFC Forum - A global, special interest group (SIG) • • • The vision of the NFC Forum is to enable users to access content and services in an intuitive way by simply touching smart objects and connecting devices just by holding them next to each other. To bring this vision to life, Nokia, Philips and Sony invite leading companies from mobile communications, consumer electronics, chip manufacturing, computing, media and entertainment, telecom and payment services to join the NFC Forum. The NFC Forum is a non-profit organization and aims to support use of the technology in the industry by providing a platform for interested companies to achieve interoperability of devices with other devices and services. RFID and Telecommunication Services DATA BASE forum 25 th May 2004 13

Nokia 5140 RFID Reading Cell Phone March 17 th 2004 – Ce. BIT Hanover, Germany World 1 st GSM phone with RFID reading capability launched by Nokia RFID and Telecommunication Services DATA BASE forum 25 th May 2004 14

Nokia 5140 Cell Phone with Xpress-on™ RFID Reader Shell • • • Send an SMS Open Browser to URL Make Call Business Card Calendar Entry RFID and Telecommunication Services DATA BASE forum 25 th May 2004 15

Nokia Mobile RFID Kit n Includes RFID tags, software (Java Midlet) and Xpress-on™ RFID Reader Shell n Works out of the box! n Industry standard ISO 14443 A @ 13. 56 MHz n Focus on professional field force and RFID evaluation n Real-time data capturing and sending with one device n Shipping mid-2004 RFID and Telecommunication Services DATA BASE forum 25 th May 2004 16

Service & Maintenance n Touch the service RFID tag to receive the latest information about the service history or what needs to be done n Attendance/inspection confirmation with a time & date stamp and real time connection to IT system RFID and Telecommunication Services DATA BASE forum 25 th May 2004 17

Real-Time Work Attendance, Time and Task Completion RFID and Telecommunication Services DATA BASE forum 25 th May 2004 18

Waste Collection Pilot n n Collectors monitor the cleanliness of the waste points Touch the “cleaner request” tag to send a message requesting a cleaner visit only when necessary Conclusions n Really simple to use n Paper based reporting reduced n Driver routing optimized n Billing cycles shortened n Improved end customer reporting n Cleaners come, only when needed, to correct location RFID and Telecommunication Services DATA BASE forum 25 th May 2004 19

Outdoor Media Real Time Proof of Attendance for: n Cleaning n Poster Changing RFID and Telecommunication Services DATA BASE forum 25 th May 2004 20

Demonstration RFID and Telecommunication Services DATA BASE forum 25 th May 2004 21