Review Class 4 B 200 Chapter 6 10

Review Class - 4 B – 200 Chapter 6 , 10 , 11 & 12 Prepared By: Reham Al-Homayan

Please read Ford case study & answer the following questions Prepared By: Reham Al-Homayan

Questions: 1 - Consider how Ford case study is relevant to chapter 6? 2 - What are the five inter-related stages of manufacturing system design? 3 - What are the means to control the manufacturing system? 4 - “Gaining competitive advantages through logistic” Explain ? 5 - What are the cost elements involved in a product recall? 6 - Draw a reverse distribution model. Prepared By: Reham Al-Homayan

1 - Consider how Ford case study is relevant to chapter 6? It is about marketing, because ford understand how marketing is important to reach customers. Ford Company focus on how to reach the customers and more distribution, through marketing strategy and planning especially on company brands. Marketing occur before and after selling events. , marketing combine of many activities , like advertisement and distribution. Ford sign a sponsorship agreement with UEFA Champion and it has 2 objectives: 1) to reinforce and further build ford brand. 2) to achieve good connection between ford and potential customers. Ford decide to expand their geographical market coverage and try to create a global structure to move ideas swiftly around the world. Prepared By: Reham Al-Homayan

2 - What are the five inter-related stages of manufacturing system design? Ch 10 P 141 - 143 Stage 1 – input – output analysis Stage 2 – steady- state design Stage 3 – Dynamic Design Stage 4 – Data collection system design Stage 5 – Control system design Prepared By: Reham Al-Homayan

3 - What are the means to control the manufacturing system? Ch 10 p 144 Manufacturing systems must be adaptive to survive through the control system which consider to be a dynamic process to ensure efficiently meet the system objective. Manufacturing system at all levels has to see controller function, information flow system, computers, …. There are two areas of control which have to integrate in practice: PROCESS CONTROL Automated control of technological processes to manual set points with overall managerial supervision PRODUCTION CONTROL Control by people, based on information flow systems involving computers, of processes involving people and machines Prepared By: Reham Al-Homayan

4 - “Gaining competitive advantages through logistic” Explain ? Ch 11 p 153 – 155 To gain competitive advantages we need to go back to the value chain, and focus on both primary and support activities. Through organization performance of activities more efficiently and in a unique way this will promote value to the customers. Logistic management can assist the organization to achieve both value / product advantages. Fig 11. 6 p 155 So the way we serve customers has become a vital means of differentiation. Prepared By: Reham Al-Homayan

5 - What are the cost elements involved in a product recall? Ch 12 p 171 table 12. 1 Prepared By: Reham Al-Homayan

6 - Draw a reverse distribution model. Ch 12 p 171 fig 12. 1 Prepared By: Reham Al-Homayan