Revolutionizing the Midrange with Next Generation VNX Exclusive

Revolutionizing the Midrange with Next Generation VNX Exclusive Partner Training Avgust 2013 EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 1

Racing to Profitability EMC delivers The Speed to Lead - helping IT lead the way in accelerating business transformation with industry-leading midrange solutions that: • Speed your virtualized applications up to 4 x Next Generation VNX Series, Xtrem. SW Cache 2. 0 • Speed your operations for self-service IT App. Sync 1. 5, Unisphere Management Suite • Speed your transformation to the cloud VSPEX Refresh, Vblock Refresh EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 5

New VNX Family Unleashes Power of Flash Breakthrough Midrange Performance for Virtual Environments UP TO 4 X Performance, Just as Affordable UP TO 6 PB CAPACITY VNXe 3150 VNXe 3300 VNX 5400 VNX 5600 VNX 5800 VNX 7600 VNX 8000 More FIREPOWER. Greater EFFICIENCY. Better PROTECTION. – All with EASE! EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 7

Family VNX 5200 VNX 5400 VNX 5600 VNX 5800 VNX 7600 VNX 8000 Max # of drives 125 250 500 750 1000 1500* Max FAST Cache 600 1000 2000 3000 4200 # of SPs Embedded I/O ports per SP Storage Pool Modules I/O slots per SP Memory per SP 2 2 2 Backend SAS ports 2 Backend SAS Ports 2 Backend SAS ports 0 3 4 16 GB 5 24 GB 5 32 GB 5 64 GB 11 128 GB CPU type # of cores per SP 1. 8 GHz, Sandy Bridge 4 Cores 2. 4 GHz, Sandy Bridge 4 Cores 2. 0 GHz, Sandy Bridge 6 Cores 2. 2 GHz, Sandy Bridge 8 Cores 2 x 2. 7 GHz Sandy Bridge 16 Cores Total Protocols FC, FCo. E, i. SCSI 1 or 2 2 or 3 2 -4 2 -8 I/O slots per XBlade 3 3 3 4 4 5 Memory per XBlade 6 GB 12 GB 24 GB 2. 13 GHz, Westmere 4 Cores 2. 4 GHz, Westmere 4 Cores 2. 8 GHz, Westmere 6 Cores NFS, CIFS, p. NFS # of X-Blades File System Modules 2 2 Backend SAS ports X-Blade CPU type # of cores Protocols *Initial supports is for 1000 drives EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 9

Series VNXe 3150 Next gen Replacement VNXe 3300 2 U 2 U 3 U 2 U 1 or 2 2 2 Processor Cores per SP 4 4 4 6 Total System memory 4 or 8 GB 12 or 24 GB 48 GB Maximum drives (1 or 2 SPs) 50 or 100 or 200 150 250 3. 5”/2. 5” SAS, NLSAS, Flash CIFS, NFS, i. SCSI & FC 2 x 1 Gb Ethernet 4 x 10 GBase. T Ethernet 4 x 1 Gb Ethernet 4 x 10 GBase. T Ethernet 1 1 2 1 4 x 1 GBase. T Ethernet 2 x 10 GBase. T Ethernet 4 x 8 GB FC 4 x 1 GBase. T Ethernet 2 x 10 GBase. T Ethernet 4 x 8 GB FC 1 x 6 Gb/s x 4 SAS 2 x 6 Gb/s x 4 SAS (Nova 1) Form factor (Minimum) Storage Processors (SPs) Drive types Protocols Embedded I/O ports per SP Configurable I/O slots per SP I/O slot options available Backend Connectivity per SP Next Gen Replacement (Nova 2*) * Nova 2 will be made available post GA (Q 1 2014) EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 10

