Research Innovation We Put the FUN into FUNDING

Research & Innovation We Put the FUN into FUNDING !!! A Lighter Look at Applied Research Winnie Chiu Director, Compliments Culinary Centre for Hospitality & Culinary Arts

Research & Innovation Research doesn’t have to be boring !!!!

Research & Innovation The Birds Do it, The Bees Do it • We do it everyday, you might not even be aware that you are researching. • My story • Relevancy on innovation – for every top notch organization • MRI is not just for scanning parts of your body

Research & Innovation Current Facts • Ontario is shifting to an economy built on ideas • Read Robert Luke’s blog to find out more • http: //applied-research. blogspot. com/2010/03/canadasinnovation-deficit. html • Facebook – Innovator’s Guide to Growth • Canada’s innovation deficit • Innovation is not just in the latest iphone 3 G or The Purple Blackberry – it should be in all discipline (you will see it in my project list later)

Research & Innovation IT & Food The Android OS by Google™ • • • Cupcake Donut Éclair Froyo Gingerbread

Research & Innovation If You Got It, Flaunt it ! • Let the world know • See your product on the shelf • Industry expert • Fill the Canada’s Innovation Deficit • Create greater social & economic productivity in the long term

Research & Innovation Our Students – Our strengths • Generate interest – is it relevant to their future career or better still, will the research impact their lives or their families? • Recruit wisely • Set expectations - sexy vs. mundane • Our students are “practical” & “applied” • Excellent real time, real life experience – learn accountability & responsibility • Adding value to students’ learning experience

Research & Innovation Students Presentation to Funding Agency

Research & Innovation Students Presentation to Funding Agency

Research & Innovation Students Presentation to Funding Agency

Research & Innovation Your Project, Should You Choose to Accept It Some Pointers To Consider

Research & Innovation The Matching Game…. Industry Partners • Lava. Life® (part of the job of ARI) • Build rapport • Know their needs • Consumer / industry pull vs. push

Research & Innovation Writing Proposals • Gather Pertinent Information • Know what the funding agencies are focused on • Ask questions if unclear of a section – don’t assume

Research & Innovation NDA • Confidentiality – Non Disclosure Agreement • Collaborative Agreement • IP potential

Research & Innovation Financials spend…. . $$$ • Budget • Keeping track • Know the deadline…. . please don’t rush out to spend money the last minute

Research & Innovation Timelines • Robust Project Plan • Be realistic – what’s on your plate • Utilize project managers at ARI • Factor in the “what ifs”

Research & Innovation Mistakes are OK…. . As long as you learnt from it. • Example on experiment • Lessons learnt – what the students can take away as intangible asset is already a success.

Research & Innovation Taste Our Projects, Taste Our Success • • Sobeys Consumer Recipes Development Animal Sense Pet Products – Organic Dog Treats Pure Fun Confections – Organic Gummy Candies Your Fitness Dish Inc. - Dairy Free Quinoa Beverages N 2 Ingredients - Gluten Free Flour Blend Recipes AFMnet / U of T - Sensory & Genetic Evaluation of Taste Mill Pond Cannery & Preserves Company – Premium Fruit Butters • University Health Network – Recipes for Cancer Survivors

Research & Innovation

Research & Innovation Formula Optimization & Scaling Up Animal Sense Pet Products gobbles™ Organic Dog Treats

Research & Innovation Sometimes you have to involve the family dog ! • Pets are consumers. • Goes to show it is part of our life.

Research & Innovation Prototype development of Organic Gummy Candies Pure Fun™ Confections

Research & Innovation Formula Optimization & Commercialization of Organic Quinoa Beverages Your Fitness Dish Inc. - Quin. Wow

Research & Innovation Your Fitness Dish Inc. - Quin. Wow In Toronto: • • • The Big Carrot Fiesta Farms Pusateri Fruit Market Panacea Noah’s Natural Foods Essence of Life Organics QI Natural Foods Evergreen Natural Foods Wholesome Market • Nature’s Emporium – Newmarket • Ambrosia Natural Foods –Thornhill • Organic Garage – Oakville • Rainbow Natural Foods – Ottawa • Mission Sante Thuy - Montreal

Research & Innovation Recipe Development N 2 Alterna Gluten Free Flour Blend

Research & Innovation

Research & Innovation Sensory & Genetic Evaluation of Taste AFMnet / University of Toronto Samples labelled with 3 digit random number Setting up sensory sheets 1500 samples prepared in 2 hours

Research & Innovation Conducting Sensory Evaluation Panels Participants in sensory booths Threshold tasting Behind the scene

Research & Innovation Sampling Fruit Butters at Mc. Ewan Fine Foods Shop Mill Pond Cannery & Preserves Company

Research & Innovation Mill Pond Cannery introduces a line of 100% Ontario Fruit Butters.

Research & Innovation

Research & Innovation We Sincerely Thank These Funding Agencies • GBC Seed Funding • OCE - Ontario Centres of Excellence (part of the MRI) • CONII – Colleges Ontario Network of Industry Innovation (Provincial Govt. ) • FBIIF – Food & Beverage Industry Innovation Fund (Provincial & Federal Govt. ) • NSERC – Natural Science & Engineering Research Council of Canada (Federal Govt. )

Research & Innovation

Research & Innovation I’ll Leave You With This THANK YOU VERY MUCH FOR YOUR TIME !

Research & Innovation A Day in the Life of An Applied Researcher at George Brown College Video