Research Design Intoduction Research Background Copyright 2011 by

Research Design: Intoduction: Research Background Copyright © 2011 by The Mc. Graw-Hill Companies, Inc. All Rights Reserved. Mc. Graw-Hill/Irwin Copyright © 2011 by The Mc. Graw-Hill Companies, Inc. All Rights Reserved.

Research Design Descriptors Perceptual Awareness Purpose of Study Research Environment 6 -2 Question Crystallization Descriptors Data Collection Method Experimental Effects Time Dimension Topical Scope

The Topical Scope • Statistical Study • Breadth • Population inferences • Quantitative • Generalizable findings 6 -3 • Case Study • Depth • Detail • Qualitative • Multiple sources of information

Research Design Descriptors Perceptual Awareness Purpose of Study Research Environment 6 -4 Question Crystallization Descriptors Data Collection Method Experimental Effects Time Dimension Topical Scope

The Research Environment Field conditions Lab conditions Simulations 6 -5

Research Design Descriptors Perceptual Awareness Purpose of Study Research Environment 6 -6 Question Crystallization Descriptors Data Collection Method Experimental Effects Time Dimension Topical Scope

Purpose of the Study Reporting Casual Explanatory 6 -7 Descriptive Causal Predictive

Descriptive Studies Who? 6 -8 How much? What? When? Where?

Descriptive Studies Descriptions of population characteristics Estimates of frequency of characteristics Discovery of associations among variables 6 -9