RESEARCH SESSION INTRODUCTION Aims and objectives To introduce

RESEARCH SESSION: INTRODUCTION Aims and objectives To introduce the students to the main aspects of research to be used over the course of the next two years. To discuss when, how and why we use research To discuss and define which research methods are best/most useful for different projects To discuss why a writer/film maker/photographer etc. specifically may use research What types of research would a writer etc. use? Define and articulate the need for information. Use above questions to explore what students currently know and then return to these questions after further discussion.

TELL ME WHAT YOU KNOW ABOUT RESEARCH. When do you use research? When, how and why do we use research as creatives. Think of examples and share. Where do you go for research? Define and articulate the need for information

THE FOUR MAIN CATEGORIES YOU NEED TO START WITH: Primary research (field research) involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group. . Secondary research (desk research) involves gathering existing data that has already been produced Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviours, and other defined variables – and generalise results from a larger sample population

SO, WHEN DO WE USE THE DIFFERENT TYPES OF RESEARCH Discuss with a partner the different ways and circumstances/ scenarios /settings you may use primary, secondary, qualitative and quantitative methods of research. Feedback to the rest of the group.

PRIMARY RESEARCH Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research (relating to the scientific description of peoples and cultures with their customs, habits, and mutual differences). A good researcher knows how to use both primary and secondary sources in their writing and to integrate them in a cohesive fashion. There are various methods of primary research: Observation. Watching how consumers behave provides many insights, but can leave questions unanswered. . Postal surveys. . Telephone interviews. . Online surveys. . Face-to-face surveys. . Focus groups. . Test marketing.

SECONDARY RESEARCH Secondary research involves the summary, collation and/or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis.

WHAT IS DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH? Primary research is one that involves the gathering of fresh data, i. e. when data about a particular subject is collected for the first time, then the research is known as primary. On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research.

WHAT IS THE PURPOSE OF QUANTITATIVE AND RESEARCH? Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

WHAT IS THE USE OF QUALITATIVE RESEARCH? Qualitative research is a form of inquiry that analyses information conveyed through language and behaviour in natural settings. It is used to capture expressive information not conveyed in quantitative data about beliefs, values, feelings, and motivations that underlie behaviours. Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfil a given quota.

WHAT ARE THE 5 W'S AND H? Five Ws. The Five Ws (sometimes referred to as Five Ws and How, 5 W 1 H, or Six Ws) are questions whose answers are considered basic in information gathering or problem solving. They are often mentioned in journalism, research, and police investigations. Why ? What ? Where ? When ? What ? How ?

EXERCISES: Locate Sources from the Date of Your Birth: Newspaper articles and major news stories, famous and historic events from this year, top 40 songs, most popular film/s, writer/s, book/s etc. , major invention/s, sports events, results and statistics from this year. Interview others about the date to find out as much information as you can: produce qualitative and quantitative results. Look at https: //yougov. co. uk/find-solutions/profiles/

RANDOM QUESTION GO TO THE LIBRARY AND ONLY USE HARD COPY PAPER BASED RESOURCES : How did the first world war start? Who is Margaret Atwood? Who created silent film? Who wrote the novel A Clockwork Orange? Who invented the safety pin? Who assassinated John F Kennedy? In what year was Margaret Thatcher first elected Prime minister? Where would you find the sea of tranquillity? Who is Douglas Adams? Who created Bagpuss? What is semiotics? In what year was the BBC launched? What is a Portuguese Man-of-war? Who painted Guernica and what does it represent? What is Bram Stoker famous for? What is the 180 degree rule in film making? What was the name of the book written by Adolf Hitler? What code name was given to Nazi Germany's plan to invade Britain during the Second World War? What is the Mary Celeste and what happened to it?