Research Committee Meeting 22 nd Jan 2018 Roll

Research Committee Meeting 22 nd Jan 2018

Roll call 1. 3 D Studio Blomberg 9. Flatirons 2. AMRC 10. Lockheed Martin 3. Appearition 11. Newport News Shipbuilding 4. Boeing 12. NVIDIA 5. Contextere 13. PEREY Research & Consulting 6. Cross. Com 14. Pison Technology 7. Crunch. Fish 15. Proceedix 8. EPRI 16. UI Labs (DMDII)

§ As participants in this meeting, we need to be mindful of the constraints of antitrust laws. Antitrust Policy § There shall be no discussions of agreements or concerted actions that may restrain competition. § This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. § Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. 3

Agenda Timing Agenda item 5 mins Call to order, previous minutes and administrivia 40 mins Updates/Status of Previous Committee Meeting Topics • Wearable AR Security Outreach Campaign Status • Measuring AR ROI Project Results • 3 rd AREA-directed project • Research projects under way in AREA member companies • Research Best Practices • Recommended New/Further Research Directions 10 min New Committee Topics • Planning for 2018 5 min Next meeting: February 21 at 7 AM Pacific/10 AM Eastern

1 st AREA-Directed Project Status • Wearable Enterprise Augmented Reality Security Risks • Classification Report A • Framework • Testing protocol (Report B) 5

Current Status • Research promotion campaign ongoing since October • Copyright Licensing Agreement with Brainwaive • Setup of Security committee • Committee charter / policy approved by board (Dec ‘ 17) • Brainwaive will chair the committee

Outreach and Promotion Plan • General awareness campaign n a J n • Linked. In Pulse and AREA blog articles live • Ability to download management summary from AREA website o e at d p u • AREA resources Wearable Enterprise AR Security Report • Three (3) email outreach campaigns (next slides for details): o t rk 0 a M r 2 o 39 times (since 2 Oct) • Downloaded 9 1 • Personal email with summary to prospects • AR analysts / media bloggers etc (42) • Industry journalists (80) • AREA CRM (prospects) (1275) • Mobiliyia (signed ), GE, Exxon. Mobile • + more….

Next Steps n a J n • further outreach campaigns – by end of Nov • New data sets – partners members (DMDII, AMRC, MTC, EEF, AWE, Brain. Xchange etc) • Nov AREA newsletter o e at d p u • Finalize Copyright Licensing Agreement with Brainwaive o t rkto first 0 draft sent to Brainwaive • Responses a Mto creater win-win 2 • How o 9 1

• AR ROI Project 2 nd AREA-Directed Project • Report • Calculator • Case Study 9

AR ROI Research Project Deliverables • Best Practices Report • Final Report distributed to members on December 19 • Executive Summary (PDF) approved and available for download (lead generator) • http: //thearea. org/area-resources/ar-roi-best-practice-report-and-usecase/ • Calculator • Final Calculator distributed to members on December 19 • Case Study • Final case study available for download (lead generator)

Outreachnand Plan s: Promotion r g e i h a t p o Three campaigns m e a h c t l , • Message “Best Practices Report and Calculator are finished” e s l r a 2017 be r o • Early/mid-December a 9 m p 1 e o “Caser. Study n m • Message Demonstrating Five Best Practices for w a J T foavailable for download n (public)” AR ROI isenow o e t • mid 2018 On. January. a c d i l p b u • Message “AR ROI Calculator is available as on-line tool” u o p t k • TBD r Ma 20

Best Practices Report + Calculator • Link to download report’s management summary on AREA website (calculator not available from web site) • Linked. In Pulse story • AREA Blog article • Email outreach o e at d p u o t k • Mediaa/ rbloggers / journalists 0 M 2 • AREA CRM dbase r o 9 • AREA 1 partners n a J n • Feature in Dec newsletter • Personal email with summary to prospects