VNX Rockies Drives 2. 5” Drives Drive Type 3. 5” Drives Capacity FAST Cache Optimized SSD FAST VP Optimized SSD 100 GB 200 GB 400 GB* 15 K RPM SAS 300 GB* 10 K RPM SAS 600 GB* 10 K RPM SAS 900 GB* 10 K RPM SAS 1. 2 TB*, *** 7. 2 K RPM NL-SAS 1 TB* 15 Dr DAE** 25 Dr DAE 60 Dr DAE** ✔ ✔ ✔ ✔ ✔ ✔ ✔ Drive Type FAST Cache Optimized SSD Capacity 100 GB 200 GB 15 K RPM SAS 300 GB* 15 K RPM SAS 600 GB* 7. 2 K RPM NL-SAS 2 TB 7. 2 K RPM NL-SAS 3 TB 7. 2 K RPM NL-SAS 4 TB*** 15 Dr DAE 60 Dr DAE ✔ ✔ ✔ Note: • • 2. 5” 10 K RPM SAS, 300 GB drives will be qualified (supported) in 15 and 25 drive DAEs, but not sold new with Rockies 3. 5” 7. 2 K RPM NL-SAS, 1 TB drives will be qualified (supported) in 15 and 60 drive DAEs, but not sold new with Rockies = New Drive for VNX Rockies * Supported as Vault drives ** 2. 5” drives supported in 3. 5” carriers EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY *** 4 TB & 1. 2 TB drives will be delivered in post-GA, in the Q 3 2013 timeframe © Copyright 2013 EMC Corporation. All rights reserved. 14

FLASH Optimized Hybrid Arrays Automatically Tier Data PERFORMANCE CAPACITY ACTIVE DATA 5% FLASH INACTIVE DATA FAST Dynamically And Automatically Optimizes Storage Pools Based On Actual Data Activity EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY 95% DISK © Copyright 2013 EMC Corporation. All rights reserved. 15

VNX Series - Highlights UP TO FLASH 1 st at Scale 4 x MORE VMs • More FIREPOWER – Faster cores - Intel Sandy Bridge – Faster file response/latency times – Multi-core Optimization with MCx MORE TRANSACTIONS FASTER FILES • Greater EFFICIENCY – Reduce Capex with Block Deduplication – Lower $/GB with MLC Flash/ 256 MB Granularity for FAST VP • Better PROTECTION – Increased application availability with Active / Active – VDM for online file migrations • All with EASE – Lower TCO with Hyper-V deployments over NAS – Increased productivity with new Unisphere Management Suite EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 17

Introducing New Multi-Core technology to unleash greater system performance Dynamic Multicore Optimization 100% 90% 80% Core Utilization Static Core Utilization 70% 60% 50% 40% 30% 20% 10% 0% 0% 0 RAID 1 2 3 Core Number I/O EMC CONFIDENTIAL—INTERNAL USE ONLY DRAM Cache 4 5 FAST Cache 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Core Number Data Services Management Available 23

Multi-Core Cache Performance, Efficiency and Ease-of-Use Benefits Performance improvements based on: – Modularization of cache engine ▪ ▪ Delivers seamless performance, scales with cores Supports large write cache sizes (close to maximum DRAM size) – One large, shared cache, no R/W partitioning ▪ Improved read hits, fewer forced flush scenarios, no user manageable settings – Adaptive cache management and improved cache algorithms ▪ ▪ ▪ Adjusts to changing IO profiles Data can remain in Write cache after an idle flush Improved pre-fetch EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 24

Multi-Core RAID Performance Scale with Advanced Availability and Flexibility Permanent Sparing – Any unused drive is a potential hot spare – Hot Spares become a permanent part of the RAID Group, no equalization required* – 3 Policies: ▪ ▪ ▪ Recommended No Hot Spares Custom Bus 2, Enclosure 0 RAID group 1 Bus 0, Enclosure 0 VAULT RAID group 2 Portable Drives – – No slot to drive location dependency Drives can be relocated between busses, shelves etc 5 -Minute timeout before hot spare invoked Used for bus balancing; can remove whole RAID groups for longer periods (will Fault) ▪ Have to go back in same VNX * CLI available to copy spare back to replaced drive EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 25

