Research that Grows Womens Philanthropy The Womens Philanthropy

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Research that Grows Women’s Philanthropy The Women’s Philanthropy Institute Jacqueline Ackerman & Sarah Nathan

Research that Grows Women’s Philanthropy The Women’s Philanthropy Institute Jacqueline Ackerman & Sarah Nathan

@WPIinsights The Women’s Philanthropy Institute philanthropy. iupui. edu/wpi

@WPIinsights The Women’s Philanthropy Institute philanthropy. iupui. edu/wpi

@WPIinsights Women’s wealth and influence are growing. $60 In Trillions $55 $50 $45 $40

@WPIinsights Women’s wealth and influence are growing. $60 In Trillions $55 $50 $45 $40 $35 $30 2011 2012 2013 Years 2014 2015 Source: Boston Consulting Group

@WPIinsights Women give more. 5% 3% A $10, 000 increase in the wife's income

@WPIinsights Women give more. 5% 3% A $10, 000 increase in the wife's income raises total household giving by more than 5%. A similar increase in the husband's income leads to a 3% increase in total household giving.

@WPIinsights How are YOU thinking about gender in your fundraising and communication strategies?

@WPIinsights How are YOU thinking about gender in your fundraising and communication strategies?

@WPIinsights Demographics Motivations Behavior Causes Outcomes

@WPIinsights Demographics Motivations Behavior Causes Outcomes

@WPIinsights DEMOGRAPHICS Who is philanthropic, and how do variables such as age, family dynamics,

@WPIinsights DEMOGRAPHICS Who is philanthropic, and how do variables such as age, family dynamics, marital status, and income affect giving by men and women?

@WPIinsights Who gives more?

@WPIinsights Who gives more?

@WPIinsights

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@WPIinsights MOTIVATIONS Why do men and women give, and how do these motivations influence

@WPIinsights MOTIVATIONS Why do men and women give, and how do these motivations influence their giving?

@WPIinsights Motivations by gender Women: – Empathy – Spontaneously responding to need – Volunteering

@WPIinsights Motivations by gender Women: – Empathy – Spontaneously responding to need – Volunteering or board experience Men: – Self interest – Giving to combination organizations (e. g. United Way) – Tax benefits

@WPIinsights Female donor Male donor

@WPIinsights Female donor Male donor

@WPIinsights BEHAVIOR How do women and men give?

@WPIinsights BEHAVIOR How do women and men give?

@WPIinsights Women give together. HNW ~70% of all giving circles report that women make

@WPIinsights Women give together. HNW ~70% of all giving circles report that women make up more than half their membership Women are more likely than men to give on #Giving. Tuesday women donors primarily gave through a donoradvised fund or family foundation

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@WPIinsights

@WPIinsights Gender and Impact Investing Traditional Investing WOMEN are more likely to use impact

@WPIinsights Gender and Impact Investing Traditional Investing WOMEN are more likely to use impact investing to COMPLEMENT their charitable giving. Impact Investing Philanthropic Giving MEN are more likely to use impact investing IN PLACE OF their charitable giving.

@WPIinsights CAUSES Where do women and men give, and how do certain factors affect

@WPIinsights CAUSES Where do women and men give, and how do certain factors affect the causes they support?

@WPIinsights Where women give Community International Religion Family Healthcare

@WPIinsights Where women give Community International Religion Family Healthcare

@WPIinsights Target your donors with specific asks and programs. MALE DONOR FEMALE DONOR

@WPIinsights Target your donors with specific asks and programs. MALE DONOR FEMALE DONOR

@WPIinsights OUTCOMES What difference does giving make for women and men?

@WPIinsights OUTCOMES What difference does giving make for women and men?

@WPIinsights Giving makes us all happy.

@WPIinsights Giving makes us all happy.

@WPIinsights A ROBUST BODY OF RESEARCH

@WPIinsights A ROBUST BODY OF RESEARCH

Thank you!

Thank you!