AR ROI Case Study is Available • • Link to download/read case study AREA website Linked. In Pulse story AREA Blog article Email outreach o e at d p u n a J n o t rk 0 a M r 2 o 9 • Feature 1 in January 2018 newsletter • Media / bloggers / journalists • AREA CRM dbase • AREA partners • Personal email with summary to prospects

AR ROI Calculator as On-line Tool • AR ROI Calculator will become an on-line tool for AREA members (Member Portal exclusive) • Choose your use case (from well-defined set) • Choose/enter parameters • Produce a report • Updates as new insights emerge d p u o e at o t rk 0 a M r 2 o 9 1 n a J n

3 rd AREA-directed Research Project • Turning the crank for new project ideas 15

AREA-directed Projects § AREA members propose research topic(s) and all members vote to choose the project topic § AREA member provides one research manager § Call for proposals § Coordinates and reviews responses § Contract is between research supplier and the AREA § All results shared with all members in good standing 16

Revised Steps and Schedule Date Milestone Dec 6, 2017 Research committee agrees to extend the deadline Dec 7, 2017 AREA announces extension of member research topic submission period Dec 24, 2017 January 8, 2018 January 9, 2018 January 14, 2018 January 19, 2018 February 1, 2018 February 8, 2018 February 12, 2018 March 30, 2018 mid-April 2018 Close of member research topic submission period AREA members pitching session AREA opens members voting on project ideas AREA members vote on project ideas closes AREA publishes call for proposals (RFP) from research groups (bidders) Deadline for bidders to submit their responses Project awarded to best bidder Project kickoff and start date Preliminary out-brief by project research team Project conclusion and publishing of project results to AREA members

Current Status a d up o t e n i t 0 s i 2 r Ch 19 or Jan n o te

Next Steps a d up o t e n i t 0 s i 2 r Ch 19 or Jan n o te

AREA Member Outreach 20

Growing the Committee • Christine has done additional outreach with new members • TO UPDATE • What are your goals?

Committee Member Benefits • What are committee members’ goals/target benefits? • Share how you are contributing/participating for outreach • Attributable text: 1 -2 sentences that say how you are involved • How to be used? • On the. AREA. org • Compile and integrate on AREA general presentation slides • Add/include to the committee membership overview slides/screen movie • Who can/would like lead this?

AREA Member Internal Research Projects 23

In-house R&D Activities • What approaches are you using to research AR? • What type of research does your company perform?

AR Research Best Practices • What to do? • What to avoid? 25

Develop Research Best Practices to be Attributable to Research Committee (1 of 2) • Best practices in • • Research Design (Use Cases, part of Digital Readiness) Selection of research partners, vendors and tools Execution Metrics • Outreach/influence current and future research projects • Issue report quarterly or semi-annual • Promote directly to universities, government agencies • Post on AREA blog

Develop Research Best Practices to be Attributable to Research Committee (2 of 2) • Who can/would like to lead this?

AR Research New/Future Directions • Obstacles to address • Possible productive directions 28

Develop Research Recommendations Attributable to AREA Research Committee (1 of 2) • Most urgent enterprise AR obstacles to be addressed • • Technology Business User experience Interoperability/standards • Outreach/influence current and future research projects • Issue report quarterly or semi-annual • Promote directly to universities, government agencies • Post on AREA blog

Develop Research Recommendations Attributable to AREA Research Committee (1 of 2) • Who can/would like to lead this?

Member-directed Research Projects 31

Member-directed Projects § AREA members determine topic(s) and contribute fee to be invested in the project § AREA serves as research manager § Call for proposals § Coordinates and reviews responses § Contract is between research supplier and the AREA § All IP belongs to members 32

Member-directed Research Topics? • Two safety proposals • Are AREA members prepared to conduct a safety research project? • Based on survey feedback, two members expressed interest in continuing security project • What form should/could this take? • Any other topics?

• Committee planning 2018 34

What do members want? § What are your goals for the committee? 35

Next Meeting • Wednesday February 21 st @ 10 AM Eastern/7 AM Pacific • Review call for research organizations to perform research • Continuing discussion on committee topics • New topics