Multi-Core FAST Cache Improved Performance and Efficiency of FAST Cache Performance enhancements – New Stack Order ▪ Reduced cache hit pass-through overhead – Increased promotion queue – Proactive clean optimization ▪ Improved responsiveness as promotions are not delayed by flush of dirty pages – Faster initial warm-up ▪ Single hit incurs promotion until FAST Cache is 80% full. EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 27

Breakthrough Midrange Innovation! MCx™ Dual Controller Comparison 12 11 Vendor D 10 Response Time 9 70% FASTER 8 4 X MORE 7 6 5 Vendor C 4 Vendor B VNX w/ 3 Vendor A 2 1 0 - 200 000 EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY 400 000 600 000 IOPS 800 000 1 000 © Copyright 2013 EMC Corporation. All rights reserved. 29

Pools and FAST Suite for File and Block Dynamically Optimizes IO at 64 K Granularity FAST VP with File Best Practices FAST Cache, FAST VP + File & Block LUNs SAN LUNs NFS/CIFS NAS Volumes 16, 384 times more granular FAST Cache 64 K 64 K SSD HDD NL-HDD FAST Virtual Pool EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY 1 GB – Use Thick Pool LUNs – Use FAST Cache – FAST VP dynamically moves data between SSDs, HDD and NL-HDD tiers at 256 MB granularity – Separate pool for File – Use thin enabled File System to generate skew – Size SSD to match max. FS extension size © Copyright 2013 EMC Corporation. All rights reserved. 34

Save Money w/ Compounded Efficiencies All HDD vs. FAST + Deduplication Compounded Efficiency Example 3 TB 15 K SSD Drive Slots Consumed 200 83% smaller footprint 150 100 210 50% lower cost 50 0 Monolithic EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY 30 86% lower cost 16 24 15 8 12 FAST 5: 10: 85 + De-Dupe © Copyright 2013 EMC Corporation. All rights reserved. 35

Deduplication Basics – Discover/Digest Aka “Hash” Digest: mathematically-derived signature Original data Original File Original data segmented into 8 KB Chunks File divided into 8 KB Blocks EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY 8 8 8 8 KB KB Data Data Chunk Chunk 01 afdcb 435396758223 eac 0687 fe 473298 accf 5 b 74 d 3 f 1239 bdeac 57 b 64 f 3 cde 71 e 775 aec 678 bbcae 543981 ac 01 afdcb 435396758223 eac 01 afdcb 435396758123 ecc 0787 fe 47329457 ac 5 b 74 d 3 23476 bea 33 bc 39985 bcaf 3 Each block goes through the algorithm and is assigned a unique digest © Copyright 2013 EMC Corporation. All rights reserved. 36

Deduplication Basics – Sort/Identify Sort and store – Merge Sort Identify candidates 8 8 8 8 KB KB Data Data Chunk Chunk 1 2 3 4 5 6 7 8 01 afdcb 435396758223 eac 0687 fe 473298 accf 5 b 74 d 3 f 1239 bdeac 57 b 64 f 3 cde 71 e 775 aec 678 bbcae 543981 ac 01 afdcb 435396758223 eac 01 afdcb 435396758123 ecc 0787 fe 47329457 ac 5 b 74 d 3 23476 bea 33 bc 39985 bcaf 3 Sort 8 8 8 8 KB KB Data Data Chunk Chunk 6 1 5 2 7 3 8 4 01 afdcb 435396758123 ecc 01 afdcb 435396758223 eac 0687 fe 473298 accf 5 b 74 d 3 f 0787 fe 47329457 ac 5 b 74 d 3 1239 bdeac 57 b 64 f 3 cde 71 e 23476 bea 33 bc 39985 bcaf 3 775 aec 678 bbcae 543981 ac Digests sorted to quickly identify candidates EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 37

