RESOURCE MOBILIZATION Prepared by Ms Shruti aggarwal Asstt

RESOURCE MOBILIZATION Prepared by: Ms. Shruti aggarwal Asstt. Professor Department of Management SGRRITS

What is resource Mobilization q The process of getting resources from service providers using different mechanisms to implement the organization work. q It allows the resources to be given to those in need It includes that non-financial resources which are important q Certain resources are generated by the NPO rather than accessed from other sources

What can be done q q q q Analyze the strengths and weaknesses of your existing resource Identify appropriate resource providers Develop and maintain relationships with the funders and resource providers Write effective funding proposals Mobilize non-financial resources Identify potentially profitable income generation opportunities Be able to do resource mobilization plan

KEYS TO SUSTAINABLE RESOURCES 1. Prioritizing q � � Involves identifying what you are going to offer vs. not exclude what can’t do/what others do best. Consider how to make the most impact 2. Positioning q Understand the community you serve market(, problems, needs, challenges, services currently used and why (demand) q Understand the donor environment-range of donors requirements, focus areas (resource availability

Keys to sustainable resourcecontinuation 4. Strategy alignment q The overall strategy gives direction to other aspectsfinancial, human resources, operations q Ensure strategic alignment Example: If strategy is HIV Prevention strategies, financial strategy can focus on specific funders and their particular requirements q If the strategy is too broad may not be able to offer good quality service or meet funder requirements and develop good funder relationships q Secure and nurture funding sources q Research various donor strategies and SHIFTS in focus q Align donor targeting with own strategy q Focus networking q Understand funder requirements

Keys to sustainable resourcecontinuation q Understand funder requirement internal skills and capacity to meet funder requirements q Consider independence-opportunities for self sufficiency/Income generation q Routine information gathering-donors, partners and community e. g. who the funders are in your area of work? q Be aware of shifts, change in environment. Focus may move from Rx to prevention