Retail Sales in Southern Ancona Area An Introduction

Retail Sales in Southern Ancona Area An Introduction to the Project Diego Cesetti Roscini

Five Different Places

Five Different Places • Emmezeta / Mercatone Zeta • Auchan Shopping Centre • Civitanova Marche Street Market • Esperya / www. esperya. com • Caffè Coppi They have been chosen because they are thought to be representative, to a great extent, of the present situation of retail sale in this district of the Marche region

Mon 9 Dec Emmezeta / Mercatone Zeta • It's a historical place: it started its activity in the area more than 20 years ago • It started a new trend in retail sale, which had great success in the next years

Mon 9 Dec Emmezeta / Mercatone Zeta Features • General / Department Store where you can buy (almost) everything except food • Low prices (their slogan is Quality with the lowest prices in Italy) • Not much care about the way goods appear on the shelves, plain if not shabby appearance

Mon 9 Dec Emmezeta / Mercatone Zeta Shopping Tips • The furniture and the household electrical appliance departments have always been a great success

Mon 9 Dec Auchan Shopping Centre Features • It's a typical shopping centre with a big section for food; it looks like many other shopping centres in Italy • The emphasis is on bigness: big numbers, large quantities etc. • This is the kind of retail selling which, at present, is having great expansion and which has been replacing traditional small shops

Sat 14 Dec Street Market in Civitanova • A very old type of selling which, in spite of all the shopping centres and supermarkets, is still alive and in good health • Almost everything can be bought at a street market. Prices are low/moderate. They are often a rich and lively show to see • Most of the street markets have been held in the same place and on the same day of the week for centuries. Their origins often go back to medieval times

Mon 16 Dec Caffè Coppi / Specialist Shop Features • Non-industrial food, delicatessen • High quality and high prices

Mon 16 Dec Caffè Coppi / Specialist Shop Most common items • Preserved meat (usually pork) • Different types of cheese • Pickled vegetables, preserves, honey • Wines, oils, vinegars • Dried pasta, fresh pasta, filled pasta • Cakes • Coffees, teas, chocolate

Mon 16 Dec Caffè Coppi / Specialist Shop • Buyers search for quality and do not care about the price, which can be quite high • This kind of selling is just the opposite of what happens in supermarkets / hypermarkets Small quantities Regional/local relevance Out of standards/high quality Large/industrial quantities National relevance Standard quality

Mon 16 Dec Esperya / www. esperya. com • If street market is one of the oldest activities in selling, e-commerce and electronic selling, using IT and the Internet, represents the last frontier • Esperya was one of the first in Italy to start this activity • Esperya's special field is selling food. It could not be different: That's the EAT-alian way!!!