Deduplication Basics – Map/Eliminate Map the duplicate Free up space 8 8 8 8 KB KB Data Data Chunk Chunk 6 1 5 2 7 3 8 4 01 afdcb 435396758123 ecc 01 afdcb 435396758223 eac 0687 fe 473298 accf 5 b 74 d 3 f 0787 fe 47329457 ac 5 b 74 d 3 1239 bdeac 57 b 64 f 3 cde 71 e 23476 bea 33 bc 39985 bcaf 3 775 aec 678 bbcae 543981 ac 8 KB Data Chunk 6 8 KB Data Chunk 1 <<Free Space>> 8 KB Data Chunk 2 8 KB Data Chunk 7 8 KB Data Chunk 3 8 KB Data Chunk 8 8 KB Data Chunk 4 01 afdcb 435396758123 ecc 01 afdcb 435396758223 eac 0687 fe 473298 accf 5 b 74 d 3 f 0787 fe 47329457 ac 5 b 74 d 3 1239 bdeac 57 b 64 f 3 cde 71 e 23476 bea 33 bc 39985 bcaf 3 775 aec 678 bbcae 543981 ac Digests in the Index act as pointers to unique data chunks. Original file can be rebuilt by replacing the digest for Chunk 1 with the data in Chunk 5 EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 38

Interoperability with Deduplication FAST VP – support for deduplication in tiered pools ▪ ▪ Single FAST VP Policy controls affect entire deduplication container When LUN is enabled for deduplication, its current FAST settings are “remembered” and will be reestablished if deduplication is later disabled on that LUN Local Protection – support with Snaps and Clones – – – VNX Snapshots use same block sharing (will be lost when enabling/disabling) Snap. View Snaps work as well – but Reserved LUNs cannot be deduplicated Clones should be in separate pool from the source data, for best protection Remote Protection – support with Recover. Point, Mirror. View and SAN Copy LUN Migration – support for migration within a given pool and between pools – Migration from one deduplication container to another container results in lost deduplication for LUN Compression – not supported in Rockies release of Deduplication – Compression is not supported within the container; so Dedupe and Compression would counteract each other EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 39

VNX Deduplication Virtual Machine 2 Virtual Machine 1 EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY Virtual Machine 3 Virtual Machine 4 © Copyright 2013 EMC Corporation. All rights reserved. 40

Deduplication with Virtual Machines APP APP Available Space Duplicates Identified EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 41

Deduplication Savings APP APP Available Space Shared Blocks Freed Blocks EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 42

Deduplication plus FAST VP APP APP Available Space SSD EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY SAS NL-SAS © Copyright 2013 EMC Corporation. All rights reserved. 43

Deduplication plus FAST Cache APP APP Available Space SSD FAST Cache (or DRAM) EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY SAS NL-SAS 4 x activity © Copyright 2013 EMC Corporation. All rights reserved. 44

Improve Management Productivity New Unisphere Management Suite UNISPHERE Intuitive, task-based systems management NEW Managem ent Suite UNISPHERE REMOTE NEW Manage Xtrem. SW Cache and 1000’s of VNX/VNXe VNX MONITORING & REPORTING Powerful insights and planning ahead EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 45

Complete Portfolio of Protection for VNX EMC BACKUP AND RECOVERY SOLUTIONS 4 New Data Domain Avamar 7 Networker 8. 1 NEW CONTINUOUS OPERATIONS VNX with VPLEX ~50% VNX EMC DATA PROTECTION SOFTWARE Recover. Point 4. 0 App. Sync 1. 5 NEW EMC App. Sync EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 48

UNISPHERE MANAGEMENT VIRTUAL APPLIANCE ü Replicate Synchronously over IP us uo on in ti nt lica Co ep R What’s New in Recover. Point 4. 0 MULTI-SITE SUPPORT ü Enhanced VMware SRM Support REMOTE PROTECTION SUITE EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 49

