Retail Instore applications Mobile price labelling and mark

Retail In-store applications Mobile price labelling and mark down

Retailers using Zebra printers

What does mobile printing give to Retailers ? Moving low volume printing from the back office to the operator on the shop floor - Saves walk time • using mobile technology: * mobile computing * mobile printing * WLAN Automating manual processes e. g. hand written labels

Adoption of mobile technology in UK Retailers n According to a survey conducted by Microsoft and Martec International » In 2004 28% UK retailers adopted or plan to adopt mobile devices in their operations » increased up to 83% in 2005

Benefits of mobile printing in the store Improve customer service n Improve employee productivity n Improve commercial reactivity n Margin control n Case study

Retail mobile application MIM France • 200+ stores in France • Young fashion for women – aged 15 -25 • Low price • 1, 200 suppliers – many lines • Turnover 2004 : 150 M€ • High growth - new store openings

The Problem Huge range of stock n Mark down slow moving items - time consuming: n up to 40 mark down campaigns per year » approx. 1, 000 + labels per campaign per store! » n Old system - Symbol 3100 PDT and a manual labeller Delays - takes 2 days for 2 - 4 employees (4 to 8 working days) to do mark down » Risk of price errors results in reduced margins and delays at the checkout » n Old system difficult for operators to use - stressful

Mobile Printer Solution j Items are scanned to check prices with central store system k If the product needs to be repriced the terminal beeps m The new « block out » label is applied over the old price l and the QL 220 prints a new price label

The Benefits § § Frees up time to serve customers ü labelling is 3 times faster ü literally 10’s of 100’s of hours saved! Commercial Reactivity Maintained ü New prices applied very quickly Risk of price errors is reduced Happier operators ü Easy to use ü Reliable ü Mark down is no longer stressful

Don’t take our word for it…. « The system delivers huge productivity gains. On average we can operate three times faster » « The time gain has contributed to substantial financial savings and the automated system brings far less risk of error » « The solution was quickly adopted by the store staff. Now price labelling is no longer stressful!» Philippe LAFON IT Director, MIM

Other references - Tesco plc Installed over 3, 000 Zebra mobile printers for price mark down n Reduce price of items in-store on a daily basis: n » goods close to sell by date (food) » damaged goods » clearance of non food seasonal goods

The Benefits n Speed at the checkout: » Bar coded label - reduced items are scanned quickly n Cost of ownership: » printer hardware managed across network - repair diagnostics, remote upgrades » robust, reliable QL printer n Price & Margin Control: » wastage can be calculated as soon as product is marked down not after it’s been sold » price changes made within preset levels to avoid products being sold at a loss » network connection gives real time data and price accuracy

Summary Mobile technology is increasingly being adopted in food and non food Retail stores n Mobile price mark down is a proven application giving: n » Improved customer service » Improved productivity » Margin control