Rethinking Telco Shirish Andhare VP Marketing Sylantro About

Rethinking Telco Shirish Andhare VP Marketing, Sylantro

About Sylantro Multiplay Application Feature Server Platform Service Providers Web Services + Developer Program New User Experiences That Drive Adoption Developers Users

Online Developer Ecosystem for Sylantro Applications First end to end development ecosystem including partner toolkits http: //developer. sylantro. com Ready access to Sylantro customer base

New Communication Experiences

Communications As A Service

Driving Desktop Productivity Call Hang Up Hold Toggle Unannounced Transfer Add to Conference Consultative Transfer

7 Schumpeter: Creative Destruction

8 Telco Mindset vs. Rethink Mindset

Challenges Communication Cultural Differences Motivation Skill Gaps Principles and Values Clash I didn’t know! I don’t understand What’s in it for me? I don’t know how It’s against my principles and values! The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987 -2000. Stanford University

I Don’t Understand You!

You Don’t Understand Me! Diameter ISDN RTP Repeater Inband ECMA SIP SCP IN AIN SS 7 GSM P-CSCF PCM Ground Start CCS POTS PTT Circuit Switching BRI DID E 1 Trunk CDMA CTI Transfer IVR U-Law SMDI Parlay SAP Simplex CSTA TDM ACD PRI LERG DTMF MSC Long distance Telecom 3 GPP PBX Loop Start CCITT Central Office OMA IMS T 1 Line S-CSCF PSTN HSS Centrex RTSP TDM

What Is Web 2. 0 And Why Is It Interesting? Web as platform Harnessing the collective Data is king End of the software release Lightweight programming models Device independence Rich user experiences

What Does This Mean For Telco? Web as platform Telecom network as platform Harnessing the collective Harnessing developer momentum on the Web Data is king Data and Call Control is king End of the software release Software And Communications As A Service Lightweight programming model Voice as an enabler through Web Services Device independence Rich user experiences

What’s In It For Me? Do Nothing Trillion $ Pure Voice Revenues Time

What’s In It For Me? Traditional Services Bundling Trillion $ Revenues From Bundling Services (Closed Business Model)

What’s In It For Me? New Multiplay Service Models Trillion $ Revenues From Multiplay Services (Open Business Models) Time

I Don’t Know How Telco + Reliability + Scale + Channels + Support + Brand + Infrastructure Rethink + Innovation + APIs + Applications + Cheap scale + Hosting + Long Tail “Co-X” + Brand + Host + Sell + Develop + Distribute + Market + Educate + Recruit Together + Innovation + Scale + Reliability + Support + Channels + Developers + APIs

Its Against My Principles And Values 99. 999% Reliability • • • 24 x 7 Innovation New architectures Granular service levels New Qo. S models New development models New deployment models New billing models

19 Are We Getting There? + +

20 Sylantro Global Summit October 13 th-15 th @ The Mirage in Las Vegas • App Wall exhibit of more than 50 applications and applets • Synapps Innovation Pavilion with partners • Lightening rounds for “Best of Show” • http: //www. sylantroglobalsummit. com • 50% off the conference fees using code COMDEV 08 • Only 10 seats. First come first serve basis