Research for Media Production Audience Research An important

Research for Media Production

Audience Research An important process that underpins all media production Everything we watch has been carefully planned and researched to make them as successful as possible Why do you think companies spend so much money on research?

Why spend money on research? Media products expensive to produce Need to make sure that it will attract the right audience To make sure the audience reacts to it in the right way To ensure the product can be completed in the required time To produce product within budget

Four main methods of research Primary Secondary Quantitative Qualitative

Hiyerrr! I’m Steve the researcher. It’s my job to find out about the people who use media products. I use different types of research depending on what I want to find out.

Most of the time, its important that I do research that is completely new and no one else has ever done before This is called. . PRIMARY RESEARCH • Usually has a specific purpose • Original data (not copied)

Original data PRIMARY RESEARCH

Sometimes, I cheat and use data that other people have already collected. I’ll usually change it a bit though. . . This is called. . SECONDARY RESEARCH • Research done by someone else • Can be used alongside other primary research • TV viewing figures are complied every week and used by lots of different companies

Data originally researched by someone else SECONDARY RESEARCH

Sometime I just want to know simple things like how old my audiences are or how often they buy my product This is called. . QUANTITATIVE DATA • Can be shown as a set of numbers • Can be displayed as charts and graphs • Can be measured

Data that deals with numbers and amounts of things QUANTITATIVE DATA

But sometimes, its more important that I know what people are thinking and why This is called. . QUALITATIVE DATA • Helps to find out the way people feel • Responses are personal • Can’t really be measured

All about peoples thoughts and feelings QUALITATIVE DATA