Research Question Research is decision and dilemma centered
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Research Question • Research is decision- and dilemma- centered • A clarified research question is the result of careful exploration and analysis and sets the direction for the research project 中央資管:范錚強 2
Curiosity Drives Research “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. ” Walt Disney 中央資管:范錚強 3
Purpose of Business Research Reduce the level of risk of a business decision. 中央資管:范錚強 5
Evaluating the Value of Research Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation 中央資管:范錚強 6
The Business Research Process 中央資管:范錚強 7
Stage 1: Clarifying the Research Question Management-research question hierarchy process begins by identifying the management dilemma 中央資管:范錚強 8
漏斗管理 Universal Suspect Prospect Best Few Client Delivery Services 漏斗管理的延伸應用 Existing Customer Potential Customers Marketing Direct Selling 顧客管理 Sales Leads Territory Mgmt. Quota Mgmt. Forecast Sales Plan Selling Cycle Opportunity Mgmt. Quotation Sales Performance ERP/Production System Service Flow Escalation Process Proactive Services Self Services FAQ 中央資管:范錚強 行銷管理 銷售管理 服務管理 13
Stage 2: Proposing Research Budget Types Rule-of-thumb Departmental Task 中央資管:范錚強 15
The Research Proposal Purpose Legally-binding contract Methods Written proposals establish Obligations Extent Timing Delivery Budgets 中央資管:范錚強 17
Stage 3: Research Design 中央資管:范錚強 18
Stage 3: Designing the Research Design The Research Project Sampling Design Pilot Testing 中央資管:范錚強 19
Stage 4: Data Collection 中央資管:范錚強 20
Collecting Sensitive Data Demands Safeguards Scotts used a healthcare management company to collect sensitive wellness data during annual health assessments to preserve participant confidentiality. 中央資管:范錚強 21
Data Characteristics Abstractness Verifiability Elusiveness Closeness 中央資管:范錚強 22
Stage 5: Data Analysis and Interpretation 中央資管:范錚強 23
Steps in Data Analysis and Interpretation Reducing data to manageable size Developing summaries Looking for patterns Applying statistical techniques 中央資管:范錚強 © 2002 Mc. Graw-Hill Companies, Inc. , Mc. Graw-Hill/Irwin 25
Stage 6: Reporting the Results 中央資管:范錚強 26
Parts of the Research Report Research Overview Executive Summary Research Report Technical Appendix Implementation Strategies 中央資管:范錚強 27
The Research Report Overview Problem’s background Summary of exploratory findings Research design and procedures Conclusions 中央資管:范錚強 28
Research Process Problems to Avoid • Ill-defined management problem • Unresearchable questions • Politically-motivated research 中央資管:范錚強 29
Research Process Problems to Avoid • Company Database Strip -Mining • The Favored-Technique Syndrome 中央資管:范錚強 30
無法研究的問題 應然性的問題 Should we hold out for a liberization of the seniority rule in our labor negotiations? Fairness to the workers Management’s rights to manage Questions of value should be transformed to questions of “facts” 中央資管:范錚強 31
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