Dynamic protection synchronized to your virtual applications SIMPLE ed at n gr tio te ec In rot P EMC App. Sync SELF-SERVICE SLA-DRIVEN Æ Application Protection – Optimized for Virtual Apps Protect all your data in a single click Dial-in the correct service level Enable application owners to drive protection App. Sync supports VMware, Exchange 2010 and 2013, SQL 2008 and 2012 and NFS file Shares * Included with Application Protection Suite EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 50

Integrated with App. Sync and Replication Manager 1 Choose “Restore Individual Messages or Mailboxes” Exchange admin 2 Choose “Recent Exchange Database Copy” • Easy to use, wizard driven • Powerful search capabilities • Extract back to Exchange or to new PST file • Does not require Exchange recovery environment 3 ed at n gr tio te ec In rot P Item. Point: Mailbox Restore as a Service Search for items; drag and drop to recover Item. Point allows the quick recovery of individual mailboxes, email, attachments, contacts, and tasks from a copy of Microsoft Exchange Server created by App. Sync *Item. Point is licensed per mailbox EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY © Copyright 2013 EMC Corporation. All rights reserved. 51

VNX Snapshots for Block Principles of Operation VNX Snapshots use a redirect on first write algorithm vs. Snap. Sure copy on first write (COFW) – Redirect on first write simply allocates space for the new source LUN data and results in no delay to source LUN writes after a Snapshot Ease of Use – VNX Snapshots do not require setup. The Snapshots use available pool space for Snapshot data EMC CONFIDENTIAL—INTERNAL AND PARTNER USE ONLY Modify Data ‘D’ Modify Data ‘A’ A Source LUN B C Snap D D’ A’ Storage Pool © Copyright 2013 EMC Corporation. All rights reserved. 52

Global Channel Readiness – Key Dates Jul Aug Sep Q 4 Partner Sales/Presales Accreditation – July 15 Ordering Activated in CXP – July 15 General Channel Launch Training Webcasts – July 17 Channel Presales/Technical Launch Training Webcast (on-demand via Brain. Shark format) – available July 17 Internal/Partner Announcement on Power. Link – July 18 Follow-on partner training (complete w/in 60 days of internal announce) T 2 Partners Localized training “Taking it to the Streets” (EMC/Partners) – July 22 to November New VNX General Availability (GA) – August 16 Public Announcement – Early September New selling materials will be available to partners via secure access sites. Do NOT post ANY materials on public sites prior to Public Announcement © Copyright 2012 EMC Corporation. All rights reserved. 55

Demos Available Support new VNX and Sales Plays 12 38 2 v. Lab Demos Videos Laptop Demos © Copyright 2012 EMC Corporation. All rights reserved. What to show? Ease of MGT Application Specific Installation Local Protection (Snap. View) Virtualization Backup Remote Protection VNX Snapshots (App. Sync) 58

Tech Refresh Program Significant selling opportunity with CLARii. ON/Celerra customers nearing maintenance renewal – REFRESH with the NEW VNX! Marketing Program to support Sales Tech Refresh Process Distributor/Partner & Inside Sales Activity Inbound / Outbound Activity Mapped to Customer Journey Commercial Value Propositions tied to GFS Offers New TECH REFRESH 5% REGISTRATION DISCOUNT! © Copyright 2012 EMC Corporation. All rights reserved. 60

VNX Resources Technical Tools Sales Support Pre-sales Webcast [ link ] Flash 1 st Lead Gen Calculator[ link ] VNX on Power. Link [ link ] Workload Assessments [ link ] TCO Tools [ link ] Customer Presentations [ link ] Power Calculator [ link ] VNX Sales Tools [ link ] Cross BU Sales Plays [ link ] VNX Sizer [ link ] Customer Collateral [ link ] Mid-tier Sales Plays [link] Application Solutions[ link ] EMCEasy. Street. com [ link ] Customer Collateral [ link ] VNX Support [ link ] v. Lab Demos [ link ] CXO White Board [ link ] EMC CONFIDENTIAL — FOR TRAINING PURPOSES ONLY 68

THANK YOU © Copyright 2013 EMC Corporation. All rights reserved. 69