Restaurant Industry Brief Discussion CaseStudy Analysis Spring 2013

Restaurant Industry Brief Discussion & Case-Study Analysis Spring 2013

Objectives �Restaurant Types �Economic Impact �Failure Rates & Guest Retention Click the button on future slides to hear more information!

Types of Restaurants �Full Service �Quick Service �Institutional �Specialty Stores �Recreational/Lodging/Transportation �Contract Management

Full Service �Fine Dining ◦ Example: Vernon’s Restaurant �Casual ◦ Example: Sea & Tea Café �Theme ◦ Example: Hard Rock Café, Rainforest Café, Ed Debevics, OR as simple as Mexican, Oriental, etc.

Quick Service �Limited menu �No dedicated servers, cooks, cashiers �Convenience foods ◦ To-Go Orders

Institutional �Schools �Corporate Cafeterias �Corrections �Hospitals

Specialty Stores �Coffee House �Pastry Shop �Chocolate Shop

Contract Food Management Company �Operates food service places for other businesses ◦ Example: Aramark ◦ Sodexho

Economic Impact �Guests want value ◦ Want to feel that their $10 hamburger is worth $10, and not off of the dollar menu �Convenience – just as important, and willing to pay more ◦ Viewed as more expensive, less healthy, but due to busy lifestyles…its worth it!

I have a dream… to own my OWN restaurant! � 50% of new restaurant fail in their first year. �Of the other 50%, 50% will fail in their second year. �After 5 years, only 15% are left.

But YOU don’t have to! �Why do they fail? ◦ 1) Lack of business knowledge ◦ 2) Lack of technical knowledge ◦ 3) Lack of financial support

Reasons Restaurants Lose Guests �Customer Dies: �Moves Away: �Influence by friends: �Competition: �Dissatisfied with product: �Lack of customer service: 1% 3% 5% 9% 14% 68%

Case-Study Write-Up �Now that you have finished reading through the slides to expand your knowledge of the restaurant industry, please read through the case studies and develop strategies that promote excellent customer service, and guest satisfaction!