Research Methodology Dr B GOPAKUMAR B Associate Professor
Research Methodology Dr. B. GOPAKUMAR. B Associate Professor Department of Commerce NSS College Pandalam
Research �Meaning � The quest for knowledge is a never ending process and in its simplest form has been called as ‘Research’ �It can be defined as an organised and systematic study of materials and sources in order to discover new things and establish facts and reach new conclusions.
�Characteristics of research � Aims at solving a problem �Purposive �Gathers new knowledge �Collection of primary data �Outlined through research design �Needs expertise and skill
�Objectives of research �To explore �To describe �To Diagnose �To establish causal relationship
�Types of research �Basic research �Applied research �Empirical research �Qualitative research �Quantitative research �Longitudinal research �Simulation research
�Steps of scientific method in Business research � Define a problem �Select the decision group �Identify issues and objectives �Develop the structure of the hierarchy �Evaluate alternatives �Report on results �Check reasonbleness �Finalise choices �Documentation
�Research process �Defining the problem �Review of literature �Formulation of hypothesis �Developing a research design �Collection of data �Analysis of data �Drawing conclusions �Replicate the study for generalisation
�Sampling �Convenience sampling �Purposive sampling �Judgement sampling �Quota sampling �Probability method � Simple random sampling � Stratified sampling � Cluster sampling � Systematic sampling
�Questionnaire �A set of questions pertaining to the topic under study are compiled and the questionnaire is then mailed to the respondent through mail. �This method of data collection is particularly used in situations where large number of respondents are to be covered and they are spread over a wide area.
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