Research Collaboration in Samsung SeungHo Ahn LCD External

Research Collaboration in Samsung Seung-Ho Ahn LCD External Affairs & IP Team Samsung Electronics Co. , Ltd April. 2005

Role of IP Solution Provider Research Collaboration IP Fruition IP Total Solution Provider Joint Development (Univ. / Lab. / Company) IP Creation - Licensing - Mining Invention - Joint Venture - Patent Prosecution - Guiding Product Development - Know-How Handling 2

Joint Development to Product 100% 10% 2~3 % JDA NDA 1% Product MOU Licensing. Agreement 3

Why do we collaborate with external entities ? Common Unique § Human Resource Academic § Long-term Project Collaboration (Univ. or Lab. ) § Technology Outsourcing § Employee Re-education § New Technology Development § Role as an external Research Commercial § Business Relationship Team Collaboration § Short-term Project (Company) § Confidential Info. Exchange 4

Expectation of the parties (Academic Collaboration) Univ. or Lab Corporation Fund Paper & other IP Patent 4 P Paper Job Person 5 Proto type

Issues in Academic Collaboration Univ. or Lab. Corporation § Academic Project § Commercial Project § Long-term Project (over 3 yr) § Short-term Project (1~2 yr) § Non-Exclusivity Conflict § Exclusivity § Paper >> Patent § Paper << Patent § Honor >> Right § Honor << Right 6

Expectation of the Parties (Commercial Collaboration) Corporation Company Patent Exclusivity New Biz MFC Sell Parts License Monopoly 7

Issues in Commercial Collaboration Corporation Company § Competitiveness in Technology § Adopt New Tech Exclusively § New Business Creation Conflict § Exclusivity § Sell New Tech to Everyone § Monopoly but multi-supplier but sell to anyone 8

Summary ü Need for total IP solution provider ü Different Issues between Academic Collaboration & Commercial Collaboration ü Increasing Importance of IP 9

Thank You 10