Revitalizing our Value Jacqueline Donaldson Doyle M S
- Slides: 39
Revitalizing our Value Jacqueline Donaldson Doyle, M. S. , AHIP Director of Learning Resources and Hospital-Based CME Samaritan Health System Phoenix, Arizona jacque@samaritan. edu
Working with the BLUR -- or -What’s it All About, Marian? l l Florida Health Sciences Library Association April 16, 1999 FHSLA, 4/99
Revitalize give life to. . . l give new vitality or vigor to. . . l FHSLA, 4/99
Revitalize l l Identify & describe our needs for revitalization Examine what we do, and remind ourselves why it is unique & valuable Look at new tools Go for it! FHSLA, 4/99
Sound Familiar? l l l You don’t look like a … librarian! I wish I could read all day, too! You mean you have to go to college to work in a library? Why do we need you, or the library space? …we have the “Net”!!! Anyone can do a MEDLINE search (make a video or find stuff on the net…or) FHSLA, 4/99
The “L” words. . .
“Librarian”-- “Library” l l l What does it mean to YOU? What does it mean to your peers? What does it mean to your administrators/bosses/supervisors? What does it mean to your family? How do we describe our profession to non-librarians? FHSLA, 4/99
What is a “profession”? l l Based on a core body of knowledge Reflects a sense of altruism -service is what is contributed to society Based on ethical principles and values Part of, contributes to a greater whole FHSLA, 4/99
“Information Professional” l l What does it mean to YOU? What does it mean to your peers? What does it mean to your administrators/bosses/supervisors? What does it mean to your family? FHSLA, 4/99
Does our profession need a new name? l l l Health information professional? Health information manager? Informatician? Informatitian? Information specialist? Knowledge worker, specialist Other…? FHSLA, 4/99
Does what we’re called matter? l l If yes, why? How does it (what we’re called) effect what we do, or don’t do? FHSLA, 4/99
What Makes us Unique? Our network Our expertise User Orientation “Big Picture” Orientation Service Orientation W to E Values & Ethics FHSLA, 4/99
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Possible Downsides of our “Uniquity” ¨ ¨ ¨ Service-minded, rather than business-minded Individually-oriented rather than organizationally-oriented Collaborative rather than competitive FHSLA, 4/99
So, where does that put us? l l We have “uniquity”! We have colleagues! Do we need some additional tools? We have what is called “brand equity” -- is it an equity we want? FHSLA, 4/99
Some tools to consider. . . FHSLA, 4/99
Our Core Competencies* l l l l HS environment & information policies Management of information services HS resource management Information systems technology Instructional support systems Research, analysis, interpretation *MLA’s Platform for Change, 1991. FHSLA, 4/99
Pf. C Recommendations l l Assume personal responsibility for aggressively seeking lifelong education & professional development opportunities from a variety of sources. Recruit bright, articulate, creative, energetic people to the profession. Design/implement a plan for CPD. Actively promote & contribute to the development of HS Librarianship. FHSLA, 4/99
What gets in the way? l Externally-imposed barriers – The librarian stereotypes – Health care environment overall – Administrative resistance l Internally-imposed barriers – Librarian resistance • Fear, of: – change – inadequacy l Other? FHSLA, 4/99
The BLUR Davis, Stan and Christopher Meyer. BLUR: The Speed of Change in the Connected Economy. Addison-Wesley, 1998. Connectivity l Speed l Intangibles l www. blursight. com FHSLA, 4/99
The BLUR l l l l Connectivity, speed, intangibles are blurring roles & redefining businesses and lives. Meltdown of traditional boundaries Products & services are merging Our job is to master the BLUR. Keep acceleration going, world changing and off balance. Frozen image is false Reality is continual motion -- a blurstorm! FHSLA, 4/99
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Speed x Connectivity x Intangibles = BLUR FHSLA, 4/99
10 Ways to BLUR Yourself l l l BLUR the divide between work life and life. Have your cake & eat it too. Seek novelty forever. Moonlight from strength. Sell your value on the Web. FHSLA, 4/99
10 Ways to BLUR Yourself l l l Let the market -- not the company, determine your worth. Become a free agent while still on the payroll. Brand yourself; there’s equity there. Secruitize yourself. Manage your new dual career. FHSLA, 4/99
Some of the 50 ways to BLUR your library l l l Make speed your mind-set. Connect everything with everything. Manage business in real time. l Be able to do anything at anytime, any place. Put your offer online, make it interactive. l Help your customers get smarter … l FHSLA, 4/99
More. . . l l l Virtualize: location, location. Don’t grow what you can buy. Be big and small simultaneously. Avoid maturity. Manage the links, not the nodes. FHSLA, 4/99
Daniel Burrus, MLA Keynoter l l Build change in Re-invent successes of the past using new tools Use old technology in new ways If it works, it’s obsolete. l l Make rapid change your best friend See the new big picture Take biggest problem and skip it Creatively apply technology FHSLA, 4/99
Techno. Trends Tools: l l l Render your cash cow obsolete (before someone else does it for you) Learn to fail fast Find out what the other guy is doing and do something else (go where everyone else isn’t) • Give customers new ability. • Change the way people think. • Build a better path to customers • High touch=high $ • Focus on future needs of customers FHSLA, 4/99
More Burrus. l l l Sell future benefit of what you do. Network with all. Re-become an expert Don’t’ fix the blame, fix the problem. Develop collaborative interactions Upgrade technology and people FHSLA, 4/99
What SHOULD MLA Do? FHSLA, 4/99
What MLA IS doing. . . l l l Public relations Advocacy Professional development Benchmarking MLANet FHSLA, 4/99
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Tools Review l l l FHSLA, Southern Chapter, etc. MLA’s tools: resources, people, courses, opportunities The literature in general (including, maybe, the BLUR, Burrus, etc. ) l The annual meeting! l other. . . FHSLA, 4/99
What has worked for you? FHSLA, 4/99
So. . . What IS it all about, Marian? • Making a difference. • Enjoying work, and life. • Being willing to learn and grow. • Making our “brand equity” work for us. FHSLA, 4/99
Revitalize l l Identify & describe our needs for revitalization Examine what we do, and remind ourselves why it is unique & valuable Look at new tools Go for it! FHSLA, 4/99
See you in Chicago! 1999 Annual Meeting, May 14 -19
Thank you for the honor of being here! l Please … keep in touch: – jacque@samaritan. edu – 602/239 -4353 (voice) – 602/239 -3493 (fax) FHSLA, 4/99
Run brand
Contoh value creation adalah
Dr donaldson urology
Mercurys composition
Suzanne donaldson
Conor donaldson
Collin donaldson
Collin donaldson
How the drums talk by bryan donaldson
Donaldson
Anita donaldson
Donaldson toolbox
Collin donaldson
Collin donaldson
Jenna donaldson
Evelyn doyle ucd
Short doyle
Short doyle
Paul rayley
Jean leckie
Wendy doyle
Adam doyle nhs
Mariane asad doyle
Detective created by author sir arthur conan doyle
Jeremiah doyle
Nash v inman
Raymi doyle
Father of forensic serology
Doyle mcmanus political affiliation
Doyle
The red headed league by sir arthur conan doyle
Philippa doyle
Sir arthur conan doyle cae answers
Celia doyle
Belinda doyle
Thinking language and intelligence
Our census our future
Bernadette farrell christ be our light
Our life is what our thoughts make it
We bow our hearts we bend our knees
